The Growth Playbook

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:Why you need to slow the sales process.Stop selling and start educating.Why closing techniques don't close the sale.Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, hosts David Fastuca and Luigi Prestinenzi are joined by guest Lloyd Thompson to delve into the art of coaching in sales. They explore the GROW coaching model and emphasize the importance of empowering team members to think for themselves.The conversation covers strategies for coaching sales teams and essential frameworks for providing effective feedback. Whether you're a business owner, sales manager, or individual contributor, this episode offers valuable insights to help you navigate the challenges of coaching and empowering your team.Take Some Action:Book your free sales clarity call with usConnect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinFollow Growth Forum on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're gonna learn how to shorten the sales cycle by creating a buyer's journey that's based on educating and nurturing through insight. Tune in to discover this episode's valuable insights and actionable B2B sales advice!#HowToSell #SalesTips #PipelinePerformanceBook your free sales clarity call with usLuigi PrestinenziDavid FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, we dive into the importance of preparation in prospecting, time blocking, and building a routine to boost pipeline performance. Here are the key takeaways:1️⃣ Preparation is key: Proactive preparation the day before sets the foundation for a productive day. Define key tasks and ensure they're baked into your schedule to avoid a reactive mindset and increase productivity.2️⃣ Time blocking for prospecting: Allocate specific blocks of time for prospecting, research, list-building, and reaching out to prospects. Structuring your day around these blocks enhances efficiency and maximizes output.3️⃣ Consistency breeds reliability: Be consistent and reliable in your approach, treating prospecting time like a non-negotiable meeting with your most important client. This mindset cultivates a rhythm in your operational schedule, driving performance and reducing stress.Tune in to the full episode to gain actionable insights that will help you sell more and achieve greater control over your sales week! #HowToSell #SalesTips #PipelinePerformanceBook your free sales clarity call with usLuigi PrestinenziDavid FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn today's episode, we explore the art of cold calling and the importance of intonation, relationship tension, and preparation. Hosts David Fastuca and Luigi Prestinenzi break down the anatomy of a cold call, sharing practical tips on how to structure your approach, match the prospect's tone, face resistance, and secure a follow-up appointment. You'll gain valuable insights on how to navigate cold calls, engage prospects effectively, and build meaningful connections in the world of sales. Luigi PrestinenziDavid FastucaHyperbound.AIAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsBrought to you by Growth Forum - Sales OS ProgramIn this episode, we dive into the importance of building buyer personas and understanding the buyer's journey. Our guest, Mike Maynard, shares valuable insights on why it's crucial to build personas, the key elements that make up a buyer persona, and how to use personas to create effective buying journeys. Mike, an expert in PR and marketing, brings a wealth of experience and expertise to the discussion, shedding light on the impact of personas on sales and marketing efforts. Offering practical advice, he reveals the significance of understanding customer pain points and the outcomes they seek, emphasizing the need to align marketing and sales efforts with the buyer's journey.Mike MaynardLuigi PrestinenziDavid FastucaAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, we dive deep into the key to successful B2B sales goal setting. Packed with actionable insights on why New Year's resolutions fail and what to do instead. They share a goal-setting framework and a habit tracker to help you make 2024 your best year yet. Tune in to learn the importance of setting specific, measurable, attainable, realistic, and time-framed (SMART) goals, as well as the benefits of visualizing success and overcoming potential obstacles. Get ready to level up your B2B sales game and achieve your sales targets by implementing the strategies discussed in this episode.Resources ReferencedHabit Tracker TemplateGoal Setting WorksheetMotion Calendar ToolAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, our hosts, David Fastuca and Luigi Prestinenzi, sit down with negotiation expert Brian Will to discuss the art of negotiation. Brian shares valuable insights on removing emotion from the negotiation process, the importance of understanding the psychology of negotiation, and the significance of thorough research and preparation before entering a negotiation. He also emphasizes the value of building a strong sales pipeline to be confident to walk away from a deal. Join us as we uncover key takeaways that will empower you to negotiate more effectively and confidently close deals.For more insights on sales training and coaching, be sure to visit growthforum.ioAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brands[FREE DOWNLOAD] Copy the Sales Calculator TemplateIn this episode of 'How To Sell' David and Luigi spill the beans on how to design an epic sales plan and tame that anxiety monster lurking around sales targets. Top Secrets Unveiled in this Episode:1. Write It Down:David and Luigi stressed the importance of putting pen to paper and creating a solid sales plan. It's not enough to say, "Yeah, I've got a plan" – you've gotta have something written in concrete (paper will do). Having a written plan is like having a treasure map to guide you to sales success.2. Focus on What You Can Control: They emphasized the need to concentrate on the things we can influence.Sales targets might seem daunting, but we can take control and kick anxiety to the curb by focusing on actionable steps.3. Say Hello to the Sales Calculator: This nifty tool lets you punch in your sales metrics and determine the activities you need to crush those sales targets. It's like having a secret weapon in your sales arsenal (as football fans, it pains us to write that word down).4. Break Down Your Pipeline:David and Luigi highlighted the importance of analyzing your sales pipeline stage by stage. You can fine-tune your approach and maximize your sales game by understanding where your pipeline might lagging.For more on how Dave and Luigi can help you hit your sales target click here to find out more.About This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

💰 Get FREE access to the tactics used by the fastest-growing b2b brandsTrying to boost your sales figures? Imagine having access not just to winning strategies, but those proven to work by thorough research, kind of like holding the sales world's secret recipe. True, it sounds as extraordinary as finding ancient treasure - yet, here we are, about to unveil five of such hidden gems.Every year, around 5.7 million new businesses are launched globally, transforming the business landscape into a fiercely competitive jungle - survival and success depend on strategies that are not just good but gold standards. And yes, precisely what you'll discover here are five proven outbound sales strategies backed by in-depth research. Strategies that have effectively turned prospective customers into loyal patrons - just like transforming copper into gold. Want us to review your sales process? ​Click here to book a free strategy call.​**About This Podcast**How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.