
The Growth Playbook
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
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Latest episodes

Apr 22, 2024 • 38min
#248: The 3 Secrets to Selling to The C-suite and How You Can Use Them Today
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Mastering the Sales Mindset for Exceptional Success2. High-Impact Sales Techniques from a Salesforce Top Performer3. The Importance of Self-Education and Coaching in Sales ExcellenceConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Apr 15, 2024 • 34min
#247: Why Sales & Marketing Need To Join Forces To Win
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Involvement of a wider team in decision-making2. Role of the buying committee in the buying process3. Authentic engagement in the sales processConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Apr 8, 2024 • 36min
#246: Jen Allen-Knuth on Navigating Complex Sales with the Challenger Approach
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Implementing insights from early to late stages to engage and persuade stakeholders2. Importance of not making assumptions about the client's knowledge3. The strategy of revisiting insights to create urgency for the decisionConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

15 snips
Apr 1, 2024 • 33min
#245: Matthew Pollard's Blueprint: An Introvert's Guide to B2B Sales
Matthew Pollard, an expert in B2B sales and introvert entrepreneurship, discusses misconceptions about introverts, tips for introverts to thrive in sales, and strategies for mindset and energy management. The episode explores the strengths and challenges introverts face in sales, navigating negative self-talk, managing energy levels, and empowering introverts through strategic planning and mindset shifts.

Mar 26, 2024 • 16min
#244: Why You Need To Stop Handling Objections & Do This Instead
Learn why you should stop handling objections in sales and view them as requests for information. Understand the importance of not immediately responding to objections. Explore effective strategies for handling objections in sales, focusing on investment over price. Discover how to navigate objections in sales conversations and address prospect's requests naturally. Gain insights on overcoming buyer objections by preempting common questions and using proactive information sharing.

Mar 18, 2024 • 19min
#243: How To Own Your Development and Take Responsibility for Your Success: Self-Coaching in B2B Sales
Explore the power of self-coaching and accountability in B2B sales, emphasizing the importance of reflection and personal responsibility. Learn how to foster self-improvement, embrace accountability, and take ownership of your development for success in sales.

Mar 11, 2024 • 14min
#242: How To Build A "Relationship Pipeline" in B2B Sales
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Why you need to nurture deals that are not ready to buy today2. Simple strategies to help you educate and nurture your pipeline, 3. Why calls to action are not always required when reaching out to your prospects. Connect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Mar 4, 2024 • 30min
#241: How To Deliver The Right Message To Your Prospects At The Right Time
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:1. Empathy and building connections through understanding the customer journey are important.2. The timing of engagement matters greatly, as engaging with potential customers early in their buying journey.3. The power of using the right tools like SparkToro to gain valuable insights into customer behaviour and preferences.Resources referenced:Connect with Rand on LinkedinTry Sparktoro for free hereConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Feb 29, 2024 • 1h 2min
#240: SPECIAL EP | Unlock the Secrets to Business Growth with Partnerships with these Two Industry Titans
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsAre you ready to elevate your business to epic heights? This episode is a treasure trove of insights on how successful partnerships can catapult your company into the limelight – and we’re thrilled to share these golden nuggets with you!Learn from the crème de la crème of the business world, including stories from the trenches with brands like Apple, Google, and Afterpay. Discover how partnerships can provide more than just a boost – they can redefine your business landscape.Take Some Action:Book your free sales clarity call with usConnect with David Fastuca on LinkedinFollow Growth Forum on LinkedinAbout This Podcast:How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

Feb 27, 2024 • 48min
#239: The Art of Influence: Reframing Narratives for Complex B2B Sales Success
💰 Get FREE access to the tactics used by the fastest-growing b2b brandsIn this episode, you're going to learn:The difference between a story and a narrativeHow to create a narrative to influence the buying committeeand where AI fits into the whole sales process.Resources referenced:Connect with Micahel Margolis on LinkedinVisit storiedinc.comCheck out the book 10x StoriedMaven Course: Narrative ChangeConnect with your hosts:Connect with Luigi Prestinenzi on LinkedinConnect with David Fastuca on LinkedinAbout This PodcastHow To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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