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How to Sell | B2B Founder Growth Systems
#249: The Power of Rejection, Strategies of Turning a NO into a YES with Andrea Waltz
Apr 29, 2024
Andrea Waltz shares strategies on turning a no into a yes in sales, emphasizing the power of rejection and setting 'no' targets. The podcast explores overcoming rejection fear, embracing decisiveness, and adapting personalized sales strategies for better conversions. It also delves into the art and science of sales, highlighting the importance of persistence and authentic customer connections.
44:14
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Quick takeaways
- Focus on obtaining 'no' targets rather than 'yes' goals for sales success.
- Embrace 'no' as a learning opportunity and disconnect personal validation from responses in sales interactions.
Deep dives
Importance of Embracing No in Sales
Embracing the concept of getting 'no' in sales is highlighted in the podcast episode. The speaker, Andrea Waltz, author of 'Go for No,' stresses the significance of understanding that 'no' is a crucial part of the sales process. While many sales focus on obtaining 'yeses' for success, the episode emphasizes the detrimental impact of deals ending in indecision or 'no-decision zone' in the sales pipeline. Embracing 'no' and setting 'no' targets are discussed as foundational for achieving sales success.
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