
The Growth Playbook
Copy these battle-tested B2B strategies you can plug straight into your business. Luigi and David unpack the winning moves behind today's fastest-growing B2B teams.
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Latest episodes

Jan 18, 2021 • 7min
Mindset Monday: Opportunity for Growth in 2021
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Our first Monday Mindset episode of 2021! Last year was a year like no other, it was tough and chaotic for all of us but for some, they grew.
That’s why we’re pumped to break into the New Year that promises new opportunities and new potential for growth. In today’s episode Luigi emphasizes the importance of setting the foundations for a successful year ahead.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Jan 18, 2021 • 35min
Taking Action to Make Sales Happen, with Aaron Sansoni
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Aaron Sansoni is a best-selling author, international speaker, investor, global mentor, and Australian Of The Year and Enrepreneur Of The Year nominee. Aaron features in over 20 publications globally and runs a successful venture capital company with interests in events, media, technology, retail, and real estate.
Aaron has inspired the lives of over 2 million people around the world in over 100 industries and has shared the stage with business icons such as Sir Richard Branson, Arnold Schwarzenegger and world-leading speakers sucha s Tony Robbins, Gary Vaynerchuk, Tim Ferriss and Dr. Eric Thomas.
Sit back, enjoy, and get inspired with our first podcast of 2021 featuring Aaron Sansoni.
WHERE YOU CAN FIND AARON:
https://www.linkedin.com/in/aaronsansoni/ (https://www.linkedin.com/in/aaronsansoni/)
https://aaronsansoni.com/ (https://aaronsansoni.com/)
TIMESTAMPS:
00.20 - Lui Sets the Scene for 2021
03:56 - Introducing Aaron Sansoni
06:15 - Aaron explains Switching to a Weird Sales Creature
08:59 - Moments of Challenge
12:12 - Learning in the Pandemic
14:49 - Crisis Doesn't Occur Once
16:26 - Having Elon Musk as a Business Partner at SpaceX
18:12 - We're All Experiencing the Same Thing During Covid
19:57 - Growth or Fixed Mindset
23:38 - How to Make Change Happen
27:59 - The Importance of Meditation
31:10 - Aaron's Short Courses
33:26 - Thanks for Listening
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Dec 11, 2020 • 39min
Developing a Mindset for What's Possible, with Chris Muddell
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome special guest Chris Muddell to the podcast, Chris is a sales expert who has spent the last 7 years building his skills and developing his sales knowledge.
Having been the top seller in his company for multiple years Chris has developed an amazing approach to selling and is here today to share with us how you can become the #1 seller in your business.
Where you can find Chris:
www.linkedin.com/in/chrismuddell/
Timestamps:
[04:35] - Chris' Journey into the world of sales
[05:36] - The accolades Chris has earned through his 7 years of selling
[08:10] - The challenges that are specific to sales
[09:20] - The motivation for taking that leap into the sales world
[11:20]- Turning Sales Into a winnable game
[13:40] - Chris' rhythm for sales success
[16:20] - Working through rejection while achieving success
[18:40] - The reason why sales hasn't changed.
[28:50] - The impact of reducing your sales time
[31:20] - Maintaining the motivation to be the #1 performer
[34:40] - Biggest influence in Chris' career
[37:00] - Sales: Science or Art?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Dec 4, 2020 • 37min
Harvesting Sales Success, with Nigel Green
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Nigel Green to the podcast.
Nigel is a sales expert who understands the sales process and how we can succeed as sales professionals.
In this week's episode, Luigi and Nigel discuss the need for salespeople to plan out their week and the importance of preparation when it comes to the sales process.
Make sure you have your notepads ready because this week's episode has a heap of nuggets for you to take in so that you can improve your sales skills and take another step towards becoming a master seller.
Where you can find Nigel:
https://nigelgreen.co
TheRevenueHarvest.com
https://www.linkedin.com/in/revenueharvest/
Timestamp:
[04:12] - Nigel's journey into the world of selling
[05:05] - Understanding your success style
[08:15] - Understanding the characteristics of a high performer
[10:50] - Creating the environment to lift your team to the next level
[13:30] - Are we setting up our salespeople for failure?
[16:00] - Is there something broken in the sales process?
[18:05] - Taking that first step when building a sales plan
[22:00] - the importance of creating a weekly plan as a sales professional
[25:30] - The need for salespeople to take a moment and reflect after an opportunity
[28:50] - The need for preparation when it comes to the sales process
[33:50] - The unexpected answer to if sales is a science or art
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 25, 2020 • 5min
Mindset Monday: Making the Commitment to Success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this week's episode of Mindset Monday Luigi discusses the importance of committing yourself to being successful and making sure that you are always keeping a growth mindset so that you can continue to enhance your craft and become a master of your profession
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 19, 2020 • 47min
Coaching and Self-Development, with Andy Paul
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome Andy Paul to the podcast.
Andy is a sales expert who has a key focus on sales development and coaching, hosting his own podcast 'Sales Enablement Podcast with Andy Paul' he has developed his understanding and sales skills to an extremely high level.
This week Luigi and Andy discuss coaching and how you can focus on self-improvement so that you can continue on your journey as a high-level sales professional.
Where you can find Andy:
https://www.linkedin.com/in/realandypaul/
https://www.ringdna.com/sales-enablement-podcast-with-andy-paul
https://podcasts.apple.com/au/podcast/sales-enablement-podcast-with-andy-paul/id1046045197
Timestamps:
[05:45] - Andrews Journey into the world of selling
[10:30] - The key to developing great Sales Coaches
[18:30] - Your mission as a sales professional
[24:20] - The steps leading to self improvement
[29:15] - Learning to accept feedback
[32:50] - Developing a coaches perspective
[43:20] - Sales: Art or Science?
[45:20] - Biggest influence in Andy's career
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 11, 2020 • 38min
Video Selling, with Kayla Cytron-Thaler
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
This week we welcome special guest Kayla Cytron-Thaler to the podcast!
Kayla is a sales gun who has what it takes to compete with the best sellers around the world.
With a modern approach to social selling Kayla has learnt how to stand above the average salesman and book those meeting. In this episode Kalya and Luigi discuss the importance of video and how you can also set yourself up for success.
Where you can find Kayla:
https://www.linkedin.com/in/kaylacytron-thaler/
Timestamps:
[00:50] - A message from our new sponsor Vidyard
[05:15] - Kayla's journey into the world of selling
[07:30] - The skills that Kayla has found to be the most important
[08:45] - Grabbing a prospect attention in a different way
[12:20] - Starting the video journey
[15:00] - Asking the right people for feedback
[16:30] - Don’t use your feedback meeting to sell
[18:20] - The truth about creating video
[21:35] - Slow it down and make things personal
[26:00] - The need for a real human connection
[29:00] - Kayla challenges Luigi
[33:00] - Is sales an Art or Science?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Nov 3, 2020 • 5min
Mindset Monday: Self Education Leads to Success
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this weeks episode of Mindset Monday Luigi discusses the idea of self education and how you can improve your learning to drive performance.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Oct 21, 2020 • 5min
Mindset Monday: Enjoying the Journey
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this week's Mindset Monday Luigi discusses the importance of enjoying the journey and planning for success in the future.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Oct 15, 2020 • 37min
Building Relationships Through Social, with Marcus Chan
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
In this week, we talk to special guest Michael Chang about how you can be developing your social skills to form relationships with your prospects. This episode is packed full of juicy information and tips on how you can be selling more!
Where you can find Marcus:
https://www.marcuschan.io/tips-22
https://www.linkedin.com/in/marcuschanmba/
Timestamps:
[04:20] - Marcus’ journey into the world of sales
[08:50] - Marcus’ career now and how he impacts the world of selling
[12:50] - Developing meaningful relationships on social platforms
[19:20] - Why Marcus sends sends personalised messages through his social channels
[24:00] - The reasons you want to be producing content
[31:50] - Tips to engaging with your customers
[35:30] - Sales: Art or science?
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30