In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.See www.mckinsey.com/privacy-policy for privacy information

In 2024, key insights reveal the critical need for customer-centricity in product development. Identifying customer pain points and utilizing storytelling can enhance product engagement. The principles of product-led growth emphasize delivering immediate user value through collaboration across teams. The interplay between product management and business is crucial, especially in tech-driven industries. Lastly, the strategic use of AI in product management promises improved customer experiences and significant productivity gains.

In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.See www.mckinsey.com/privacy-policy for privacy information

Robert Chatwani, President of Growth at DocuSign and an expert in product-led sales, shares valuable insights on driving sustainable revenue and brand loyalty. He emphasizes the significance of prioritizing customer value and aligning teams for shared outcomes. Robert discusses creating an exceptional customer journey and the pivotal role of data in refining sales strategies. He underscores that successful product-led growth hinges on transparency, community building, and the integration of AI to elevate customer experiences.

Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, shares insights on driving growth through product-led strategies. He highlights the significance of reducing time to customer value and achieving cross-functional alignment for effective product-led sales. The conversation dives into how generative AI transforms sales operations and the importance of collaborative efforts for success. Varun emphasizes that understanding user experience is crucial for engaging and retaining customers in today's competitive environment.

Inbal Shani, Chief Product Officer at Twilio and a former CPO at GitHub, shares her insights on product leadership in the AI era. She discusses the evolving role of CPOs and the importance of a cross-functional mindset. Inbal emphasizes designing user experiences by prioritizing customer perspectives and integrating AI seamlessly. The conversation also covers the shift towards outcome-based success metrics in AI product development, highlighting essential skills for product managers navigating these changes.

In this episode of McKinsey on Building Products, join Trisha Price, Chief Product Officer at Pendo.io, and host Rikki Singh for an insightful discussion on leveraging data to inform product decisions. From gathering customer feedback to setting strategic and operational goals, this session provides a roadmap for innovation through measurement.See www.mckinsey.com/privacy-policy for privacy information

Scott Johnston, CEO of Docker and former product lead, shares insights on building scalable platforms while balancing standardization and flexibility for developers. He emphasizes the importance of customer clarity and effective communication in scaling startups. The conversation explores the transformative role of generative AI in engineering productivity and the need for cohesive development tools. Johnston also discusses fostering a high-performing engineering culture focused on customer value and the challenges of navigating open-source collaboration and monetization.

In this episode of McKinsey on Building Products, join Ya Xu, VP of engineering and head of data & AI at LinkedIn, and McKinsey partner Rikki Singh for an insightful discussion on how leaders can prioritize and mature AI use cases, and capture the impact of AI in any organization. This conversation originally took place as part of the McKinsey Product Academy speaker series.See www.mckinsey.com/privacy-policy for privacy information

In this episode of McKinsey on Building Products, listen to Kareem Yusuf, SVP of Product Management and Growth at IBM, and McKinsey partner Rikki Singh for an insightful discussion on building sustainability products, the connection between sustainability and profitability, and how to empower customers to be more sustainable. This conversation originally took place as part of the McKinsey Product Academy speaker series.  See www.mckinsey.com/privacy-policy for privacy information