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McKinsey on Building Products
Yuhki, CPO of Figma on accelerating PLG with 'user love'
Jan 3, 2025
23:59
In this episode of McKinsey on Building Products, host Rikki Singh and Yuhki Yamashita, CPO of Figma, explore building user-obsessed products and the future of design. They delve into key elements of creating a PLG flywheel, importance of community in fostering product adoption, and the transformative impact of generative AI on product development.
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