Varun, Adobe's General Manager on product-led sales

Varun Parmar, General Manager at Adobe and former CPO at Miro and Box, shares insights on driving growth through product-led strategies. He highlights the significance of reducing time to customer value and achieving cross-functional alignment for effective product-led sales. The conversation dives into how generative AI transforms sales operations and the importance of collaborative efforts for success. Varun emphasizes that understanding user experience is crucial for engaging and retaining customers in today's competitive environment.