2min chapter

McKinsey on Building Products cover image

Varun, Adobe's General Manager on product-led sales

McKinsey on Building Products

CHAPTER

Essential Insights on Collaborative Product-Led Growth

This chapter explores the essential elements of product-led growth and sales, emphasizing the need for quick customer value realization. It underscores the importance of leadership alignment and cross-functional teamwork in redefining PLG beyond just a product-centric approach.

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