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Varun, Adobe's General Manager on product-led sales

McKinsey on Building Products

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Understanding Product-Led Growth

This chapter explores the pivotal role of product-led growth (PLG) in modern business strategies, contrasting it with traditional sales-driven methods. It emphasizes the necessity of delivering value through intuitive user experiences and cross-functional collaboration among product, marketing, and sales teams. Successful examples, key metrics for growth, and the significance of user onboarding are discussed as essential elements for enhancing user engagement and retention.

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