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8min chapter
Varun, Adobe's General Manager on product-led sales
McKinsey on Building Products
Product Management in a PLG Landscape
This chapter explores the vital role of product management in a Product-Led Growth (PLG) framework, focusing on the skills required for success such as data analysis and user experience design. It also discusses the challenges and strategies for implementing PLG, particularly under economic pressures and the necessity of aligning stakeholders around key performance metrics.
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