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McKinsey on Building Products
Paul, CEO of Copy.ai on going to market with an AI native product
Dec 6, 2024
24:05
In this episode of McKinsey on Building Products, host Rikki Singh and Paul Yacoubian, founder and CEO of Copy.ai, discuss how an AI-native company leverages product-led growth. They explore how to build a product-led growth funnel from scratch, variations in PLG approaches by target customer segments, and the evolution from product-led growth to product-led sales.
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