The Importance of an Incubation Mindset

An effective product management strategy often requires a counterintuitive approach where new products are treated with an incubation mindset rather than relying solely on immediate impact. Products that introduce new categories or significant innovations typically need time to grow and establish their place in the market, rather than being rushed for immediate sales. This is especially crucial in larger organizations, where established products dominate and sales teams may prioritize them over new offerings. Embracing this mindset can help product managers better facilitate the transition of novel ideas from inception to market viability.