Agency Giants

Zoë Shepherd, co-founder of The Social Shepherd and recent Forbes 30 Under 30 honoree, joins her husband Jack Shepherd to share their journey of scaling a global social media agency from just $800 projects to 79 team members and $40k retainers. They discuss the intricacies of partnership dynamics, their creative evolution in marketing, and how AI is transforming the industry. The couple also opens up about balancing business growth with personal life while maintaining a strong team culture, all infused with humor and relatable experiences.

Tom Jauncey, who started his agency at 17 and now leads a team of 25, discusses his journey of building a thriving multi-service agency without niching down. He shares insights on the importance of a robust SEO strategy and a diverse clientele. Tom emphasizes balancing delegation with team dynamics and the role of trust in a remote environment. He also delves into client engagement strategies, the necessity of flexibility in management, and the tools that streamline agency operations, like monday.com.

Send us a textThe Agency Giants Podcast - Episode 14 (Wickus & Jandre)__________________________________________Ever wonder how successful agency owners evolve from charging small monthly fees to signing large equity deals with their clients?In this episode of Agency Giants, I sit down with Jandre & Wickus from V8 Media who reveal how they built a $1M/mo agency over the last 7 years.With their agency experience, they're now landing 50% equity deals in multiple brands doing 8 figures in revenue.Wickus's IG: https://www.instagram.com/wickusvwyk/Jandre's IG: https://www.instagram.com/officialjandredebeer/V8 Media: https://v8media.co.za/__________________________________________00:00 The Secret to Long-Term Business Success05:30 When Agency Owners Join Forces12:45 The Toughest Business They've Ever Built17:45 The Foundation That Changed Everything24:00 What Top Brands Are Really Looking For30:00 The Credibility Factor Most Agencies Miss35:15 Creating Content That Actually Converts42:30 AI's Hidden Impact on Agency Services49:30 Beyond The Agency: Their Surprising Next Chapter55:45 The One Thing Holding Most Owners Back1:04:00 The Surprising Truth About Success Mindset1:08:30 Why Community Changes Everything1:12:00 The Hidden Force Behind All Achievements__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=477d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 13 (Joe Hides)__________________________________________This week on the Agency Giants Podcast, Jordan Platten is joined by his Affluent.co agency co-founder, Joe Hides.In this raw conversation, Joe reveals why he bought out Jordan's majority stake in their multi-7 figure agency.From professional GB skier to agency leader, discover Joe's unlikely journey & the strategies that transformed their business.Learn the shift that took their agency from media buying to becoming a creative powerhouse, scaling brands from $200K to $1M monthly in just 90 days.Joe's LinkedIn: https://uk.linkedin.com/in/joe-hides-417799138Joe's Instagram: https://www.instagram.com/joehidesAffluent Agency: https://affluent.co/__________________________________________00:00 Lessons From Partnership Journey05:43 The Pro Athlete Advantage11:35 Why Business Partners Matter17:45 The Pivotal Market Shift25:00 Finding Your Brand's Secret Weapon35:15 The Creative-First Revolution42:34 Building an Empowered Team Culture51:53 The Vision Beyond The Agency1:03:39 AI's Impact on Agency Future1:10:30 The Gold Mining Secret to Success__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=473d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 12 (Oliver Kenyon)__________________________________________This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.ConversionWise is an industry-leading CRO agency that’s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.In this episode, you'll discover:• Top CRO techniques that skyrocket conversions.• Leadership and team management lessons from a fast-growing digital agency.• Insights into Oliver's successful client acquisition strategies.Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyonConversionWise: https://conversionwise.com/Oliver's Newsletter: https://www.agencycircle.com/__________________________________________0:00 – Intro1:01 – From Chef to Serial Entrepreneur: Oliver’s Journey6:10 – How a Hip-Hop Forum Led Oliver to Online Business9:00 – Creating an Affiliate Marketing Forum & Monetizing It13:40 – Oliver’s First Big Business Success & Selling to Neil Patel19:00 – Becoming a Millionaire at 29 & The Reality of Selling a Company26:10 – Why Oliver Sold His Business & Lessons from the Deal30:00 – From Landing Pages to Building a CRO Agency34:00 – How Oliver Scaled His Agency & Attracted Big Clients40:00 – The Power of Partnerships in Business Growth44:30 – Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian49:00 – How CRO Helped Generate Over $3.8M for Clients52:00 – The Best Conversion Rate Optimization Tactics Right Now58:00 – How Oliver’s Agency Collected 400+ Reviews & Built Trust1:05:00 – Running a Remote Team vs. In-Person: Oliver’s Approach1:12:30 – Why Oliver Sold His Agency & What’s Next for Him__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 11 (Paul Kennedy)__________________________________________We’re kicking off the year with a huge new episode of Agency Giants!In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.Paul's Instagram: https://www.instagram.com/paul.belfast/Life Like Media: https://www.lifelike.media/__________________________________________0:00 – From Videographer to 7-Figure Agency Owner3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years7:00 – The Secret to Growing an Agency Through Referrals and Partnerships11:10 – Landing Floyd Mayweather & Tyson Fury as Clients19:00 – Inside the Fury Camp: Shooting Content with Celebrities26:10 – What It’s Like Touring Thailand with Tyson Fury29:50 – How Travel and Sales Built My Business Resilience34:00 – Scaling from Remote to a 20-Person Office Team40:00 – How Paul's Brother Helped Scale Their Agency44:30 – The Deal That Fell Apart – Biggest Failure in Business49:00 – Why Client Results Matter More Than Constant Outreach52:00 – Scaling Paul's Own Brands from the Agency58:00 – The Future of Our Agency: Incubating and Growing DTC Brands1:05:00 – Should You Take Equity Deals as an Agency?1:12:30 – How to Hire Passionate People Who Drive Business Growth1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 10 (Joe Podmore)__________________________________________Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.In this episode of Agency Giants, Joe takes us through his incredible journey:• Starting out as a freelancer and scaling to a $10M+ business• How he built a high-performing team and doubled revenue in just one year• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationshipsThis is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ Leadly: https://leadly.co.uk/Non-Stop: https://www.non-stopsocial.co.uk/__________________________________________0:00 - Intro1:02 - From Freelancer to Agency Director in 4 Years3:02 - Performance Models and Doubling Team Size in a Year6:10 - Niching Down in Car Finance: Why It Works9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?11:10 - Generating Leads with Innovative Strategies16:20 - Expanding Services with ECRM and SEO19:00 - Managing Client Conversions and Performance Pricing22:30 - Leveraging AI for Creative and Campaign Optimization26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons30:00 - Long-Term Creative Wins and Ad Fatigue Management36:30 - Launching a Performance-Based Agency Today42:00 - Lessons from Failures and Building a Growth Culture48:30 - The Future of Lead Generation Agencies__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 9 (Jon Harrison)__________________________________________Running an agency isn’t for the faint of heart.But imagine doing it for 20+ years AND pulling in $3M annually...That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.Jon's LinkedIn: https://www.linkedin.com/in/millersjon/One Black Bear: https://oneblackbear.com/__________________________________________0:00 - Finding Passion and Building a $3M Agency2:14 - The Power of a Finance Director in Business Growth5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome9:47 - Lessons from 21 Years of Creative Partnership14:10 - Starting Fresh: From Bad Names to Professionalism19:04 - Hiring Smart: The Secret to Scaling an Agency24:10 - Breaking Client Dependency for True Growth29:05 - Creating Fun and Results in Client Campaigns34:50 - Passion vs. Profit: Building a Thriving Culture40:18 - How AI and Trends Are Changing Creative Work46:12 - The Real Cost of High-Value Creative Campaigns50:25 - Recovering from Toxic Partnerships and Rebuilding Trust57:20 - Why Nice People Make the Best Teams1:03:00 - Winning Big Clients and Thriving as a Creative Agency__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 8 (Tom Breeze)__________________________________________Ever wondered how some brands seem to scale effortlessly using YouTube ads?Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/Viewability: https://viewability.co/__________________________________________0:00 - Intro1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign4:46 - Ad Strategies for Big and Small Budgets7:00 - From Psychology Student to Ad Expert10:06 - Pivoting from SEO to Paid YouTube Ads Success14:47 - US Expansion and Major Client Wins18:00 - Core Values Driving Business Success23:06 - Inbound vs Outbound: Client Acquisition Tactics26:04 - Overcoming Fear and Securing Speaking Gigs33:06 - Building Authority Through Content37:30 - Using Frameworks to Scale Operations44:29 - Cornerstone Framework for Effective YouTube Ads52:15 - Storytelling and 3-Act Structure in YouTube Ads57:50 - Crafting Calls to Action and Trust1:11:00 - Lessons in Scaling and Refining YouTube Ads1:22:15 - AI and Future Trends in Digital YouTube Ads__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants

Send us a textThe Agency Giants Podcast - Episode 7 (Alexis Pratsides)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsidesFinn Partners: https://www.finnpartners.com/uk/__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________0:00 - Growing an Agency from Scratch2:30 - Preparing for Acquisition and Exit4:28 - Handling Risk and Scaling Challenges6:40 - Finding the Right Cultural Fit8:31 - Inside the Acquisition Process11:02 - Key Lessons from Selling the Business14:28 - Scaling Up and Managing a Growing Team18:57 - Rewarding Staff and Planning for the Future21:57 - Adjusting Post-Acquisition and New Beginnings24:28 - Expanding Globally and Exploring New Markets27:14 - Unifying Teams and Digital Integration30:02 - Improving Processes Across Regions32:38 - Maintaining Company Culture Amid Growth36:05 - Founding Mint Twist with a Best Friend41:02 - Advice for Young Entrepreneurs Today44:38 - Learning from Mistakes and Embracing Failure48:06 - Winning Big Clients and Pricing Strategies54:00 - Celebrating Major Milestones56:54 - Post-Acquisition Goals and Next Steps1:02:06 - How AI is Transforming Marketing__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants