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Agency Giants

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Dec 11, 2024 • 1h 19min

The Secret to Building a High-Performance Lead Gen Agency | Joe Podmore | #10

Send us a textThe Agency Giants Podcast - Episode 10 (Joe Podmore)__________________________________________Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.In this episode of Agency Giants, Joe takes us through his incredible journey:• Starting out as a freelancer and scaling to a $10M+ business• How he built a high-performing team and doubled revenue in just one year• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationshipsThis is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/ Leadly: https://leadly.co.uk/Non-Stop: https://www.non-stopsocial.co.uk/__________________________________________0:00 - Intro1:02 - From Freelancer to Agency Director in 4 Years3:02 - Performance Models and Doubling Team Size in a Year6:10 - Niching Down in Car Finance: Why It Works9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?11:10 - Generating Leads with Innovative Strategies16:20 - Expanding Services with ECRM and SEO19:00 - Managing Client Conversions and Performance Pricing22:30 - Leveraging AI for Creative and Campaign Optimization26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons30:00 - Long-Term Creative Wins and Ad Fatigue Management36:30 - Launching a Performance-Based Agency Today42:00 - Lessons from Failures and Building a Growth Culture48:30 - The Future of Lead Generation Agencies__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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Nov 19, 2024 • 1h 32min

20+ Years of Wisdom from a $3M a Year Agency Owner | Jon Harrison | #9

Send us a textThe Agency Giants Podcast - Episode 9 (Jon Harrison)__________________________________________Running an agency isn’t for the faint of heart.But imagine doing it for 20+ years AND pulling in $3M annually...That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.Jon's LinkedIn: https://www.linkedin.com/in/millersjon/One Black Bear: https://oneblackbear.com/__________________________________________0:00 - Finding Passion and Building a $3M Agency2:14 - The Power of a Finance Director in Business Growth5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome9:47 - Lessons from 21 Years of Creative Partnership14:10 - Starting Fresh: From Bad Names to Professionalism19:04 - Hiring Smart: The Secret to Scaling an Agency24:10 - Breaking Client Dependency for True Growth29:05 - Creating Fun and Results in Client Campaigns34:50 - Passion vs. Profit: Building a Thriving Culture40:18 - How AI and Trends Are Changing Creative Work46:12 - The Real Cost of High-Value Creative Campaigns50:25 - Recovering from Toxic Partnerships and Rebuilding Trust57:20 - Why Nice People Make the Best Teams1:03:00 - Winning Big Clients and Thriving as a Creative Agency__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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Nov 5, 2024 • 1h 41min

What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8

Send us a textThe Agency Giants Podcast - Episode 8 (Tom Breeze)__________________________________________Ever wondered how some brands seem to scale effortlessly using YouTube ads?Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/Viewability: https://viewability.co/__________________________________________0:00 - Intro1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign4:46 - Ad Strategies for Big and Small Budgets7:00 - From Psychology Student to Ad Expert10:06 - Pivoting from SEO to Paid YouTube Ads Success14:47 - US Expansion and Major Client Wins18:00 - Core Values Driving Business Success23:06 - Inbound vs Outbound: Client Acquisition Tactics26:04 - Overcoming Fear and Securing Speaking Gigs33:06 - Building Authority Through Content37:30 - Using Frameworks to Scale Operations44:29 - Cornerstone Framework for Effective YouTube Ads52:15 - Storytelling and 3-Act Structure in YouTube Ads57:50 - Crafting Calls to Action and Trust1:11:00 - Lessons in Scaling and Refining YouTube Ads1:22:15 - AI and Future Trends in Digital YouTube Ads__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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Oct 23, 2024 • 1h 12min

From 35 to 1,300+ Employees: Navigating a Major Agency Acquisition | Alexis Pratsides | #7

Send us a textThe Agency Giants Podcast - Episode 7 (Alexis Pratsides)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsidesFinn Partners: https://www.finnpartners.com/uk/__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________0:00 - Growing an Agency from Scratch2:30 - Preparing for Acquisition and Exit4:28 - Handling Risk and Scaling Challenges6:40 - Finding the Right Cultural Fit8:31 - Inside the Acquisition Process11:02 - Key Lessons from Selling the Business14:28 - Scaling Up and Managing a Growing Team18:57 - Rewarding Staff and Planning for the Future21:57 - Adjusting Post-Acquisition and New Beginnings24:28 - Expanding Globally and Exploring New Markets27:14 - Unifying Teams and Digital Integration30:02 - Improving Processes Across Regions32:38 - Maintaining Company Culture Amid Growth36:05 - Founding Mint Twist with a Best Friend41:02 - Advice for Young Entrepreneurs Today44:38 - Learning from Mistakes and Embracing Failure48:06 - Winning Big Clients and Pricing Strategies54:00 - Celebrating Major Milestones56:54 - Post-Acquisition Goals and Next Steps1:02:06 - How AI is Transforming Marketing__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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Sep 30, 2024 • 1h 4min

How He Won Performance Marketing Agency of the Year 2024 | Daniel Watts | #6

Send us a textThe Agency Giants Podcast - Episode 6 (Daniel Watts)__________________________________________This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwattsBARK.London: https://bark.london/__________________________________________0:00 - From Entrepreneur to Agency Owner: Daniel's Journey3:16 - The Recruitment Background: Lessons for Agency Life7:15 - Accidental Success: How Daniel's Agency Found Its Niche14:25 - The Power of Honesty in Client Relationships20:51 - The Hiring Challenge: Finding and Keeping Top Talent28:02 - Data Science in Marketing: A Game-Changing Approach37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver47:55 - Measuring Team Happiness: The Key to Agency Success52:58 - The Future of Agencies: AI, Automation, and Strategy59:52 - Triple Whale and the Evolution of Marketing Attribution1:01:27 - Advice for Struggling Agencies: Look at Your Product First__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants
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Aug 26, 2024 • 1h 40min

How He Landed Over 500+ High Ticket Clients For His Agency | Olly Fawcett | #5

Send us a textThe Agency Giants Podcast - Episode 5 (Olly Fawcett)__________________________________________This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.A decade later, Olly has built two thriving agencies servicing over 500 clients!Olly's Instagram: https://www.instagram.com/olly.303303 London: https://303.london/Ralle Media: https://ralle.uk/ __________________________________________0:00 - From Entrepreneur to Business Owner: Olly's Journey3:13 - Starting an Agency at 17: Olly's Unconventional Path7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth14:25 - ADHD in Business: Challenges and Unexpected Advantages20:48 - Balancing Creativity and Business: Olly's Approach28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game37:25 - Mastering Client Retention: Strategies That Work47:55 - Building a Dream Team: Hiring and Keeping A-Players52:56 - Office vs Remote: Finding the Perfect Work Culture1:00:58 - Founder's Dilemma: Balancing Presence and Productivity1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models1:27:06 - AI and Agencies: Predicting the Industry's Future1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d__________________________________________Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
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Jul 15, 2024 • 51min

How He Makes $3.8m A Year With His Creative Agency | Loukas Hambi | #4

Send us a textThe Agency Giants Podcast - Episode 4 (Loukas Hambi)__________________________________________This week on Agency Giants, I sit down with Loukas Hambi, founder of Hambi Media.His creative agency has become the go-to for online stores scaling through creative content, projecting $3.8M in annual recurring revenue!Whether you're just starting out or looking to take your creative agency to the next level, Loukas's story is packed with actionable insights and inspiration!Loukas's Instagram: https://www.instagram.com/loukashambi/Hambi Media: https://www.hambimedia.com/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Agency Podcast - Episode 4 Introduction0:51 - Strategic Moves - Selling Stakes and Merging Services2:49 - Riding the TikTok Wave to 7-Figures in 12 Months3:35 - The Power of Partnerships in Agency Growth8:52 - The Patient Entrepreneur - Reinvesting for Success10:34 - Agency Evolution - From Ads to Content Creation13:14 - Leadership Journey - From Hands-On to CEO15:53 - Scaling Secrets - Consistency, Teams, and Culture22:12 - Culture Matters - Hiring and Growing with Values31:26 - The Employer's Dilemma - Side Hustles and A-Players36:01 - The Entrepreneur's Journey - Sacrifices and Rewards40:58 - Embracing Failure and Riding the Agency Rollercoaster48:33 - Paying It Forward - Why Successful Owners Mentor__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=428d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
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Jul 6, 2024 • 52min

How This 26 Year Old Makes $5,000,000+ a Year | Olly Hudson | #3

Send us a textThe Agency Giants Podcast - Episode 3 (Olly Hudson)__________________________________________This week on Agency Giants, I sit down with Olly Hudson, a 26-year-old entrepreneur who's redefining success in the agency world.Olly has built not one, but TWO thriving agencies, collectively generating over $5,000,000 in annual revenue!Olly is the founder of:• Soar With Us: A powerhouse performance marketing agency• For You Advertising: A specialized TikTok-focused agencyWhether you're just starting out or looking to take your agency to the next level, Olly's story is packed with actionable insights and inspiration!Olly's Instagram: https://www.instagram.com/olly_hudson/Soar With Us: https://www.soarwithus.co/For You Advertising: https://www.foryouadvertising.com/__________________________________________0:00 - The Art of Agency Acquisition: Expanding Services4:16 - Key Milestones That Drive Agency Growth7:01 - The Secret to Early Agency Growth10:49 - Scaling Up: Managing Opportunities Effectively12:25 - Agency Success: From Industry Novice to Expert14:30 - Agency Evolution: Shifting from Services to Systems16:52 - The Scaling Secret: Implementing Repeatable Processes18:27 - Structuring Your Agency for Massive Growth21:26 - The Power of SOPs in Agency Management24:39 - Becoming an Industry Leader: Strategies That Work27:43 - Building an Agency Reputation on Solid Results30:43 - The Roadmap from 10K to 100K Monthly Revenue31:49 - Leveraging Partnerships for Agency Growth34:52 - Evolving Outbound Strategies for Agencies37:25 - The Art of Setting Realistic Client Expectations39:52 - Harnessing Case Studies as Powerful Sales Tools41:23 - Agency Growth: Niching vs Holistic Approach45:34 - Client Retention: Going Above and Beyond47:45 - The Reality of Agency Life: An Honest Perspective49:00 - Why Successful Agency Owners Become Mentors__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=424d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
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Jun 26, 2024 • 58min

How He Went From $0-$100k/mo In 12 Months | Nicklas Larsen | #2

Send us a textThe Agency Giants Podcast - Episode 2 (Nicklas Larsen)__________________________________________This week, I'm thrilled to introduce you to Nicklas Larsen, a true rising star in the agency world.Nicklas is the founder of Larson Digital, a boutique agency that specializes in high-end, direct-to-consumer marketing for e-commerce brands.What makes Nicklas's story so remarkable? He scaled his agency from $0 to $100k/month in just 12 months! 📈💰And he did it with no prior digital marketing background!Nicklas's Instagram: https://www.instagram.com/larsen_pa_insta/Larsen Digital: https://www.larsendigitalmarketing.com/__________________________________________0:00 - Embracing Impostor Syndrome: A Sign of Growth0:23 - From 0 to 100K: Scaling an Agency in 12 Months1:20 - The Journey from $10K to $100K: Overcoming Mindset Battles3:44 - The Origin Story: From Teenage Shopify Store to Agency Owner5:52 - Transitioning to High-End DTC Clients: Overcoming Imposter Syndrome9:52 - The Key to Exceptional Service Delivery12:25 - Building a Data-Driven, Impact-Focused Agency16:52 - The Power of Repeatable Processes in Agency Scaling21:26 - The Importance of SOPs and Documentation24:39 - Becoming an Industry Leader: Beyond Service Delivery27:43 - The Role of Case Studies in Agency Growth31:49 - Cold Email Strategies That Land $15M Clients37:25 - Creating a Leverage Library: Maximizing Agency Assets41:23 - Balancing Case Study Value and Client LTV45:34 - The Ideal Agency Size: Diminishing Returns and New Opportunities50:53 - Personal Growth: Minimizing Opportunity Cost, Maximizing Potential52:48 - Why Successful Agency Owners Become Mentors55:58 - The Transformative Power of Mindset Shifts in Agency Growth__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=423d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten
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Jun 21, 2024 • 1h 3min

The Secrets Behind Building a $500k+/pm Online Business | Rory Keran | #1

Send us a textThe Agency Giants Podcast - Episode 1 (Rory Keran)__________________________________________In this debut episode, I have the pleasure of sitting down with Rory Keran, a true agency powerhouse.Rory is the founder of not one, but two highly successful agencies: CSM Agency and Evolve Marketing.With CSM Agency, Rory has achieved the incredible feat of generating over $400K in a single month, focusing on delivering exceptional results for B2B clients.Meanwhile, Evolve Marketing has made its mark in the professional services space, working with leading legal firms, accountancy practices, and insurance brokers.Throughout our conversation, Rory shares his wealth of knowledge and experience, diving deep into the strategies and mindsets that have fueled his agencies' remarkable growth. 💡📈Rory's Instagram: https://www.instagram.com/rory_keran/CSM Agency: https://www.csmagency.ie/Evolve Marketing: https://www.evolvemarketing.ie/__________________________________________0:00 - How Rory Keran Hired an MD for His Agency3:46 - Keran's Agency Journey So Far9:52 - Keran's Lessons from Hidden Gent: Agency to Product16:19 - How Keran Scales with Separate Agency Brands24:09 - Keran on Finding the Ideal Agency Size and Goals27:48 - Agency Exit Strategies: How To Build a Sellable Agency32:36 - Keran Mastering Agency Models: Retainers & Partnerships43:35 - Why Keran is Passionate About Mentoring Agency Owners48:17 - The 3 Pillars to Scale Your Agency to $100K/Month56:51 - Keran's Agency Client Closing Strategies1:01:08 - Keran's $100k/pm Agency Concepts for Smaller Businesses__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=421d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________Follow me on other platforms:  IG, FB, Twitter & TikTok @jordanplatten

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