Agency Giants

From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16

May 12, 2025
Guest
Jack Shepherd
Guest
Zoë Shepherd
Zoë Shepherd, co-founder of The Social Shepherd and recent Forbes 30 Under 30 honoree, joins her husband Jack Shepherd to share their journey of scaling a global social media agency from just $800 projects to 79 team members and $40k retainers. They discuss the intricacies of partnership dynamics, their creative evolution in marketing, and how AI is transforming the industry. The couple also opens up about balancing business growth with personal life while maintaining a strong team culture, all infused with humor and relatable experiences.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Founders’ Bold Career Shift

  • Zoë and Jack transitioned from nightlife events to founding The Social Shepherd agency after Jack wanted to exit nightclubs.
  • Zoë quit her agency job impulsively to start the business full-time, showing youthful risk-taking.
ADVICE

Wait To Hire Strategically

  • Spend about 18 months figuring out your business model before hiring to ensure readiness.
  • Use initial freelance tasks as learning opportunities before committing to full hires.
ADVICE

Hire Early For Momentum

  • Hire as soon as financially viable to boost momentum and motivation in your agency.
  • Building a team early helps sustain growth even if it feels daunting.
Get the Snipd Podcast app to discover more snips from this episode
Get the app