Agency Giants
Jordan Platten
Welcome to Agency Giants, the podcast that delves into the minds of the world's top 1% agency owners. Join us as we explore the secrets behind their remarkable success and gain invaluable insights from their unique journeys.Hosted by Jordan Platten, an industry-leading UK Youtuber and agency owner who has generated over $100 million in return on investment for a diverse variety of brands around the globe.Each episode of the podcast features in-depth conversations with visionary agency owners who have achieved unparalleled heights in their respective fields. From digital marketing to advertising, branding to PR, we cover a diverse range of agency specialties, ensuring a wealth of knowledge and inspiration for all listeners.Through engaging discussions, we uncover the strategies, philosophies, and innovative approaches that set these exceptional entrepreneurs apart. How did they overcome obstacles and build their agencies from the ground up? What bold decisions propelled their growth? What lessons did they learn along the way? Find out as we delve into their triumphs, failures, and everything in between.The Agency Giants podcast goes beyond surface-level success stories. We explore the nuances of scaling agencies, managing teams, nurturing client relationships, and staying ahead of industry trends. Whether you're an aspiring agency owner, a seasoned professional seeking fresh perspectives, or simply curious about the inner workings of top-performing agencies, this podcast offers the actionable insights you crave.Join us on this captivating journey as we unlock the strategies that drive the world's most successful agencies. Discover firsthand how these extraordinary leaders are shaping the future of the industry and learn how you can apply their wisdom to your own entrepreneurial endeavors.If you're ready to challenge the status quo and gain a competitive edge in the world of agencies, subscribe to Agency Giants and prepare to be inspired. Get ready to unleash your potential, elevate your business acumen, and unlock the secrets to agency success with the remarkable individuals who are reshaping the industry, one groundbreaking idea at a time.So, whether you're commuting, working out, or enjoying a moment of quiet reflection, tune in to Agency Giants and immerse yourself in the captivating stories of those who have conquered the world of agencies and are ready to share their invaluable insights with you.
Episodes
Mentioned books
Dec 1, 2025 • 1h 10min
From $10k to $100k+/mo With an AI Lead Generation Agency | Nico Ciraolo | #26
Send us a textThe Agency Giants Podcast - Episode 26 (Nico Ciraolo)__________________________________________Most think scaling above $100k a month means adding more services, hiring massive teams, & saying yes to every opportunity...But Nico did the opposite.He focused on one thing & did so much volume it would be unreasonable not to succeed.The result? £2.2 million in client revenue last quarter.In this week's episode of Agency Giants, Nico breaks down how hyper-focus & building unstoppable demand allowed him to disrupt an entire industry & cherry-pick his dream clients.Nico's IG: https://www.instagram.com/nicociraolo/?hl=enDentology: https://dentology.ai/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=811d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret to Rapid Agency Growth03:40 Why Nico Started an Agency for Dental Practices14:43 Building Integrated Systems: Ads, Creative, CRM & Lead Conversion22:30 Niche vs Horizontal Scaling28:45 From £300 Clients to £2.2M Quarter35:20 Content Production Strategy: In-House Teams & Client Collaboration42:15 Client Acquisition Methods: Outbound, Inbound & Reputation Building48:30 The Power of Volume55:10 Team Building & Scaling: Hiring, Training & Managing Growth01:00:45 AI Integration: Efficiency Gains & Future of Agency Operations01:09:34 Final Advice for Stuck Agencies: Building Pipeline & Demand Generation
Nov 4, 2025 • 1h 15min
How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
Send us a textThe Agency Giants Podcast - Episode 25 (Jack McLaren)__________________________________________You’d think billion-dollar brands would always choose the biggest agencies...But they’re not!Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.A lean 40-person agency that’s now working with JD Sports & Gorilla GlueIn this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/PATTRNS: https://www.pattrns.uk/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=837d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From Big Agency to Boutique: Why Jack Left Dentsu15:20 Landing the First Major Client & Building Transparency28:45 Performance Models, Equity Deals & The Future of Agency Pricing41:30 AI's Impact on Media Buying & Creative Strategy53:15 Building Company Culture & Hiring for Curiosity1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson1:08:40 Working with Challenger Brands & Leadership Lessons
Oct 10, 2025 • 1h 1min
From £0 to Global Agency in 8 Years (300+ Employees) | Lucy Jameson | #24
Lucy Jameson, co-founder and CEO of Uncommon, shares her journey from leading Grey London to establishing a global agency servicing brands like British Airways and Google. She discusses the importance of building brands with depth rather than just campaigns. Lucy explores how AI can enhance creativity, the value of being selective with clients, and the need for intentional culture in a team. She emphasizes her mission to restore creativity in business, all while revealing insights on risk-taking and the future of brand identity.
Sep 23, 2025 • 1h 25min
How We Built the UK's Leading DTC Agency in Just 7 Years | Loukas & Olly | #23
Send us a textThe Agency Giants Podcast - Episode 23 (Loukas Hambi & Olly Hudson)__________________________________________Meta just certified them as the UK's leading DTC agency 🚀But how did Loukas & Olly build a 7-figure agency group with nearly 100 team members in just 7 years?In this episode, you'll discover:• The content flywheel that makes them the UK’s most in-demand DTC agency.• The biggest mistake they made after merging, & how they’d do it differently.• Why they’d rather lose a client than a team member (& how that mindset fuels growth).This episode is pure gold for any agency owner serious about scaling beyond the chaos.Loukas's LinkedIn: https://uk.linkedin.com/in/loukas-hambi-388067152Olly's LinkedIn: https://uk.linkedin.com/in/olly-hudsonFor You Advertising: https://www.foryouadvertising.com/Hambi Media: https://www.hambimedia.com/Soar With Us: https://www.soarwithus.co/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8001d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Secret Formula Revealed07:00 Why Organic Growth Changes Everything13:30 The Merger That Almost Failed20:25 What Nobody Tells You About Scaling29:15 The Gray Hair That Transforms Teams36:30 Building Culture That Actually Works46:50 The Content Strategy Goldmine58:45 Where AI Takes Us Next
Sep 4, 2025 • 1h 9min
Why LinkedIn is The Best Platform to Get Clients in 2025 | Lara Acosta | #22
Send us a textThe Agency Giants Podcast - Episode 22 (Lara Acosta)__________________________________________From failing forwards, to building a 360K+ follower brand & turning it into a $1M+ business.In this week’s episode, Lara reveals:• Why “weaponized incompetence” is her secret weapon for growth (& why most overthink it)• The exact LinkedIn content that changed her life & business• How she turned her first viral LinkedIn post into an $80K cohort launch while still at university• How to manufacture charisma & authority online without faking itLara's LinkedIn: https://www.linkedin.com/in/laraacostar__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=8000d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Weaponized Incompetence Secret08:30 From Immigrant Rejection to Viral Success17:00 Engineering Your First Breakthrough25:15 The Personal Brand Reality Check34:40 Becoming Your Brand Character43:20 The 4-3-2-1 Content Formula52:30 Authority Borrowing Strategy1:01:45 Why LinkedIn Beats Every Platform
Aug 20, 2025 • 1h 3min
From Fitness Coach to $150k/mo Agency in Less Than 2 Years | James Vogle | #21
Send us a textThe Agency Giants Podcast - Episode 21 (James Vogle)__________________________________________From selling fitness programmes to running a $150k/Month agency working with some of the world's biggest fitness influencers. James's journey is anything but typical.In this episode, he reveals the strategic pivots that transformed his business & why he deliberately downsized his team to become more profitable than ever.James's IG: https://www.instagram.com/jamesvogle/?hl=enJames's Agency: https://fitpreneuragency.com/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 From $0 to $150k/Month08:30 Why James Ditched Personal Training for Agency Life16:20 How to Land Million-Follower Creators as Clients25:00 The 12-Month Campaign Strategy33:45 Love Island Launch: Six-Figure Weekend42:15 Why Bigger Teams Make Less Money50:30 The Office vs Remote Agency Debate58:45 What 99% of Agencies Get Wrong
Jul 18, 2025 • 1h 32min
I Built a $10M Email Marketing Agency, Now I Buy Them (M&A) | James Matthewman | #20
Send us a textThe Agency Giants Podcast - Episode 20 (James Matthewman)__________________________________________From uni dropout to 100+ employees, to now building a multi-agency empire 🚀In today's Agency Giants episode, James Matthewman from Underground Ecom just dropped the blueprint, most agencies will never hear!James's LinkedIn: https://www.linkedin.com/in/james-matthewman-68262b153/Underground Ecom: https://www.undergroundecom.com/Supergroup: https://super.group/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=497__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The University Secret That Built an Empire08:30 The $50 That Started It All17:45 Hidden Growth Strategy Revealed25:00 What Nobody Tells You About Scaling35:15 The Game-Changing Partnership Move45:30 Real Results From Going Stealth52:00 Building the Ultimate Sales Machine1:02:30 Why We Never Relied on Referrals1:12:45 The Mistake That Nearly Killed Us1:23:15 From Agency to Empire Blueprint
19 snips
Jun 24, 2025 • 1h 40min
From $0 to $500K in 8 Months: How to Scale Your Agency Fast! | Alisha Conlin-hurd | #19
Alisha Conlin-hurd, an agency owner who skyrocketed her business to $500K in just eight months, shares her remarkable journey. She discusses the importance of building authority and mastering sales funnels for high-ticket clients. Alisha emphasizes authentic personal branding and adapting to AI's role in marketing. She also delves into effective pricing strategies and the synergy between sales and marketing. Her insights on overcoming challenges and fostering collaboration provide valuable lessons for fast agency growth.
Jun 11, 2025 • 2h 14min
How He Scaled a Podcast Agency to $400k/mo in Just 4 Years | Darren Lee | #18
Send us a textThe Agency Giants Podcast - Episode 18 (Darren Lee)__________________________________________This week on Agency Giants, we are joined by Darren Lee, founder of Voics, a podcast production agency.Darren breaks down exactly how fear became his catalyst for success, his brutal £100k rev-share lesson, and why his relentless work ethic in Bali puts most entrepreneurs to shame.If you're serious about scaling your agency, this episode will change how you think about growth, team building, and what it really takes to win.Darren's YouTube: @Darren_ks Darren's LinkedIn: https://www.linkedin.com/in/darren-lee1Darren's Agency: http://voics.co/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=492__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________0:00 Intro1:32 The Catalyst for Explosive Growth2:52 When Businesses Fail vs Succeed5:47 The Mini Agency That Changed Everything12:06 The Dyslexia Advantage in Podcasting17:00 Where Podcasting is Heading Next25:02 The Outcome Revolution Email29:29 When Revenue Share Went Wrong36:02 Why Founder Content Always Wins49:20 The Infinite vs Finite Game57:49 Building Your Perfect Team1:24:01 The Coachability Litmus Test1:40:31 Why Darren Measures Everything Daily1:55:40 The Childhood Pain That Drives Success2:01:15 The $1M Month Obsession2:11:14 Zero to 100K: The Two-Step Formula
May 27, 2025 • 1h 26min
£0 to £1.5M Agency, Winning 30 Awards, In Just 3 Years | Luke Cope | #17
Send us a textThe Agency Giants Podcast - Episode 17 (Luke Cope)__________________________________________This week on Agency Giants, we are joined by Luke Cope, Co-founder of Digital PR Agency, Bottled Imagination.Luke breaks down exactly how Bottle Imagination differentiates from traditional PR agencies, their creative ideation process, and why building trust beats flashy presentations every time.What you'll discover:• How they hit £30K revenue in their FIRST month without even announcing they existed• The simple framework that landed them 30+ awards in 3 years (that's 10 per year!)• How to manage client expectations when you can't guarantee resultsLuke's LinkedIn: https://bottledimagination.com/Luke's Agency: https://www.linkedin.com/in/luke-cope-83997942/__________________________________________Get your next 10 clients, guaranteed 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=489__________________________________________FREE Agency Owners Community: https://www.skool.com/agencyowners__________________________________________https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak__________________________________________🎧 Stream on your favorite audio platform:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfEAmazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast__________________________________________Follow us on all platforms:Instagram: https://www.instagram.com/agencygiantspodcast/Facebook: https://www.facebook.com/agencygiantspodcast/TikTok: https://www.tiktok.com/@agencygiants__________________________________________00:00 The Moment Everything Changed08:30 What Startup Agencies Don't Know17:00 Digital PR's Hidden Formula25:00 The Partnership System That Works35:15 Why 30 Awards in 3 Years Matters45:30 The Campaign That Almost Failed55:00 How Ideas Really Get Created1:05:00 The Childhood That Built a Fighter1:15:00 The Future Game Plan
