Agency Giants How I Left a Corporate Agency to Build a 7-Figure Business | Jack McLaren | #25
The Agency Giants Podcast - Episode 25 (Jack McLaren)
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You’d think billion-dollar brands would always choose the biggest agencies...
But they’re not!
Jack McLaren left Jellyfish & Dentsu, two of the world's largest marketing agencies, to start PATTRNS.
A lean 40-person agency that’s now working with JD Sports & Gorilla Glue
In this week’s episode of Agency Giants, we break down why big brands are switching to smaller boutique agencies like his.
Jack's LinkedIn: https://www.linkedin.com/in/jack-mclaren-340a01a6/
PATTRNS: https://www.pattrns.uk/
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00:00 From Big Agency to Boutique: Why Jack Left Dentsu
15:20 Landing the First Major Client & Building Transparency
28:45 Performance Models, Equity Deals & The Future of Agency Pricing
41:30 AI's Impact on Media Buying & Creative Strategy
53:15 Building Company Culture & Hiring for Curiosity
1:01:00 Major Client Wins: JD Sports, Gorillas & Hammerson
1:08:40 Working with Challenger Brands & Leadership Lessons