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From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16

Agency Giants

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AI's Revolution in Media and Creativity

This chapter examines how artificial intelligence is reshaping media buying and creative roles within agencies, highlighting a shift towards automation while emphasizing the irreplaceable nature of brand storytelling. It raises concerns about the evolving skill sets required for entry-level positions and stresses the importance of human creativity and personal branding in an AI-driven landscape.

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