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From $800 Projects to 79 Team Members & $40k Retainers | Zoë & Jack Shepherd | #16

Agency Giants

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The Creative Evolution of Social Marketing

This chapter explores the role of creativity within social agencies and the necessity of integrating both organic and paid media strategies for effective marketing. It emphasizes the interrelationship between these approaches and the importance of adapting to industry changes, particularly through investments in creative capabilities and AI.

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