The Value Pricing Podcast

You Can’t Compete With Competitors On The Price (and you don’t have to)!There are always going to be firms down the road that are constantly under-cutting you with their insanely cheap prices and stealing your clients.But you shouldn’t be worried about these firms - in fact you should pity them.If their prices are so cheap, how are they ever going to make any profit? And if your clients are going to them because they are cheaper, why would you want those clients anyway?You need clients that appreciate the value of your service, not clients looking for a cheap price. That’s why you should never lower your price to compete with these low ballers. Instead you should focus on increasing your value.When your service is the most valuable to the client, those other businesses won’t stand a chance. The high quality clients that you want will actually be chasing you.In today’s episode we will be looking at 6 things:✅ Why you should never compete on price✅ Guarantee a profit every time with the perfect pricing strategy✅ Discover what clients value most using the fact find process✅ How to add value and communicate that value to the client✅ Make clients desperate to work with you by becoming the expert in a niche area✅ Compete on quality, not price, with the Optimal Pricing conceptDiscover how you can beat your competitors and earn significantly more money, with fewer clients.

The Accounting Profession Has ALWAYS Underpriced Their ServicesWhen your prices are too low, it can have a big effect on your business and your own life…Most accountants and bookkeepers I know are overworking, chasing clients for payments, losing out on time with their families, getting stressed and exhausted - and all for a measly little profit! It’s time to make a change.It’s time to raise your prices. Now, I know you must be worried that if you raise your prices all of a sudden your existing clients won’t want to work with you anymore. Or perhaps you think any potential new clients will think you’re too expensive.That’s not what they are going to think at all.They are going to LOVE paying you more money. They are going to LOVE buying more things from you. And they are going to LOVE paying you before the work starts. I’m not making this up. I mentor over 500 accounting professionals and they have all made these changes to their businesses and watched their profits soar. You should try it too.In today’s episode, we cover all of the subjects below:✅ How to increase prices without losing clients✅ How to get existing clients to buy more from you✅ How to get paid BEFORE you start the workOnce you have the answers to these common problems, you will be able to confidently raise your prices, earn much higher fees and increase your profits to the level you deserve.