An Introduction to Menu Pricing

If You Only Ever Give One Price, That Price Is Wrong - Guaranteed

Everyone is different.

We want different things, we value things differently, and we will spend different amounts of money to get those things.

If you only ever offer one single price, or one single hourly rate, to all of your clients, it is impossible for that price to be right for every single one.

If the price is too high for them, you’ll lose that customer because they won’t want to pay.

If the price is too low, they will accept, but you will have left money on the table. This client may have paid you more money, but you didn’t give them a chance to!

But…

If you give your client options to choose from, they can choose the package that they consider to have the most value. They are also very likely to willingly choose to spend more money, and be happy about it.

I’ve taught Menu Pricing for over 20 years and my students have managed to use it to increase their prices by an average of 20% across their entire client base.

This is the power of Menu Pricing.

If you don’t believe me, ask Apple, Starbucks, Costa Coffee - these hugely profitable businesses all use Menu Pricing and it sure works for them.

It’s also the perfect first step to value pricing, which (in case you didn’t know) is THE best pricing method to increase your profits whilst keeping clients happy. 

Today’s episode is an introduction to Menu Pricing. Here’s what you’ll learn:

✅ What Is Menu Pricing?
✅ Why Does It Work?
✅ The Best Menu Pricing Practises
✅ The First 5-Steps of the 7-Step Implementation Process 

Menu Pricing is always the first step I recommend to any of my students who want to increase their prices fast. Learn it now and start raising your prices straight away!