The Value Pricing Podcast

Want to turn your expertise into passive income? Tired of trading hours for fees in your accounting firm? In this episode, discover how to build recurring revenue and scale your knowledge with ease. We explore why community is powerful, how to monetize what you know, and the tools that make it simple. See real examples of accountants earning thousands through membership platforms like Skool. AI is reshaping our industry—now’s the time to adapt and thrive! This episode could be the game-changer your firm needs. The latest episode of the Value Pricing Podcast is now available: How Accounting Firm Owners Can Generate Passive Income with Skool In today's episode you will learn:Why recurring revenue is powerful for accounting firm growth.How to build and scale a thriving online community.Ways to monetize your expertise and knowledge effectively.How AI is reshaping the accounting and bookkeeping profession.Simple steps to set up and grow on Skool.Real-life examples of accountants earning passive income online.Don’t miss out on discovering how to create passive income, build a thriving community, and future-proof your accounting firm in the age of AI! Listen now! 

Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal. Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch. We’ll show you how AI tools (like ChatGPT) can write your content, build your nurture sequence, and even help close the sale. Think it’s too complicated or time-consuming? We’ll prove it’s not. This isn’t theory—it’s a plug-and-play system you can build in a weekend. The latest episode of the Value Pricing Podcast is now available: Building an Automated Lead Nurturing System In today's episode you will learn: How to automate your entire lead nurturing systemThe secret to creating irresistible, evergreen lead magnetsHow to write compelling opt-in pages and thank-you emailsThe simple way to segment your list for better resultsHow to build trust and win clients using email campaignsThe exact steps to book and run high-converting sales calls Don’t miss out on the chance to simplify your marketing, save hours of manual work, and turn curious prospects into loyal clients—automatically. Listen now! 

Discover the magic of Custom GPTs and how they can revolutionize your accounting workflow. Learn to automate tasks without any coding skills and significantly boost your productivity. Real-world examples highlight their use as email responders and report generators. Get insights on crafting effective prompts and structuring workflows for maximum efficiency. Embrace the future with repeatable systems that elevate client service and give you a competitive edge in your practice!

Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems. You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver powerful advisory work. We even explore the tools you can use to organise your prompts — including a sneak peek at a new software we’re about to launch! Ready to learn how AI can supercharge your firm? This could be a total game-changer. The latest episode of the Value Pricing Podcast is now available: ChatGPT for Accountants: Essential AI Prompts to Boost Productivity In today's episode you will learn:How to build powerful, time-saving AI prompt templatesSmart ways to organise your own prompt libraryWhich tools work best: Trello, Airtable, or Notion?Real-life prompt examples for marketing, pricing, and advisoryTips to write clear, consistent, results-driven promptsWhy using AI across your team boosts productivity fast Don’t miss out on the chance to transform your productivity with AI prompts that actually work. Listen now! 

Discover how AI can create stunning visuals quickly and easily! Learn the features of the new image tool in ChatGPT that outperforms others like Midjourney. Accountants are finding innovative ways to enhance their branding for websites and social media. Get tips on prompt crafting for impressive results and creating 3D product shots effortlessly. Unlock strategies for maintaining a consistent brand image with templates and even have a little fun with a steampunk transformation! Elevate your marketing game with AI-driven visuals.

Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We’ll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. Whether you’re an accountant, a firm owner, or just want to get more done with less, this is one episode you can’t afford to miss.

Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential?  In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love.  You’ll also discover how ChatGPT can guide you through the process step by step — and even help your clients find their own niche too. This isn’t just theory — it’s a roadmap to clarity, confidence, and better marketing. Ready to stand out and attract your dream clients? The latest episode of the Value Pricing Podcast is now available: How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT) In today's episode you will learn: Why niching down helps you attract better, not fewer clientsCommon myths about choosing a niche - and the truthHow to position yourself as an expert and raise pricesWays to evaluate your existing clients to find your nicheHow ChatGPT can help define your ideal client personaSimple steps to create powerful, focused marketing that converts Don’t miss out on this game-changing episode that could transform how you market, price, and grow your accounting firm. Listen now! 

Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. Ever heard of 26-page AI-generated reports with citations? You will now. 

Are you spending too much time on marketing without seeing the results you want?  In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep.  Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more.  Learn how to save hours, grow faster, and create a system that brings in clients consistently.  Ready to work smarter, not harder?  Tune in now and start building a marketing machine that never stops working for you! The latest episode of the Value Pricing Podcast is now available: Your Perfect Marketing Tech-Stack; A System That Works While You Sleep In today's episode, you will learn: How to build a marketing tech-stack that runs itselfThe essential tools every business needs for smart marketingSimple strategies to automate lead generation and client bookingHow to use AI to create powerful, consistent content fastThe best ways to track, tweak, and skyrocket your marketing resultsTips for choosing the perfect all-in-one marketing platform Don’t miss out on the chance to transform your marketing into a powerful, automated system that brings in leads and clients effortlessly! Listen now! 

Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems.Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success.Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even role-play pricing conversations.AI is not the future—it’s now. Are you ready to lead the change?