The Value Pricing Podcast

Mark Wickersham
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Oct 13, 2025 • 39min

The Bookkeeping Practice BluePrint

Are you running a thriving practice, or just busy and broken? Jeannie Savage reveals how she doubled her profits in just one year. Discover the Bookkeeping Practice Blueprint, a powerful framework designed to help bookkeepers move from surviving to scaling. We talk value pricing, productized services, and the future of bookkeeping. Find out how AI can create new opportunities for advisory work. This is not just theory — it’s a roadmap for building a business that gives you more profit, more freedom, and more impact. Practical tips. Real stories. Big inspiration. The latest episode of the Value Pricing Podcast is now available: The Bookkeeping Practice BluePrint In today's episode you will learn: How Jeannie doubled her profits through value pricing.Why the Bookkeeping Practice Blueprint transforms busy firms.The secret to shifting from bookkeeper to advisor.How to productize services and stack client value.Ways AI can power new advisory opportunities.The mindset needed to grow and scale successfully. Don’t miss out on this inspiring episode packed with practical strategies to transform your bookkeeping practice and unlock new opportunities for growth. Listen now! 
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Sep 29, 2025 • 41min

Stop Guessing with ChatGPT: Use Prompts That Actually Work

Are you still guessing with ChatGPT prompts?  Discover how prompt templates can save you time, deliver better results, and transform the way you work.  In this episode, we reveal three powerful prompts every accountant and business owner should know. Learn why context, specificity, and role assignment are the keys to unlocking ChatGPT’s true potential.  You’ll also see how a simple “prompt library” can become your secret productivity system.  Imagine turning hours of work into minutes… that’s what these prompts can do.  This one is packed with insights you don’t want to miss. The latest episode of the Value Pricing Podcast is now available: Stop Guessing with ChatGPT: Use Prompts That Actually Work In today's episode you will learn: How to build time-saving prompt templates for recurring tasksWhy context and specificity transform ChatGPT’s quality of outputA step-by-step prompt for financial statement analysisHow to systemise any business with a process mapSimple ways to generate fresh marketing and content ideasThe power of a prompt library to boost productivity Don’t miss out on this episode packed with practical prompts, smart strategies, and time-saving tips to help you get the very best out of ChatGPT. Listen now! 
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Sep 15, 2025 • 51min

Build a Magnetic Personal Brand with ChatGPT

What makes some accountants magnetic while others blend in?  This podcast dives into the power of personal branding.  You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms. We share why video is powerful and why human connection matters in an AI world.  You’ll hear how accountants shape their brand around what matters most.  This isn’t about faking it — it’s about being intentional, authentic, and magnetic. Get ready for an inspiring conversation that could change your business. The latest episode of the Value Pricing Podcast is now available: Build a Magnetic Personal Brand with ChatGPT In today's episode you will learn: How to build a personal brand that connects.Why authenticity and values attract the right clients.The power of video in showing your personality.How to stand out against faceless, low-cost firms.Why human connection matters more in an AI world.Practical ways to define your niche and ideal clients. Don’t miss out on this episode packed with practical tips to build an authentic personal brand that makes you stand out and win the right clients. Listen now! 
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Sep 1, 2025 • 38min

Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results

Are you overwhelmed by ChatGPT chats? Discover how to use Projects to streamline your workflow. Learn step-by-step methods to set up effective project instructions and upload files for instant context. Dive into practical marketing strategies enhanced by AI, including using testimonials and customer avatars. Explore exciting new features like voice support and memory capabilities that boost productivity. These insights can save you time and improve your outcomes, making your work smarter, not harder!
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Aug 18, 2025 • 48min

ChatGPT vs Claude - Deep Research, Integrations and Staying Safe

Are you making the most of the latest AI tools for your business? In this episode, we put ChatGPT and Claude head-to-head, testing their brand-new deep research and web access features. You’ll discover how each handles integrations (or connectors), from Google Workspace to Dropbox — and which one might just transform your workflow. We also dive into the surprising differences in speed, depth, and usability you’ll want to know before choosing your go-to AI. Plus, we explore real safety concerns and how to protect sensitive data when giving AI access to your files and calendars. Fast-paced, insightful, and practical — this is your inside look at AI’s newest capabilities. Don’t miss it — you might just find your next productivity superpower. The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude - Deep Research, Integrations and Staying Safe In today's episode you will learn: How ChatGPT and Claude compare on deep research powerThe pros and cons of each tool’s web accessWhich integrations and connectors can boost your productivity fastSmart ways to protect data when using AI integrationsHow report speed and depth differ between both platformsPractical ideas for using AI in real-world business tasks Don’t miss out on this fast-paced, practical guide to choosing the right AI tool and using it safely for maximum impact. Listen now! 
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Aug 4, 2025 • 44min

How Accounting Firm Owners Can Generate Passive Income with Skool

Want to turn your expertise into passive income? Tired of trading hours for fees in your accounting firm? In this episode, discover how to build recurring revenue and scale your knowledge with ease. We explore why community is powerful, how to monetize what you know, and the tools that make it simple. See real examples of accountants earning thousands through membership platforms like Skool. AI is reshaping our industry—now’s the time to adapt and thrive! This episode could be the game-changer your firm needs. The latest episode of the Value Pricing Podcast is now available: How Accounting Firm Owners Can Generate Passive Income with Skool In today's episode you will learn:Why recurring revenue is powerful for accounting firm growth.How to build and scale a thriving online community.Ways to monetize your expertise and knowledge effectively.How AI is reshaping the accounting and bookkeeping profession.Simple steps to set up and grow on Skool.Real-life examples of accountants earning passive income online.Don’t miss out on discovering how to create passive income, build a thriving community, and future-proof your accounting firm in the age of AI! Listen now! 
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Jul 21, 2025 • 57min

From Prospect to Proposal - Building an Automated Lead Nurturing System

Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal. Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch. We’ll show you how AI tools (like ChatGPT) can write your content, build your nurture sequence, and even help close the sale. Think it’s too complicated or time-consuming? We’ll prove it’s not. This isn’t theory—it’s a plug-and-play system you can build in a weekend. The latest episode of the Value Pricing Podcast is now available: Building an Automated Lead Nurturing System In today's episode you will learn: How to automate your entire lead nurturing systemThe secret to creating irresistible, evergreen lead magnetsHow to write compelling opt-in pages and thank-you emailsThe simple way to segment your list for better resultsHow to build trust and win clients using email campaignsThe exact steps to book and run high-converting sales calls Don’t miss out on the chance to simplify your marketing, save hours of manual work, and turn curious prospects into loyal clients—automatically. Listen now! 
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8 snips
Jul 7, 2025 • 44min

Automate Your Accounting Workflow with Custom GPTs

Discover the magic of Custom GPTs and how they can revolutionize your accounting workflow. Learn to automate tasks without any coding skills and significantly boost your productivity. Real-world examples highlight their use as email responders and report generators. Get insights on crafting effective prompts and structuring workflows for maximum efficiency. Embrace the future with repeatable systems that elevate client service and give you a competitive edge in your practice!
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Jun 23, 2025 • 43min

ChatGPT for Accountants: Essential AI Prompts to Boost Productivity

Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems. You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver powerful advisory work. We even explore the tools you can use to organise your prompts — including a sneak peek at a new software we’re about to launch! Ready to learn how AI can supercharge your firm? This could be a total game-changer. The latest episode of the Value Pricing Podcast is now available: ChatGPT for Accountants: Essential AI Prompts to Boost Productivity In today's episode you will learn:How to build powerful, time-saving AI prompt templatesSmart ways to organise your own prompt libraryWhich tools work best: Trello, Airtable, or Notion?Real-life prompt examples for marketing, pricing, and advisoryTips to write clear, consistent, results-driven promptsWhy using AI across your team boosts productivity fast Don’t miss out on the chance to transform your productivity with AI prompts that actually work. Listen now! 
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Jun 9, 2025 • 43min

AI Image Generation for Accountants: Create Stunning Visuals WITHOUT a Designer!

Discover how AI can create stunning visuals quickly and easily! Learn the features of the new image tool in ChatGPT that outperforms others like Midjourney. Accountants are finding innovative ways to enhance their branding for websites and social media. Get tips on prompt crafting for impressive results and creating 3D product shots effortlessly. Unlock strategies for maintaining a consistent brand image with templates and even have a little fun with a steampunk transformation! Elevate your marketing game with AI-driven visuals.

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