

The Value Pricing Podcast
Mark Wickersham
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Episodes
Mentioned books

Nov 10, 2025 • 35min
Why You Can’t Analyse Client Data (Unless You Do THIS)
Can you safely analyse client data with ChatGPT? Only if you do THIS one critical thing. We reveal a powerful use case for financial analysis—done in seconds. But most accountants are breaking the rules without realising it. GDPR, client consent, data security—it’s all covered. Plus, the surprising fix that makes everything compliant. This could change how you use AI forever. The latest episode of the Value Pricing Podcast is now available: Why You Can’t Analyse Client Data (Unless You Do THIS) In today's episode you will learn: How to analyse financial data with ChatGPT—safely and fastWhy free and Plus plans break GDPR rulesThe #1 mistake accountants make with client dataWhat the EU AI Act means for your firmHow to get client consent and stay compliantA powerful workaround using local AI on your computer Don’t miss out on the essential AI insights every accountant needs to stay compliant, save time, and deliver smarter client reports. Listen now!

Oct 27, 2025 • 30min
Referrals Made Easy for Bookkeepers and Accountants with ChatGPT
What if you could turn referrals into a predictable, repeatable system instead of relying on luck? In this episode, we explore how to win more high-quality clients through smart, structured referral marketing. Discover the best times to ask for referrals — and how to make it effortless for clients to say yes. We’ll show you how to create a service that’s so valuable, your clients can’t help but talk about it. Plus, learn how ChatGPT can help you craft powerful referral emails, forms, and scripts that actually work. Imagine having happy clients who send you more happy clients — all while saving you time and energy. Tune in now and find out how to make referrals easy, enjoyable, and part of your everyday system. The latest episode of the Value Pricing Podcast is now available: Referrals Made Easy for Bookkeepers and Accountants with ChatGPT In today's episode you will learn: How to build simple systems that generate consistent referrals.The best times to ask clients for introductions.Ways to make your service truly worth referring.How to collect powerful feedback and success stories.Smart ways to use ChatGPT to automate referral requests.Tips to make asking for referrals natural, not awkward. Don’t miss out on this episode packed with practical strategies, real examples, and AI-powered tips to help you attract more dream clients through effortless referrals. Listen now!

Oct 13, 2025 • 39min
The Bookkeeping Practice BluePrint
Are you running a thriving practice, or just busy and broken? Jeannie Savage reveals how she doubled her profits in just one year. Discover the Bookkeeping Practice Blueprint, a powerful framework designed to help bookkeepers move from surviving to scaling. We talk value pricing, productized services, and the future of bookkeeping. Find out how AI can create new opportunities for advisory work. This is not just theory — it’s a roadmap for building a business that gives you more profit, more freedom, and more impact. Practical tips. Real stories. Big inspiration. The latest episode of the Value Pricing Podcast is now available: The Bookkeeping Practice BluePrint In today's episode you will learn: How Jeannie doubled her profits through value pricing.Why the Bookkeeping Practice Blueprint transforms busy firms.The secret to shifting from bookkeeper to advisor.How to productize services and stack client value.Ways AI can power new advisory opportunities.The mindset needed to grow and scale successfully. Don’t miss out on this inspiring episode packed with practical strategies to transform your bookkeeping practice and unlock new opportunities for growth. Listen now!

Sep 29, 2025 • 41min
Stop Guessing with ChatGPT: Use Prompts That Actually Work
Are you still guessing with ChatGPT prompts? Discover how prompt templates can save you time, deliver better results, and transform the way you work. In this episode, we reveal three powerful prompts every accountant and business owner should know. Learn why context, specificity, and role assignment are the keys to unlocking ChatGPT’s true potential. You’ll also see how a simple “prompt library” can become your secret productivity system. Imagine turning hours of work into minutes… that’s what these prompts can do. This one is packed with insights you don’t want to miss. The latest episode of the Value Pricing Podcast is now available: Stop Guessing with ChatGPT: Use Prompts That Actually Work In today's episode you will learn: How to build time-saving prompt templates for recurring tasksWhy context and specificity transform ChatGPT’s quality of outputA step-by-step prompt for financial statement analysisHow to systemise any business with a process mapSimple ways to generate fresh marketing and content ideasThe power of a prompt library to boost productivity Don’t miss out on this episode packed with practical prompts, smart strategies, and time-saving tips to help you get the very best out of ChatGPT. Listen now!

Sep 15, 2025 • 51min
Build a Magnetic Personal Brand with ChatGPT
What makes some accountants magnetic while others blend in? This podcast dives into the power of personal branding. You’ll discover how authenticity, values, and even your quirks can give you a competitive edge over faceless firms. We share why video is powerful and why human connection matters in an AI world. You’ll hear how accountants shape their brand around what matters most. This isn’t about faking it — it’s about being intentional, authentic, and magnetic. Get ready for an inspiring conversation that could change your business. The latest episode of the Value Pricing Podcast is now available: Build a Magnetic Personal Brand with ChatGPT In today's episode you will learn: How to build a personal brand that connects.Why authenticity and values attract the right clients.The power of video in showing your personality.How to stand out against faceless, low-cost firms.Why human connection matters more in an AI world.Practical ways to define your niche and ideal clients. Don’t miss out on this episode packed with practical tips to build an authentic personal brand that makes you stand out and win the right clients. Listen now!

Sep 1, 2025 • 38min
Use ChatGPT Projects Like A Pro: Organise, Save Time & Get Better Results
Are you overwhelmed by ChatGPT chats? Discover how to use Projects to streamline your workflow. Learn step-by-step methods to set up effective project instructions and upload files for instant context. Dive into practical marketing strategies enhanced by AI, including using testimonials and customer avatars. Explore exciting new features like voice support and memory capabilities that boost productivity. These insights can save you time and improve your outcomes, making your work smarter, not harder!

6 snips
Aug 18, 2025 • 48min
ChatGPT vs Claude - Deep Research, Integrations and Staying Safe
Emily Cross, head of marketing and AI specialist, dives into a riveting comparison of ChatGPT and Claude. She highlights their deep research capabilities, showcasing how each tool handles web access and integrations. Discover which AI excels in speed and usability, along with the unique safety measures necessary when granting these tools file access. Emily also discusses the practical applications of AI in business, offering insights on enhancing productivity through smart integrations and maintaining data privacy.

Aug 4, 2025 • 44min
How Accounting Firm Owners Can Generate Passive Income with Skool
Want to turn your expertise into passive income? Tired of trading hours for fees in your accounting firm? In this episode, discover how to build recurring revenue and scale your knowledge with ease. We explore why community is powerful, how to monetize what you know, and the tools that make it simple. See real examples of accountants earning thousands through membership platforms like Skool. AI is reshaping our industry—now’s the time to adapt and thrive! This episode could be the game-changer your firm needs. The latest episode of the Value Pricing Podcast is now available: How Accounting Firm Owners Can Generate Passive Income with Skool In today's episode you will learn:Why recurring revenue is powerful for accounting firm growth.How to build and scale a thriving online community.Ways to monetize your expertise and knowledge effectively.How AI is reshaping the accounting and bookkeeping profession.Simple steps to set up and grow on Skool.Real-life examples of accountants earning passive income online.Don’t miss out on discovering how to create passive income, build a thriving community, and future-proof your accounting firm in the age of AI! Listen now!

Jul 21, 2025 • 57min
From Prospect to Proposal - Building an Automated Lead Nurturing System
Ready to turn prospects into paying clients—on autopilot? What if your lead generation, nurturing, and booking system could run while you sleep? In this episode, we reveal a step-by-step automated journey from cold prospect to signed proposal. Discover how to build a powerful lead magnet, write persuasive follow-up emails, and structure your ideal sales meeting—without starting from scratch. We’ll show you how AI tools (like ChatGPT) can write your content, build your nurture sequence, and even help close the sale. Think it’s too complicated or time-consuming? We’ll prove it’s not. This isn’t theory—it’s a plug-and-play system you can build in a weekend. The latest episode of the Value Pricing Podcast is now available: Building an Automated Lead Nurturing System In today's episode you will learn: How to automate your entire lead nurturing systemThe secret to creating irresistible, evergreen lead magnetsHow to write compelling opt-in pages and thank-you emailsThe simple way to segment your list for better resultsHow to build trust and win clients using email campaignsThe exact steps to book and run high-converting sales calls Don’t miss out on the chance to simplify your marketing, save hours of manual work, and turn curious prospects into loyal clients—automatically. Listen now!

8 snips
Jul 7, 2025 • 44min
Automate Your Accounting Workflow with Custom GPTs
Discover the magic of Custom GPTs and how they can revolutionize your accounting workflow. Learn to automate tasks without any coding skills and significantly boost your productivity. Real-world examples highlight their use as email responders and report generators. Get insights on crafting effective prompts and structuring workflows for maximum efficiency. Embrace the future with repeatable systems that elevate client service and give you a competitive edge in your practice!


