The Value Pricing Podcast

Want to save hours each week and boost your productivity instantly? We will dive into essential AI prompts every accountant should have in their toolkit — including how to build prompt templates, set up your own prompt library, and streamline your systems. You'll hear practical examples that can transform how you create marketing content, price your services, onboard clients, and deliver powerful advisory work. We even explore the tools you can use to organise your prompts — including a sneak peek at a new software we’re about to launch! Ready to learn how AI can supercharge your firm? This could be a total game-changer. The latest episode of the Value Pricing Podcast is now available: ChatGPT for Accountants: Essential AI Prompts to Boost Productivity In today's episode you will learn:How to build powerful, time-saving AI prompt templatesSmart ways to organise your own prompt libraryWhich tools work best: Trello, Airtable, or Notion?Real-life prompt examples for marketing, pricing, and advisoryTips to write clear, consistent, results-driven promptsWhy using AI across your team boosts productivity fast Don’t miss out on the chance to transform your productivity with AI prompts that actually work. Listen now! 

Discover how AI can create stunning visuals quickly and easily! Learn the features of the new image tool in ChatGPT that outperforms others like Midjourney. Accountants are finding innovative ways to enhance their branding for websites and social media. Get tips on prompt crafting for impressive results and creating 3D product shots effortlessly. Unlock strategies for maintaining a consistent brand image with templates and even have a little fun with a steampunk transformation! Elevate your marketing game with AI-driven visuals.

Want to reclaim 5+ hours a week and boost your team’s productivity with AI? In this episode, Mark shares the essential prompt templates that I use every single day to systemise work and drive results—fast. Discover how to build your own prompt library, the tools to organize it, and practical examples that save serious time. We’ll also explore how to get more consistent, high-quality outputs with tips for writing better prompts. Whether you’re an accountant, a firm owner, or just want to get more done with less, this is one episode you can’t afford to miss.

Are you struggling to choose a niche for your accounting firm? Wondering whether narrowing your focus might limit your opportunities — or unlock your full potential?  In this episode, we break down the power of niching, the myths that hold people back, and how it can help you charge more, work with fewer clients, and create a business you love.  You’ll also discover how ChatGPT can guide you through the process step by step — and even help your clients find their own niche too. This isn’t just theory — it’s a roadmap to clarity, confidence, and better marketing. Ready to stand out and attract your dream clients? The latest episode of the Value Pricing Podcast is now available: How to Choose the Right Niche for Your Accounting Firm (Using ChatGPT) In today's episode you will learn: Why niching down helps you attract better, not fewer clientsCommon myths about choosing a niche - and the truthHow to position yourself as an expert and raise pricesWays to evaluate your existing clients to find your nicheHow ChatGPT can help define your ideal client personaSimple steps to create powerful, focused marketing that converts Don’t miss out on this game-changing episode that could transform how you market, price, and grow your accounting firm. Listen now! 

Want to unlock the real power of ChatGPT in your accounting firm? This episode goes deep into advanced reasoning, the truth about GPT-4.5 vs 4.0, and the surprising risks of using Excel files with AI. We’ll show you how to create better financial forecasts, avoid common pitfalls, and even explore the groundbreaking Deep Research feature that could change how you learn, plan, and advise. Ever heard of 26-page AI-generated reports with citations? You will now. 

Are you spending too much time on marketing without seeing the results you want?  In this episode, we uncover the perfect marketing tech-stack that works for you — even while you sleep.  Discover the essential tools for lead generation, email marketing, AI-powered content creation, automation, tracking, and more.  Learn how to save hours, grow faster, and create a system that brings in clients consistently.  Ready to work smarter, not harder?  Tune in now and start building a marketing machine that never stops working for you! The latest episode of the Value Pricing Podcast is now available: Your Perfect Marketing Tech-Stack; A System That Works While You Sleep In today's episode, you will learn: How to build a marketing tech-stack that runs itselfThe essential tools every business needs for smart marketingSimple strategies to automate lead generation and client bookingHow to use AI to create powerful, consistent content fastThe best ways to track, tweak, and skyrocket your marketing resultsTips for choosing the perfect all-in-one marketing platform Don’t miss out on the chance to transform your marketing into a powerful, automated system that brings in leads and clients effortlessly! Listen now! 

Is AI about to transform how you price your services? In this episode of the Value Pricing Podcast, I will explain why value pricing is more important than ever—and how AI can help you build powerful pricing systems.Discover the three foundations of value pricing, how to price based on perceived value, and the one skill that will make or break your pricing success.Plus, I reveal how to use tools like ChatGPT to design better packages, communicate value more effectively, and even role-play pricing conversations.AI is not the future—it’s now. Are you ready to lead the change?

ChatGPT vs Claude: Which One Wins?  Are you making the most of AI tools? In this episode, we dive into ChatGPT vs. Claude, breaking down their best features, hidden strengths, and key differences. Which one is faster, smarter, and better for your business? And what’s the deal with Canvas vs. Artifacts—are they game-changers or just another tool? Tune in to discover which AI powerhouse suits you best—and how to get the most out of it!  Don’t miss this AI showdown! The latest episode of the Value Pricing Podcast is now available: ChatGPT vs Claude: Canvas, Projects and Artifacts Explained In today's episode, you will learn: ·       ChatGPT vs. Claude – which AI tool suits you best? ·       Canvas vs. Artifacts – side-by-side content creation explained! ·       Speed vs. features – which model gets the job done faster? ·       How to maximize AI for writing, research & strategy ·       The hidden strengths of each tool & when to use them ·       Insider tips to boost your workflow with AI Don't miss out on this eye-opening AI showdown, where we reveal the key differences, best features, and insider tips to help you choose between ChatGPT and Claude! Listen now! 

Ready to finally stick to your goals this year?Tired of setting big resolutions only to abandon them by March? In this episode, we’re breaking down why that happens—and more importantly, how to stop it! From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress.Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one!Hit play and let’s make your goals actually happen this year.

Discover how AI is transforming the accounting profession and making traditional compliance tasks obsolete. Learn why raising your prices now is crucial for staying competitive. Uncover the urgent need to transition to value pricing to boost profits and client satisfaction. Explore strategic planning tips to overcome common industry challenges. Lastly, find out how to leverage new technologies for enhanced business advisory services, paving the way for a successful 2025.