
The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Latest episodes

Feb 3, 2025 • 40min
AI and NotebookLM: Tools for Better Strategic Insights for Accounting Firms
Discover how to train AI to understand your business strategy for tailored insights, rather than relying on generic advice. Learn the essential documents that enhance AI's capabilities and revolutionize your strategic planning with ChatGPT’s custom GPTs. Explore Google’s NotebookLM tool for effective document management and strategic thinking. Uncover practical applications that can drive business growth and transform your accounting firm into a leader in the industry. Don't miss out on game-changing AI strategies!

Jan 20, 2025 • 55min
10x More Content - How to Repurpose One Post Into Endless Formats
Struggling to keep up with the demands of content marketing? Imagine creating 10x the content with half the effort! In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly. Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more. Discover why reusing and recycling content isn't just smart—it's essential. Don't miss the tips on building authority, delivering value, and maximizing impact with every post. Ready to revolutionize your content strategy? Tune in now! The latest episode of the Value Pricing Podcast is now available: 10x More Content - How to Repurpose One Post Into Endless Formats In today's episode, you will learn: · How to 10x your content with less effort.· The power of batching and automating your content strategy.· Smart ways to repurpose content into endless formats.· AI tools that simplify and supercharge content creation.· Techniques to build authority and grow your brand.· Strategies to engage your audience while saving time. Don't miss out on the game-changing tips to create more content, save time, and grow your brand effortlessly! Listen now!

Dec 30, 2024 • 56min
How to go From Aspiring Author to Best-Selling Book
Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business. With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and use your book as the ultimate marketing tool. Plus, we reveal the surprising role of color psychology in your book's success.

Dec 16, 2024 • 50min
How to become a QuickBooks Online ProAdvisor
Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career. Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile to attract clients like never before. With insider tips, powerful success stories, and actionable advice, this episode is packed with everything you need to take your business to the next level.

Dec 2, 2024 • 55min
Are You a Nosey Parker? With Will Kintish
Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or a seasoned pro, this conversation is packed with practical tips and lightbulb moments that will change how you connect with others.

Nov 18, 2024 • 40min
Unlock AI-Powered Efficiency for Your Accounting Firm in Just 60 Minutes!
Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research. Imagine automating repetitive tasks and focusing more on what truly matters. Don’t miss out on these time-saving tips that can transform your practice! Tune in to find out how to make ChatGPT and Trello your new secret weapons for success.

Nov 4, 2024 • 54min
Are You Leveraging Client Feedback to Its Full Potential?
In this enlightening discussion, Emily Cross, a marketing head and AI expert, dives into the untapped potential of client feedback. She reveals strategies for effectively collecting and analyzing feedback to enhance service quality and pricing. Emily shares how AI tools like ChatGPT can streamline the feedback process, making it more proactive and client-centered. She also emphasizes the importance of timing when soliciting insights and turning success stories into compelling marketing materials, positioning client feedback as a hidden superpower for businesses.

Oct 21, 2024 • 46min
Transform Your Life and Business
Do you ever feel like you're constantly busy but never really getting ahead? It’s a common struggle, but it doesn’t have to be your reality. Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life. Listen to this Podcast where we dive into practical strategies to supercharge your productivity and well-being.This is a must-listen for owners of accounting and bookkeeping firms who want to maximize their productivity, increase their energy, and enjoy a better work-life balance.

Oct 7, 2024 • 52min
Simplify Your Social Media Strategy with AI
Are you struggling to keep up with the demands of creating engaging social media content? Or maybe you’re looking to streamline your strategy to maximize results without sacrificing precious time? If this sounds like you, we’ve got you covered! In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutionize your accounting firm’s social media using AI and ChatGPT.

Sep 23, 2024 • 32min
Transform Your Cash Collection: Mastering Business Finances for Accounting Firms and Clients
Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies. Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money upfront can save you from bad debts. Ready to learn practical steps to secure your cash? Tune in and find out how to fix your cash collection once and for all!