The Value Pricing Podcast
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Latest episodes
Sep 9, 2024 • 56min
Creating Irresistible Lead Magnets with AI
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, or even a podcast, you'll learn strategies to build a constant flow of leads effortlessly.
Aug 26, 2024 • 41min
AI in Action: Enhancing Value Pricing Strategies
Learn why sticking to a fixed pricing model might be limiting your business growth. Discover the power of offering clients choices and how it can elevate their satisfaction. Dive into the shift from time-based to value-based pricing, emphasizing client perception. Plus, explore how AI tools like ChatGPT can create customized service packages and enhance your marketing. Get ready for practical tips that can transform your pricing strategies and boost your revenue today!
Aug 12, 2024 • 55min
Top Hacks for Copywriting with ChatGPT
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your ultimate writing assistant. Ready to attract your ideal clients and boost your business success? Listen now and start writing like a pro today!
Jul 29, 2024 • 54min
The Power of Automation and Systems for Your Business
Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you. Hear Michael's journey from corporate life to helping bookkeepers succeed worldwide. This episode is packed with insights you can't afford to miss.
Jul 15, 2024 • 48min
This One Simple Change Means You'll Hit All Your Business Targets
Are your business targets truly driving success?Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvements in business operations. Gain exclusive insights from a mentor who has shaped careers and businesses with his innovative approaches. Don't miss this engaging conversation packed with actionable advice that could change the way you think about your business targets. Find out how a shift in goal-setting can ignite remarkable growth in your firm!
Jul 4, 2024 • 53min
Differentiate Your Firm by Offering Advisory Services
Adam Lean, an expert in business advisory services, shares insights on setting fees, communicating value, and building trust with clients. Topics include ideal client sizes, understanding client resistance, defining CFO services, aligning with client goals, and transitioning to a business advisor.
Jun 21, 2024 • 53min
Choosing the Best AI for Accounting
Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we’ll explore their unique features and how they can transform your accounting operations.Join us as we navigate the complexities of modern accounting technologies, unpacking the pros and cons of each to guide you to the best decision. This is essential for any modern accountant looking to leverage AI effectively.
Jun 6, 2024 • 40min
Grow Your Accounting Firm FAST with ChatGPT
Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to better productivity with essential tips on effective scheduling and time management.Struggle with marketing? Learn how AI simplifies content creation and boosts your impact with minimal effort.
May 23, 2024 • 47min
Paid! How to be Richly Rewarded for the Value You Deliver
Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease?This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strategies for success.Learn how to create magnetic titles, set the perfect price for your services, and attract your ideal clients. Peter also shares invaluable insights on avoiding common pricing mistakes and enhancing your value proposition.
May 9, 2024 • 38min
The Secret Behind Custom GPTs
Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes in ways you never imagined.In this episode, we also demonstrate how to build your own GPT.We’ll cover the ins and outs of why GPTs are becoming essential tools for elite accountants.From the latest AI news to practical GPT applications—get all the details in this session!
