The Value Pricing Podcast

Emily Cross, an AI expert and head of marketing, dives into a thrilling showdown between ChatGPT and Claude. She discusses which AI tool reigns supreme for your business needs and unpacks the intriguing differences between content creation methods like Canvas and Artifacts. The conversation reveals insider tips on maximizing efficiency, comparing speedy performance, and exploring project management features. Get ready to discover the hidden strengths of these tools and learn how to boost your workflow!

Ready to finally stick to your goals this year?Tired of setting big resolutions only to abandon them by March? In this episode, we’re breaking down why that happens—and more importantly, how to stop it! From SMART goal setting to overcoming overwhelm and staying accountable, we’re laying out a roadmap for real progress.Plus, the game-changing mindset shift that will make motivation irrelevant—you need to hear this one!Hit play and let’s make your goals actually happen this year.

Discover how AI is transforming the accounting profession and making traditional compliance tasks obsolete. Learn why raising your prices now is crucial for staying competitive. Uncover the urgent need to transition to value pricing to boost profits and client satisfaction. Explore strategic planning tips to overcome common industry challenges. Lastly, find out how to leverage new technologies for enhanced business advisory services, paving the way for a successful 2025.

Discover how to train AI to understand your business strategy for tailored insights, rather than relying on generic advice. Learn the essential documents that enhance AI's capabilities and revolutionize your strategic planning with ChatGPT’s custom GPTs. Explore Google’s NotebookLM tool for effective document management and strategic thinking. Uncover practical applications that can drive business growth and transform your accounting firm into a leader in the industry. Don't miss out on game-changing AI strategies!

Struggling to keep up with the demands of content marketing?  Imagine creating 10x the content with half the effort!  In this podcast, we uncover the secrets to batching, automating, and repurposing your content effortlessly.  Learn how AI tools can transform a single video or blog post into endless formats across social media, blogs, and more.  Discover why reusing and recycling content isn't just smart—it's essential.  Don't miss the tips on building authority, delivering value, and maximizing impact with every post.  Ready to revolutionize your content strategy? Tune in now! The latest episode of the Value Pricing Podcast is now available: 10x More Content - How to Repurpose One Post Into Endless Formats In today's episode, you will learn: ·       How to 10x your content with less effort.·       The power of batching and automating your content strategy.·       Smart ways to repurpose content into endless formats.·       AI tools that simplify and supercharge content creation.·       Techniques to build authority and grow your brand.·       Strategies to engage your audience while saving time. Don't miss out on the game-changing tips to create more content, save time, and grow your brand effortlessly! Listen now! 

Have you ever wondered how writing a book could transform your career? In this episode, we uncover the secrets of using books to position yourself as an expert, whether through self-publishing, traditional publishing, or hybrid approaches. Discover actionable strategies to write, market, and leverage your book to grow your personal brand and business. With insights from our guest Sharon Critchlow, learn how to craft impactful content, navigate publishing decisions, and use your book as the ultimate marketing tool. Plus, we reveal the surprising role of color psychology in your book's success. 

Are you ready to unlock the secrets of becoming more visible, valuable, and profitable in your bookkeeping journey? Join us as we dive deep with Margie Remmers Davis, who turned a life-changing challenge into a thriving QuickBooks ProAdvisor career. Discover how to navigate the ProAdvisor program, ace certification tests, and leverage your profile to attract clients like never before. With insider tips, powerful success stories, and actionable advice, this episode is packed with everything you need to take your business to the next level. 

Are you ready to transform the way you network and elevate your business relationships? In this episode, Mark Wickersham sits down with networking expert Will Kintish to uncover the secrets of confident networking. Learn how to overcome fears, ask the right questions, and identify the six types of groups in any room. Whether you're an introvert or a seasoned pro, this conversation is packed with practical tips and lightbulb moments that will change how you connect with others. 

Discover how to save time and boost efficiency in your accounting firm with the power of prompt templates! In this episode, we dive into what prompt templates are, why they're so essential, and how you can build a library of templates to streamline tasks like creating email templates, brainstorming content ideas, and running industry research.  Imagine automating repetitive tasks and focusing more on what truly matters.  Don’t miss out on these time-saving tips that can transform your practice!  Tune in to find out how to make ChatGPT and Trello your new secret weapons for success.

In this enlightening discussion, Emily Cross, a marketing head and AI expert, dives into the untapped potential of client feedback. She reveals strategies for effectively collecting and analyzing feedback to enhance service quality and pricing. Emily shares how AI tools like ChatGPT can streamline the feedback process, making it more proactive and client-centered. She also emphasizes the importance of timing when soliciting insights and turning success stories into compelling marketing materials, positioning client feedback as a hidden superpower for businesses.