The Value Pricing Podcast
Mark Wickersham
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Episodes
Mentioned books
Jul 4, 2024 • 53min
Differentiate Your Firm by Offering Advisory Services
Adam Lean, an expert in business advisory services, shares insights on setting fees, communicating value, and building trust with clients. Topics include ideal client sizes, understanding client resistance, defining CFO services, aligning with client goals, and transitioning to a business advisor.
Jun 21, 2024 • 53min
Choosing the Best AI for Accounting
Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we’ll explore their unique features and how they can transform your accounting operations.Join us as we navigate the complexities of modern accounting technologies, unpacking the pros and cons of each to guide you to the best decision. This is essential for any modern accountant looking to leverage AI effectively.
Jun 6, 2024 • 40min
Grow Your Accounting Firm FAST with ChatGPT
Ever wondered how AI can transform your email strategy? In this podcast, discover the tools that can save you hours each week.Unlock secrets to better productivity with essential tips on effective scheduling and time management.Struggle with marketing? Learn how AI simplifies content creation and boosts your impact with minimal effort.
May 23, 2024 • 47min
Paid! How to be Richly Rewarded for the Value You Deliver
Discover the secrets to effective pricing with the legendary Peter Thompson in our latest podcast episode! Ever wondered how to position yourself as the go-to expert in your field? Or how to handle price objections with ease?This episode has got you covered. Peter Thompson, a hero, and mentor to many, including Mark, breaks down his proven strategies for success.Learn how to create magnetic titles, set the perfect price for your services, and attract your ideal clients. Peter also shares invaluable insights on avoiding common pricing mistakes and enhancing your value proposition.
May 9, 2024 • 38min
The Secret Behind Custom GPTs
Ever wondered how GPTs can transform your accounting firm?Join us as we explore the latest AI advancements that are setting the pace for 2024—don't get left behind!Learn how custom GPTs can streamline your accounting processes in ways you never imagined.In this episode, we also demonstrate how to build your own GPT.We’ll cover the ins and outs of why GPTs are becoming essential tools for elite accountants.From the latest AI news to practical GPT applications—get all the details in this session!
Apr 25, 2024 • 50min
From £100k to £1.2M - The Next Chapter of a Remarkable Accounting Journey with Neil Criddle
Ever wondered how a sole practitioner can generate 1.2 million in revenue in less than four years?Join us as Neil shares his journey from starting with zero clients to a booming practice.Neil discusses navigating job loss and lockdowns to build a successful firm and turning challenges into opportunities.Discover the power of digital tools in transforming an accounting practice.From social media insights to business restructuring, learn how embracing technology and consistent marketing can elevate your practice.Neil also breaks down the essentials of building a team and why choosing personality over experience can be a game changer for your firm.
Apr 11, 2024 • 50min
Simplifying Your Email Strategies With ChatGPT
Spending countless hours on email campaigns without seeing the results you desire?This episode is your gateway to mastering email campaigns with ChatGPT.Uncover the distinction between manual and automatic emails, and why the latter could be your strategy's missing piece.Find out actionable insights on crafting compelling email content that resonates with your audience.Learn the secrets to engaging subject lines that boost open rates and discover how integrating ChatGPT can transform your approach to email marketing. Perfect for bookkeeping businesses and solo entrepreneurs aiming to leave a mark in the accounting industry.
Mar 29, 2024 • 46min
Master Prompt Engineering in 6 Levels to Transform Accounting
In an increasingly digitalised world, the ability of accounting firms to leverage cutting-edge technologies like Large Language Models (LLMs) such as ChatGPT determines their competitive edge.Join Mark to unlock the full potential of prompt engineering across six crucial levels, designed specifically for accounting professionals.Discover how to…Elevate your firm's productivity,Enhance client satisfaction,And secure a competitive advantage,All by mastering the art of prompt engineering.
Mar 15, 2024 • 56min
Create a Winning Website with ChatGPT
Looking to enhance your website with ChatGPT?This episode uncovers how you can use ChatGPT alongside other tools or a web designer to elevate your site.Whether you're starting from scratch or refining your current site, discover practical tips on everything from understanding your ideal client profile to optimizing your site's wording for better engagement.Need standout content?Learn about creating compelling copy, differentiating your website, and even improving SEO—all through the power of ChatGPT.Perfect for solo entrepreneurs in any field aiming for a standout online presence.
Mar 1, 2024 • 35min
Future Proof your Accounting Firm with AI
Are you feeling overwhelmed by the rapid advancements in AI? Wonder how these changes might impact you and the future of accounting?Well, you can find clarity and direction here in our latest episode.Discover essential strategies for your accounting firm to navigate these changes, from embracing your firm's strengths to unlocking the power of AI for value creation.Join us as we uncover how to future-proof your practice in the face of AI's relentless evolution, ensuring your firm not only survives but thrives.In this Podcast we will also look back at how far AI has come in 2023 and predict where it will take us in 2024!
