The Value Pricing Podcast
Mark Wickersham
Mark Wickersham - chartered accountant, public speaker and value pricing expert – has spent the last 20 years teaching accountants and bookkeepers about the wonders of value pricing. In this podcast he tackles some of the industry’s most common frustrations such as dealing with price sensitive clients, having the pricing conversation, and being confident when it comes to charging the higher prices that you deserve. Mark is obsessed with value pricing! It is far superior to the fixed pricing or hourly billing methods that most accounting professionals typically use and everyone should be using it. It’s how he built his 7-figure business, and it’s how you are going to do the same. These episodes are recordings of live monthly training sessions in which Mark teaches accountants and bookkeepers like you how to price your services, how to win more clients and how to run a more profitable business.
Episodes
Mentioned books
Oct 21, 2024 • 46min
Transform Your Life and Business
Do you ever feel like you're constantly busy but never really getting ahead? It’s a common struggle, but it doesn’t have to be your reality. Imagine achieving more, feeling energized every day, and having the time to focus on what truly matters in your business and life. Listen to this Podcast where we dive into practical strategies to supercharge your productivity and well-being.This is a must-listen for owners of accounting and bookkeeping firms who want to maximize their productivity, increase their energy, and enjoy a better work-life balance.
Oct 7, 2024 • 52min
Simplify Your Social Media Strategy with AI
Are you struggling to keep up with the demands of creating engaging social media content? Or maybe you’re looking to streamline your strategy to maximize results without sacrificing precious time? If this sounds like you, we’ve got you covered! In this Podcast, join Emily Cross, Head of Marketing at VPA, as she walks you through how to revolutionize your accounting firm’s social media using AI and ChatGPT.
Sep 23, 2024 • 32min
Transform Your Cash Collection: Mastering Business Finances for Accounting Firms and Clients
Are you struggling with cash collection in your accounting firm or with your clients? In the latest podcast episode, we explore how to accelerate cash flow, reduce stress, and transform your business with simple yet powerful strategies. Discover the key to predictable cash flow, why recurring payments are a game-changer, and how asking for money upfront can save you from bad debts. Ready to learn practical steps to secure your cash? Tune in and find out how to fix your cash collection once and for all!
Sep 9, 2024 • 56min
Creating Irresistible Lead Magnets with AI
Ready to create an unbeatable lead magnet? In this episode, we reveal the secrets behind crafting a high-value lead magnet that attracts qualified leads and positions you as an expert in your niche. Discover why quality beats quantity, how to offer something truly valuable, and ways to keep your content evergreen. Whether it's an ebook, checklist, or even a podcast, you'll learn strategies to build a constant flow of leads effortlessly.
Aug 26, 2024 • 41min
AI in Action: Enhancing Value Pricing Strategies
Learn why sticking to a fixed pricing model might be limiting your business growth. Discover the power of offering clients choices and how it can elevate their satisfaction. Dive into the shift from time-based to value-based pricing, emphasizing client perception. Plus, explore how AI tools like ChatGPT can create customized service packages and enhance your marketing. Get ready for practical tips that can transform your pricing strategies and boost your revenue today!
Aug 12, 2024 • 55min
Top Hacks for Copywriting with ChatGPT
Discover the secrets to writing like a pro with our latest podcast episode featuring Emily Cross. Learn the seven golden rules of copywriting that will transform your business communications. From identifying your ideal client to using their language and crafting engaging content, this episode covers it all. Plus, find out how to make ChatGPT your ultimate writing assistant. Ready to attract your ideal clients and boost your business success? Listen now and start writing like a pro today!
Jul 29, 2024 • 54min
The Power of Automation and Systems for Your Business
Do you ever wonder if your business could make money without you lifting a finger? In this episode, Mark Wickersham interviews Michael Palmer, the entrepreneurial mastermind behind Pure Bookkeeping and the Successful Bookkeeper podcast. Learn how to automate your bookkeeping, implement powerful systems, and create a business that thrives without you. Hear Michael's journey from corporate life to helping bookkeepers succeed worldwide. This episode is packed with insights you can't afford to miss.
Jul 15, 2024 • 48min
This One Simple Change Means You'll Hit All Your Business Targets
Are your business targets truly driving success?Listen to the latest episode of Mark’s podcast, where he sits down with the influential Steve Pipe, a renowned figure in transforming accounting firms and setting revolutionary business targets. Discover the secrets to redefining success and how strategic goal-setting can lead to profound improvements in business operations. Gain exclusive insights from a mentor who has shaped careers and businesses with his innovative approaches. Don't miss this engaging conversation packed with actionable advice that could change the way you think about your business targets. Find out how a shift in goal-setting can ignite remarkable growth in your firm!
Jul 4, 2024 • 53min
Differentiate Your Firm by Offering Advisory Services
Adam Lean, an expert in business advisory services, shares insights on setting fees, communicating value, and building trust with clients. Topics include ideal client sizes, understanding client resistance, defining CFO services, aligning with client goals, and transitioning to a business advisor.
Jun 21, 2024 • 53min
Choosing the Best AI for Accounting
Curious about choosing the right AI for your accounting business? Discover the top models in today’s tech landscape, including Gemini, ChatGPT, and Claude.In this podcast, we’ll explore their unique features and how they can transform your accounting operations.Join us as we navigate the complexities of modern accounting technologies, unpacking the pros and cons of each to guide you to the best decision. This is essential for any modern accountant looking to leverage AI effectively.
