Differentiate Your Firm by Offering Advisory Services
Jul 4, 2024
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Adam Lean, an expert in business advisory services, shares insights on setting fees, communicating value, and building trust with clients. Topics include ideal client sizes, understanding client resistance, defining CFO services, aligning with client goals, and transitioning to a business advisor.
Understanding business advisory is vital for transitioning from traditional accounting roles.
Offering productized CFO services with a flat fee of $1,500 to $5,000 per month maximizes scalability.
Emphasize client impact and avoid technical terms when communicating the value of advisory services.
Deep dives
Transitioning to Business Advisor
Transitioning from being an accountant to a business advisor involves understanding the essence of advisory services and determining if it aligns with your career aspirations. The key steps include grasping the concept of advisory services, assessing your interest in aiding business growth, and gaining relevant education and experience through training programs focusing on practical application.
Flat Fee for Robust Advisory Services
For advisory services, a suggested flat fee of $1,500 to $5,000 per month is commonly adopted. By offering a productized CFO advisory service, your time investment per client typically averages about four hours monthly. This approach balances the value of your expertise with scalability, allowing for efficient and effective client engagement.
Client Impact and Liability
The liability associated with advisory services is usually less daunting than that of compliance work. As an advisor, your role is to guide, not execute, shifting responsibility to the client who ultimately decides on actions to take. Your objective is to provide advice that aligns with the client's business success goals.
Framing Services for Clients
When presenting your advisory services to clients, avoid technical terms like 'fractional CFO.' Focus on delivering the end result that matters to clients - a successful and growing business. Emphasize the impact of your services in clear and relatable terms rather than getting caught up in jargon.
Training and Resources
To explore further and delve into value pricing concepts, visit thecfoproject.com where free training sessions are available. These resources can help individuals evaluate the fit for advisory services in their practice, understand the qualifications required, and chart a path towards business advisory success.