How to Master the Up-Sell

Here’s Why Your Customers Aren’t Buying More From You

First of all, you have to actually offer the client more things to buy.

This sounds obvious, but you’d be amazed at how many firms don’t actually do this.

If you have additional services, extras or bonuses that you can add-on to enhance the client’s solution, you should make the client aware of them, and make them readily available at every possible opportunity. 

When a client buys your solution, they enter ‘The Buying Mode’. Whilst in ‘The Buying Mode’ they are much more likely to spend money - this is the perfect time to introduce your up-sells.

A lot of accounting professionals may feel a little uncomfortable being so ‘salesy’. But, it’s actually in the client’s best interest to offer up-sells.

And there is no downside!

The client has already decided to buy from you. The worst that could happen is they say no to your up-sell and continue to buy your main solution.

But if you don’t offer these things, they can’t choose to buy them.

Here’s what you will learn in today’s episode:

✅ The difference between the up-sell and the cross-sell
✅ Why up-selling is low risk, and high profit
✅ How to do the up-sell efficiently
✅ What up-sells you should be offering 
✅ Why you shouldn’t be uncomfortable with the up-sell process 

Having up-sells is a really simple and easy way of increasing your price. Learn how to master the up-sell process and you will really start to maximise your profits.