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The Value Pricing Podcast

How to Price Simple Tasks That Are Often Done For Free

May 13, 2022
33:16

Are there services that you do completely free of charge for your clients?

Do you charge for Mortgage Reference Letters? Do you charge for Dormant Company Accounts? Do you charge for setting a client up on a Cloud Accounting System or other apps?

Then, my questions is - why are you doing them for free?

If the service is valuable to the client, you should charge for it.

Now, I understand that these tasks are often very quick and simple for you to do, and you may feel a little bit guilty getting the client to pay for every tiny little job. But there’s a reason it’s easy for you - you’ve spent years of your life studying how to do these tasks.

And whilst it might only take you an hour to set a client up on a cloud accounting system, how many clients do you do that for? 

How many hours a year are you spending working for free? 

If you have an hourly rate, you can work out exactly how much money you could be making for that time.

One of my students never used to charge for QBO Setup because she felt it was only a small task.

We worked together to change her pricing strategy and she ended up making an extra $10,000 over 2 months from just 5 clients.

That’s the kind of money you’re missing out on.

In today’s episode, you will learn…

✅ How to recognise scope creep
✅ How to price small or one-off projects
✅ How to take your pricing to the next level with Menu Pricing
✅ A script for having the scope creep conversation with clients
✅ The right way to do work for free

Charging your clients for these services won’t upset them, or ruin your relationship if you phrase it in the right way. You are throwing money away by allowing this scope creep to take over. Don’t miss out on profit anymore.

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