

The Complete Agent - The Podcast For Premium Real Estate Agents
Ian Storey, David Warburton and James Kendall
Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall.The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff. With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market.Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner.Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare.Join the UK's most ambitious agents and start becoming a Complete Agent.Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
Episodes
Mentioned books

May 9, 2024 • 1h 17min
18. What the best agents are doing to succeed w/ Simon Gates
Send us a textIn this episode, the hosts are joined by special guest Simon Gates to discuss the power of data in growing an Estate Agency Business. They emphasise creating and working with data, particularly in direct mail campaigns. They highlight the need for consistency across various marketing channels, including direct mail, social media, and networking. The conversation also touches on the value of showing your work and demonstrating your unique strategies and services as an agent. Overall, the episode emphasises the importance of leveraging data and implementing a comprehensive marketing approach to stand out in the real estate industry. The conversation in this part focuses on the challenges and successes of agents in the mid to high-end space. It emphasizes the importance of hard work, consistency, and providing value to clients. Data and statistics are highlighted as a transformative tool in the real estate industry. The conversation also touches on the significance of marketing, content creation, and targeting specific buyer segments. In this conversation, the participants discuss the importance of using data in property valuation and marketing. They emphasize the need to provide clients with objective market data to determine the value of their property and set realistic expectations. They also highlight the power of using data to educate clients and justify pricing decisions. The conversation touches on topics such as pound per square foot valuation, the subjective nature of property value, the impact of structural alterations on valuation, and the role of data in determining market value. The participants also discuss the significance of data in marketing strategies, including the use of stagnant stock reports and the impact of price reductions on property sales. They stress the importance of using data to back up valuations and marketing strategies, and the role of data in building trust with clients. Finally, they briefly discuss the Bank of England base rate and its potential impact on the property market.KeywordsData, direct mail, marketing, consistency, real estate, real estate, agents, challenges, successes, mid to high-end, hard work, consistency, value, data, statistics, marketing, content creation, buyer segments, data, property valuation, market data, pound per square foot, subjective value, structural alterations, marketing strategies, stagnant stock, price reductions, trust, Bank of England base rateTakeawaysCreate and work with data to grow your real estate business.Consistency across marketing channels is key.Show your work and demonstrate unique strategies and services.Leverage data and implement a comprehensive marketing approach. Agents in the mid to high-end space face challenges but can succeed through hard work and consistency.Providing value to clients and going above and beyond can help agents stand out in a competitive market.Data and statistics can elevate an agent's pitch and demonstrate expertise to clients.Marketing, content creation, and targeting specific buyer segments are essential for success in the real estate industry. Using objective market data is crucial in property valuation and marketing.Data helps set realistic expectations and justify pricing decisions.Pound per square foot valuation is an essential factor in determining property value.The subjective nature of property value means it is ultimately determined by what someone is willing to pay.Data can be used to educate clients and build trust.Stagnant stock reports and price reductions can be powerful tools in marketing strategies.The Bank of England base rate may impact the property market.

May 3, 2024 • 1h
17. Origin Stories - Ian Storey
Send us a textIn this week’s episode, Ian Storey discusses the origins of his career in estate agency, sharing his personal journey. Ian had a slightly different journey from James & David having worked in Surveying, Landscaping and Independent agency and even founding two distinct brands in different market sectors, before setting up Storeys which now is consistently averaging over £10,000 in fees.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Apr 25, 2024 • 1h 14min
16. Origin Stories - David Warburton
Send us a textIn this week’s episode, David Warburton discusses the origins of his career in estate agency, sharing his personal journey. Inspired by Sarah Beeny’s 'Property Ladder' in 2001, he initially got involved in property development. After navigating through the recession, he began anew in a corporate agency role before eventually founding two distinct brands in different market sectors, now averaging over £10,000 in fees.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Apr 18, 2024 • 1h 17min
15. Origin Stories - James Kendall
Send us a textIn this week's episode James Kendall talks through where it all started in Agency sharing his own personal struggles and insights into going from working in Corporate Agency to working out of a Bedroom at £999+VAT to being in a position today being able to command £10K Fees. As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on improving your business to consistently secure those higher fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Apr 11, 2024 • 1h 24min
14. Recapping the Mini-Series
Send us a textIn this week's episode, hosts James, Ian, and David recap the mini series picking the best parts out of each episode.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Apr 4, 2024 • 1h 14min
13. How to go from £999+VAT to £10K - Mini Series - The completion process and after-sales 'keep in touch' policies.
Send us a textIn this week's episode, hosts James, Ian, and David share insights into the role of a 2% agent during the completion of a house sale. They discuss the process leading up to completion day, including the handover of keys, client gifts, and their ongoing 'keep in touch' policy. Additionally, they answer questions that have been submitted.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Mar 28, 2024 • 1h 5min
12. How to go from £999+VAT to £10K - Mini Series - Progressing Sales like a 2% agent
Send us a textIn this week's episode, hosts James, Ian & David are joined by Ian's wonderful progressor Michelle Smith, who shares her insights into what a 2% agent progresses a sale like from a first person perspective.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Mar 21, 2024 • 1h 3min
11. How to go from £999+VAT to £10K - Mini Series - Viewing & Negotiating like a 2% agent
Send us a textIn this weeks episode hosts James, Ian & David discuss their various different methods on how they conduct viewings and negotiate on their homes in their respective businesses.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Mar 15, 2024 • 1h 1min
10.How to go from £999+VAT to £10K - Mini Series - looking after your clients like a 2% agent
Send us a textIn this episode of the complete agent it takes a northern twist as host James is struck down by illness this week. Both David and Ian discuss how they look after their clients and keep them engaged whilst selling their homes, with great tips to serve your clients better and how to have conversations around pricing and why it isn’t you against them, it’s you both against the market. As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/

Mar 7, 2024 • 1h 5min
9. How to go from £999+VAT to £10K - Mini Series - Launch/Pre Launch and Going to Market
Send us a textIn this episode of the Complete Agent podcast, hosts James Kendall, David Warburton, and Ian Storey discuss the steps they take in launching a property including pre-launch.As always, the conversation moves into more interesting topics and anecdotes, and the episode is packed with value on how to improve your business to consistently secure those 2% fees at the higher end of the market.For more information on joining The Complete Agent, head over to www.thecompleteagent.co.uk.Join their Facebook group here:https://www.facebook.com/groups/911153513904767/


