18. What the best agents are doing to succeed w/ Simon Gates

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In this episode, the hosts are joined by special guest Simon Gates to discuss the power of data in growing an Estate Agency Business. 

They emphasise creating and working with data, particularly in direct mail campaigns. They highlight the need for consistency across various marketing channels, including direct mail, social media, and networking. The conversation also touches on the value of showing your work and demonstrating your unique strategies and services as an agent.

 Overall, the episode emphasises the importance of leveraging data and implementing a comprehensive marketing approach to stand out in the real estate industry. The conversation in this part focuses on the challenges and successes of agents in the mid to high-end space. It emphasizes the importance of hard work, consistency, and providing value to clients. 

Data and statistics are highlighted as a transformative tool in the real estate industry. The conversation also touches on the significance of marketing, content creation, and targeting specific buyer segments. In this conversation, the participants discuss the importance of using data in property valuation and marketing. They emphasize the need to provide clients with objective market data to determine the value of their property and set realistic expectations. 

They also highlight the power of using data to educate clients and justify pricing decisions. The conversation touches on topics such as pound per square foot valuation, the subjective nature of property value, the impact of structural alterations on valuation, and the role of data in determining market value. The participants also discuss the significance of data in marketing strategies, including the use of stagnant stock reports and the impact of price reductions on property sales. They stress the importance of using data to back up valuations and marketing strategies, and the role of data in building trust with clients. Finally, they briefly discuss the Bank of England base rate and its potential impact on the property market.

Keywords

Data, direct mail, marketing, consistency, real estate, real estate, agents, challenges, successes, mid to high-end, hard work, consistency, value, data, statistics, marketing, content creation, buyer segments, data, property valuation, market data, pound per square foot, subjective value, structural alterations, marketing strategies, stagnant stock, price reductions, trust, Bank of England base rate

Takeaways

• Create and work with data to grow your real estate business.
• Consistency across marketing channels is key.
• Show your work and demonstrate unique strategies and services.
• Leverage data and implement a comprehensive marketing approach. Agents in the mid to high-end space face challenges but can succeed through hard work and consistency.
• Providing value to clients and going above and beyond can help agents stand out in a competitive market.
• Data and statistics can elevate an agent's pitch and demonstrate expertise to clients.
• Marketing, content creation, and targeting specific buyer segments are essential for success in the real estate industry. Using objective market data is crucial in property valuation and marketing.
• Data helps set realistic expectations and justify pricing decisions.
• Pound per square foot valuation is an essential factor in determining property value.
• The subjective nature of property value means it is ultimately determined by what someone is willing to pay.
• Data can be used to educate clients and build trust.
• Stagnant stock reports and price reductions can be powerful tools in marketing strategies.
• The Bank of England base rate may impact the property market.