

The Complete Agent - The Podcast For Premium Real Estate Agents
Ian Storey, David Warburton and James Kendall
Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall.The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff. With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market.Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner.Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare.Join the UK's most ambitious agents and start becoming a Complete Agent.Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
Episodes
Mentioned books

Sep 26, 2025 • 55min
86. The 3 Moves Every Agent Must Make in the Next 90 Days
Send us a textIn this high-energy episode of The Complete Agent Podcast, Dave Warburton, James Kendall, and Ian Storey are back together to talk shop — covering everything from off-market sales and overvaluations to buyer sourcing, direct mail wins, and advanced use of ChatGPT for valuations.They share what’s working right now in the mid-to-high-end market, the real conversations happening with sellers, and how to navigate fall-throughs and pricing pressures.There’s also a behind-the-scenes recap of the latest TCA Mastermind — including standout talks on security for high-net-worth clients and mindset for agents. If you're feeling the squeeze of the market, this episode will give you real, actionable tactics to boost your momentum over the next 90 days.

Sep 22, 2025 • 39min
85. We Fixed Our Morning Meetings - Here’s What Changed
Send us a textIn this episode of The Complete Agent Podcast, James Kendall and Ian Storey reflect on current sales performance, team accountability, and the power of professional communication in a changing market.They explore why taking time off can boost productivity, how structured morning meetings improve results, and the importance of giving clients honest pricing advice, even when it’s not what they want to hear.With insights into networking, team culture, and client engagement, this episode is packed with actionable strategies for agents who want to lead with integrity, drive sales, and build stronger relationships in today’s market.

Sep 11, 2025 • 29min
84. How We’re Preparing for the Next Wave of the Market
Send us a textIn this episode of The Complete Agent Podcast, hosts Dave Warburton and James Kendall dive into the realities of operating in the high-value property market. From recent experiences in sales to shifting client sentiment, they explore what’s working, what’s changed, and how agents can adapt for success.The conversation covers effective pricing, clear communication, and how business structure impacts delivery — especially when selling premium homes. They also touch on marketing strategies and forward planning, offering actionable advice for agents preparing for the months ahead.Whether you’re working in the mid-to-high-end market or aspiring to break into it, this episode delivers honest insights and smart strategy.

Sep 6, 2025 • 31min
83. What Budget Announcements Could Mean for Your Pipeline
Send us a textIn this episode of The Complete Agent Podcast, hosts Dave Warburton and Ian Storey reflect on their recent weeks in agency, sharing real-time insights into valuations, market trends, and the art of honest client communication.They dive into how agents should be preparing for a shifting landscape — from pricing challenges and upcoming budget announcements to what it really takes to engage clients effectively ahead of the next busy season.If you’re ready to sharpen your messaging, adapt your strategy, and set your listings up for success, this episode is packed with straight-talking advice and practical takeaways.

Aug 28, 2025 • 1h 12min
82. Getting Personal with Matt Giggs: The Conversation Every Agent Needs to Hear
Send us a textIn this powerful episode of The Complete Agent Podcast, hosts Dave Warburton and James Kendall are joined by industry coach and thought leader Matt Giggs for an inspiring conversation on the mindset and strategies needed to thrive in modern estate agency.From the importance of personal development and mental preparation to the role of AI, personal branding, and coaching, this episode explores what it truly takes to future-proof your business.They discuss why understanding your numbers matters, how to stay present in both business and life, and why human connection will always be at the heart of real estate, regardless of how much technology evolves.

5 snips
Aug 22, 2025 • 1h 4min
81. Recruitment, Resilience, and Real Talk About Today’s Market
Send us a textIn this episode of The Complete Agent Podcast, the hosts unpack the realities of operating in today’s estate agency market. From pricing strategies and market insights to team structure, recruitment, and the potential impact of capital gains tax changes, this episode offers a full-spectrum view of the challenges and opportunities agents are facing right now.They share how a proactive mindset, smart business operations, and strong team dynamics can make all the difference, especially in a market that demands adaptability.Whether you're scaling your agency or navigating uncertain conditions, this episode is packed with practical advice and forward-thinking strategies.

Aug 15, 2025 • 25min
80. Short & Sweet - How to be worth 2% and How to add £50K to your business without spending a penny.
Send us a textIn this episode of The Complete Agent Podcast, James Kendall and Ian Storey explore what it takes to thrive in today’s property market.From engaging buyers more effectively to valuing homes with precision, they discuss how proactive strategies, data-driven decision-making, and consistent marketing are helping agents succeed — even in a shifting landscape.The conversation also highlights the power of collaboration, agent community, and real-life success stories that prove what’s possible when you take action.

4 snips
Aug 7, 2025 • 54min
79. Valuations, Buyer Psychology & The Sales Shift You Can’t Ignore
In this insightful conversation, returning guest Simon Gates, a property market expert, shares his wealth of knowledge with hosts James Kendall and Ian Storey. They delve into the impact of rising interest rates on buyer behavior and discuss innovative strategies for property valuations. The trio emphasizes the importance of strong client relationships and understanding buyer psychology. With practical advice on negotiation tactics and proactive marketing strategies, this discussion offers valuable insights for anyone navigating the current real estate landscape.

Aug 1, 2025 • 54min
78. The Complete Agent X Opening The Gates to More Listings Special Episode
Send us a textIn this episode of The Complete Agent Podcast, Simon Gates joins Dave Warburton, Ian Storey, and James Kendall to break down what’s really happening in the property market right now and how smart agents are adapting.From managing buyer expectations to using silence as a powerful negotiation tool, this episode covers the strategies agents need to succeed in a more cautious and competitive market. The team discusses how continuous prospecting, pricing accuracy, and data-driven conversations build trust and drive results.If you want to stay sharp, win more instructions, and improve your communication with buyers and sellers, this one’s packed with insight.🔑 Key TakeawaysAlways be prospecting — even when things are going wellUse urgency and scarcity to drive buyer decisionsPricing correctly is non-negotiable in today’s marketMarket data can strengthen your authority and help manage client expectationsSilence can be a powerful tool during negotiationsClear, confident communication leads to stronger client relationshipsOngoing learning is essential for long-term success💬 Top Sound Bites"Creating urgency and scarcity can drive buyer action.""The power of silence can be a strong negotiation tool.""Utilizing market data helps in client conversations."⏱️ Episode Chapters00:00 – Introduction and Guest Intros 01:09 – Weekly Updates & Market Insights 06:55 – Simon Gates’ Market Reflections 12:50 – Managing Buyer Expectations 20:04 – Pricing & Presentation Strategies 28:03 – Navigating Current Market Conditions 33:55 – Using Silence in Negotiations 40:33 – Leveraging Data in Client Conversations 50:41 – Final Thoughts & Future-Focused Advice

Jul 26, 2025 • 48min
77. No Price Drop. Just Staging. Sold for 110% of Asking Ft. Elaine Penhaul.
Send us a textIn this episode of The Complete Agent Podcast, Ian Storey and James Kendall sit down with Elaine Penhaul, founder of Lemon and Lime Interiors, to explore the powerful role home staging plays in today’s property market.From her unexpected leap from mathematician to interior design expert, Elaine shares how necessity became passion — and how her award-winning staging transforms luxury homes into irresistible listings.Discover why presentation matters more than ever, how staging can dramatically influence asking prices, and what agents and homeowners alike can do to prepare homes for maximum impact.⸻🔑 Key Highlights:•Elaine’s journey from numbers to interiors — and how it changed her career•Why staged homes are 5x more likely to achieve the asking price•Practical tips for agents and homeowners on preparing properties for sale•The critical role of marketing, presentation, and first impressions in the premium property space⸻👤 Guest Info:Elaine PenhaulFounder, Lemon and Lime Interiors•🌐 Website•🔗 LinkedIn: Elaine Penhaul•📸 Instagram: @lemonandlimeinteriors⸻Don’t miss this insight-packed conversation with one of the UK’s leading staging experts.Subscribe now for more expert advice on selling, styling, and succeeding in estate agency.