

The Complete Agent Podcast
Ian Storey, David Warburton and James Kendall
Join estate agency experts Ian Storey, James Kendall, and David Warburton on "The Complete Agent Podcast." With 60+ years of combined experience, they share their blueprint for success in estate agency. From effective direct mail campaigns to social media strategies, this podcast is a treasure trove for aspiring agents. Transform your agency with insider tips and join a community of ambitious agents. Elevate your career with The Complete Agent!Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
Episodes
Mentioned books

Sep 6, 2025 • 31min
83. What Budget Announcements Could Mean for Your Pipeline
Send us a textIn this episode of The Complete Agent Podcast, hosts Dave Warburton and Ian Storey reflect on their recent weeks in agency, sharing real-time insights into valuations, market trends, and the art of honest client communication.They dive into how agents should be preparing for a shifting landscape — from pricing challenges and upcoming budget announcements to what it really takes to engage clients effectively ahead of the next busy season.If you’re ready to sharpen your messaging, adapt your strategy, and set your listings up for success, this episode is packed with straight-talking advice and practical takeaways.

Aug 28, 2025 • 1h 12min
82. Getting Personal with Matt Giggs: The Conversation Every Agent Needs to Hear
Send us a textIn this powerful episode of The Complete Agent Podcast, hosts Dave Warburton and James Kendall are joined by industry coach and thought leader Matt Giggs for an inspiring conversation on the mindset and strategies needed to thrive in modern estate agency.From the importance of personal development and mental preparation to the role of AI, personal branding, and coaching, this episode explores what it truly takes to future-proof your business.They discuss why understanding your numbers matters, how to stay present in both business and life, and why human connection will always be at the heart of real estate, regardless of how much technology evolves.

5 snips
Aug 22, 2025 • 1h 4min
81. Recruitment, Resilience, and Real Talk About Today’s Market
Send us a textIn this episode of The Complete Agent Podcast, the hosts unpack the realities of operating in today’s estate agency market. From pricing strategies and market insights to team structure, recruitment, and the potential impact of capital gains tax changes, this episode offers a full-spectrum view of the challenges and opportunities agents are facing right now.They share how a proactive mindset, smart business operations, and strong team dynamics can make all the difference, especially in a market that demands adaptability.Whether you're scaling your agency or navigating uncertain conditions, this episode is packed with practical advice and forward-thinking strategies.

Aug 15, 2025 • 25min
80. Short & Sweet - How to be worth 2% and How to add £50K to your business without spending a penny.
Send us a textIn this episode of The Complete Agent Podcast, James Kendall and Ian Storey explore what it takes to thrive in today’s property market.From engaging buyers more effectively to valuing homes with precision, they discuss how proactive strategies, data-driven decision-making, and consistent marketing are helping agents succeed — even in a shifting landscape.The conversation also highlights the power of collaboration, agent community, and real-life success stories that prove what’s possible when you take action.

4 snips
Aug 7, 2025 • 54min
79. Valuations, Buyer Psychology & The Sales Shift You Can’t Ignore
In this insightful conversation, returning guest Simon Gates, a property market expert, shares his wealth of knowledge with hosts James Kendall and Ian Storey. They delve into the impact of rising interest rates on buyer behavior and discuss innovative strategies for property valuations. The trio emphasizes the importance of strong client relationships and understanding buyer psychology. With practical advice on negotiation tactics and proactive marketing strategies, this discussion offers valuable insights for anyone navigating the current real estate landscape.

Aug 1, 2025 • 54min
78. The Complete Agent X Opening The Gates to More Listings Special Episode
Send us a textIn this episode of The Complete Agent Podcast, Simon Gates joins Dave Warburton, Ian Storey, and James Kendall to break down what’s really happening in the property market right now and how smart agents are adapting.From managing buyer expectations to using silence as a powerful negotiation tool, this episode covers the strategies agents need to succeed in a more cautious and competitive market. The team discusses how continuous prospecting, pricing accuracy, and data-driven conversations build trust and drive results.If you want to stay sharp, win more instructions, and improve your communication with buyers and sellers, this one’s packed with insight.🔑 Key TakeawaysAlways be prospecting — even when things are going wellUse urgency and scarcity to drive buyer decisionsPricing correctly is non-negotiable in today’s marketMarket data can strengthen your authority and help manage client expectationsSilence can be a powerful tool during negotiationsClear, confident communication leads to stronger client relationshipsOngoing learning is essential for long-term success💬 Top Sound Bites"Creating urgency and scarcity can drive buyer action.""The power of silence can be a strong negotiation tool.""Utilizing market data helps in client conversations."⏱️ Episode Chapters00:00 – Introduction and Guest Intros 01:09 – Weekly Updates & Market Insights 06:55 – Simon Gates’ Market Reflections 12:50 – Managing Buyer Expectations 20:04 – Pricing & Presentation Strategies 28:03 – Navigating Current Market Conditions 33:55 – Using Silence in Negotiations 40:33 – Leveraging Data in Client Conversations 50:41 – Final Thoughts & Future-Focused Advice

Jul 26, 2025 • 48min
77. No Price Drop. Just Staging. Sold for 110% of Asking Ft. Elaine Penhaul.
Send us a textIn this episode of The Complete Agent Podcast, Ian Storey and James Kendall sit down with Elaine Penhaul, founder of Lemon and Lime Interiors, to explore the powerful role home staging plays in today’s property market.From her unexpected leap from mathematician to interior design expert, Elaine shares how necessity became passion — and how her award-winning staging transforms luxury homes into irresistible listings.Discover why presentation matters more than ever, how staging can dramatically influence asking prices, and what agents and homeowners alike can do to prepare homes for maximum impact.⸻🔑 Key Highlights:•Elaine’s journey from numbers to interiors — and how it changed her career•Why staged homes are 5x more likely to achieve the asking price•Practical tips for agents and homeowners on preparing properties for sale•The critical role of marketing, presentation, and first impressions in the premium property space⸻👤 Guest Info:Elaine PenhaulFounder, Lemon and Lime Interiors•🌐 Website•🔗 LinkedIn: Elaine Penhaul•📸 Instagram: @lemonandlimeinteriors⸻Don’t miss this insight-packed conversation with one of the UK’s leading staging experts.Subscribe now for more expert advice on selling, styling, and succeeding in estate agency.

Jul 14, 2025 • 50min
76. The One Thing That Will Save Your Pipeline This Quarter
Send us a textCheck out the new Complete Agent Website - www.thecompleteagent.co.ukIn this episode of The Complete Agent Podcast, hosts Dave Warburton, Ian Storey, and James Kendall share timely market insights and practical strategies for navigating today's estate agency landscape.The discussion covers everything from team communication to client relationships, with a sharp focus on pricing strategies, sales performance, and using data analysis to drive decision-making. They dive into how agents can adapt to changing property trends, overcome valuation challenges, and confidently manage client expectations.Whether you're facing slowdowns in buyer demand or navigating tough pricing conversations, this episode will equip you with the tools to stay ahead in a competitive market.Join our private Facebook group - https://www.facebook.com/groups/911153513904767/🔑 Key TakeawaysSet up a dedicated WhatsApp group to streamline holiday team comms.Keep a strong pipeline of property listings to stay market-ready.Accurate pricing is essential to sales success — avoid overvaluations.Don't fear difficult pricing conversations; they build trust when handled well.Use market data to guide strategy and explain trends to clients.Social media can boost visibility with pre-launch marketing.Understand market cycles to future-proof your business.Solid client relationships lead to long-term success and repeat instructions.🔥 Top Sound Bites“If they’re priced correctly, they will sell.”“It’s a big trust exercise, isn’t it?”“We’ve got some houses in Cheshire to sell.”⏱️ Chapters00:00 – Introduction & Team Updates 05:07 – Market Insights & Sales Performance 11:34 – Pricing Challenges & Valuation Realities 20:57 – Navigating Client Conversations 26:42 – Shifting Market Conditions 30:31 – Buyer Affordability & Dynamics 32:09 – Pricing Strategy & Communication 35:56 – Viewings & Buyer Motivation 40:22 – Using Data to Drive Conversations 43:43 – Relationships, Pipelines & Looking Ahead

Jul 7, 2025 • 4min
**GOLD MOMENTS** What your Estate Agency Business is Worth. Ft. Lucy Noonan
Send us a textA 4 minute snippet from Lucy Noonan on what your business is really worth!

Jul 3, 2025 • 1h 2min
75. How Much Could You Sell Your Agency For? Ft. Special Guest Lucy Noonan
Send us a textCheck out the new Complete Agent Website - www.thecompleteagent.co.ukIn this episode of The Complete Agent Podcast, host James Kendall and the team are joined by Lucy Noonan, founder of Atomic Consultancy, for an honest and insightful conversation on the real estate industry behind the scenes.Lucy shares her journey from sales negotiator to M&A expert, revealing what makes a business valuable — and what holds it back. The discussion covers the growing importance of lettings, the realities of building (and selling) a business, and why branding and financial control matter more than ever.With candid takes on recruitment, exit planning, and market trends, this episode is a must-listen for any agent thinking long-term about their future in estate agency. Join our private Facebook group - https://www.facebook.com/groups/911153513904767/