

The Complete Agent - The Podcast For Premium Real Estate Agents
Ian Storey, David Warburton and James Kendall
Hosted by top-performing estate agents David Warburton, Ian Storey and James Kendall.The Complete Agent Podcast is your weekly inside track on building a smarter, more profitable estate agency.... without the fluff. With over 60 years of combined experience, your hosts bring real-world strategies, proven marketing tactics, and honest conversations from the front lines of the UK property market.Each episode delivers practical insights on winning premium listings, commanding five-figure fees, navigating market shifts, and building a brand that attracts the right clients. Whether you're an independent agent, self-employed, or scaling your own agency, this is the podcast you’ll wish you found sooner.Direct mail, social media, mindset, market insight, and the systems we actually use - all laid bare.Join the UK's most ambitious agents and start becoming a Complete Agent.Join the Private Facebook Group here! - https://www.facebook.com/groups/911153513904767/
Episodes
Mentioned books

Nov 27, 2025 • 43min
95. The Budget Bombshell That Wasn’t… And What Agents Must Do Now
Send us a textJoin our private Facebook group - https://www.facebook.com/groups/911153513904767/This week on The Complete Agent Podcast, James Kendall, Ian Storey and David Warburton return with a frank and practical breakdown of the latest movements in the UK property market. From fall-through frustrations to budget-day anticlimaxes, the trio pull apart what’s actually happening on the ground and how estate agents can use this period to strengthen relationships, sharpen marketing strategies and stay ahead of buyer sentiment.Ian opens the episode with a raw update on sales that have recently fallen through. Rather than dressing it up, he talks honestly about managing the emotional and financial impact of pipeline turbulence. The hosts reflect on how common this pattern has become for agents across the country, reinforcing the value of community and peer support when the weeks feel heavy.The discussion moves into the recent budget announcement, which, despite the build-up, delivered very little for the mainstream housing market. The only headline measure, the forthcoming mansion tax, is dissected for its true-to-life impact, which appears limited to a small slice of high-value homes from 2028 onward. The hosts explore what this means for messaging, client communication and how to address incoming questions from sellers and buyers.Social media strategy becomes a central theme, with the team championing transparent, steady content during uncertain times. They emphasise that authenticity consistently outperforms polished perfection, especially when clients are already jittery about the budget, mortgages and market timing. Marketing properties correctly, positioning them with confidence and grounding conversations in data are framed as essential habits for agents who want to remain trusted advisers.The episode circles back to client relationships. With buyers and sellers absorbing conflicting narratives from the news, the team encourage agents to double down on communication, check in with clients post-budget, and use this moment to reinforce clarity rather than speculation. Community engagement also comes to the fore, from local events to visibility on social channels, as a way to remain the go-to expert in your patch.As the year edges toward its final stretch, James, Ian and David underline a clear message: the agents who prepare now, remain proactive and keep talking to their clients will enter 2026 in a stronger position. The market may not feel thrilling, but those who stay visible, supportive and strategic will reap the rewards as momentum shifts.

Nov 21, 2025 • 54min
94. The One Episode Every Estate Agent MUST Hear Before Planning 2026.
Send us a textJoin our private Facebook group - https://www.facebook.com/groups/911153513904767/This week on The Complete Agent Podcast, James Kendall is joined by co-hosts Ian Storey and David Warburton for a deep dive into the realities of building a high-performing estate agency in an ever-changing market. They’re joined by a familiar face to the Complete Agent community: Michelle, whose background in estate agency, sales progression and business coaching has shaped the growth of the project from day one.The conversation opens with Michelle’s career journey and the lessons she has carried from frontline agency work through to coaching roles where she has helped agents refine decision-making, strengthen processes and develop strategic focus. Her experience bridges the day-to-day operational pressures of modern estate agency with the bigger picture thinking required to build a resilient, profitable business.Across the episode, the team explore how buyer behaviour, market cycles and shifting levels of confidence continue to influence what agents need to prioritise. Weekly market insights, data interpretation and clear communication are positioned as essential tools rather than optional extras. Michelle unpacks how strong sales progression processes can transform pipeline speed, fall-through rates and client experience, creating a meaningful uplift in revenue without adding more leads to the top of the funnel.A recurring theme throughout the discussion is the importance of setting clear, realistic goals and tracking the right performance metrics. Whether it’s cost of acquisition, lead generation efficiency, or the value of first contact, the team argue that the agents who win in 2025 will be the ones who treat their businesses like businesses, not weeks of firefighting stitched together.Personal development is given equal weight. The hosts reflect on how agency owners often focus on growth targets and operational output, yet neglect mindset, work-life balance and the ability to stay consistently focused when the market feels uncertain. Michelle shares the benefits of community support within the Complete Agent mastermind, where accountability, problem-solving and shared experience accelerate growth far faster than working in isolation.With the next mastermind event on the horizon, the episode closes on a simple message: progress comes from action. Understanding your numbers, measuring growth, improving communication, and implementing small but meaningful changes can redefine the trajectory of an estate agency within a single quarter.If you’re a premium estate agent, business owner or someone aiming to reach the upper quartile of your local market, this episode offers a grounded, practical look at what truly moves the needle. From sales progression clarity to mindset resilience, it’s packed with the strategies high-performing agents are using to push ahead in a competitive landscape.

Nov 16, 2025 • 52min
93. Stop Blaming the Market, Start Doing This Instead.
Send us a textIn this episode of the Complete Agent Podcast, Dave Warburton, Ian Storey and James Kendall share a wide-ranging, honest discussion about what’s working – and what isn’t – in the current market. From pricing challenges and fickle buyers to the power of confidence and consistency in winning high-end business, this episode dives deep into the realities estate agents are facing right now. The team reflect on their own wins and lessons, exploring the importance of brand positioning, the art of deal-making, and why now is the time to look in the mirror and ask: how do you really look to your ideal clients?

Nov 8, 2025 • 40min
92. Why “More Listings” Might Be Killing Your Business
Send us a textIn this episode of the Complete Agent Podcast, the hosts explore the current state of the property market and why prioritising quality over quantity is crucial for estate agents right now. They share timely insights into pricing strategies, lead generation techniques, and how strong branding can attract motivated buyers and sellers. The team also previews their upcoming December Mastermind event, where agents will gain tools to build momentum heading into 2026.

Oct 30, 2025 • 1h 6min
91. The Real Reason You’re Losing Instructions and It’s Not Your Fee. Ft. Rory Black
Send us a textIn this episode of the Complete Agent Podcast, hosts Dave Warburton, Ian Storey, and James Kendall explore the current real estate landscape, focusing on pricing challenges, shifting buyer expectations, and the increasing importance of data-led decision-making. Joined by special guest Rory Black from Dataloft(PriceHubble), the conversation delves into how agents can use market intelligence to deliver accurate property valuations and enhance their credibility with clients. They cover everything from the rental market and overpricing pitfalls to building long-term relationships through trust, data, and communication.

Oct 24, 2025 • 1h 12min
90. Rightmove Changed the Game in 2000. AI Will Do It Again in 2025 w/ Special Guest Giles Ellwood
Send us a textGet 6 Months FREE Courtesy of TCA - http://ai.homesearch.co.uk/partner/11514In this episode of The Complete Agent Podcast, host Dave Warburton is joined by co-hosts James Kendall and Ian Storey along with special guest Giles Ellwood, CEO of HomeSearch.Together they explore how AI and data are reshaping the property industry — from how buyers search for homes to how agents can generate more instructions. Giles shares the story behind Halo, HomeSearch’s latest tool ,aiming to double the number of property transactions by connecting agents and consumers directly.They also cover the evolving mindset of sellers, the growing importance of real-time data, and why embracing technology is now essential for estate agents who want to stay ahead in a competitive market.Top Takeaways40% of US home searches now start with AI — the UK is not far behindHalo aims to double transaction volume through better buyer-agent connectionReal-time data is critical for accurate listings and informed conversationsAgents must shift from resisting tech to leveraging it to win instructionsAI tools now understand buyers better than buyers understand themselvesProperty marketing must move beyond portals — or risk irrelevanceBeing an early adopter of tech = market advantage

Oct 16, 2025 • 52min
89. Agents: Stop Waiting for the Market to Save You
Send us a textIn this episode of The Complete Agent Podcast, hosts James Kendall, Ian Storey, and David Warburton dive into the realities of today’s property market — where hustle, adaptability, and sharper sales strategies are the keys to success.They explore how AI is changing property marketing, why setting the right expectations with clients is more crucial than ever, and how agents can stay proactive with lead generation, direct mail, and community-based branding.With actionable takeaways, buyer behaviour insights, and real talk on how to stay profitable in a slower market, this episode is packed with value for any agent who wants to stay ahead of the curve.

Oct 9, 2025 • 32min
88. Are You Missing This Simple But Powerful Marketing Tactic?
Send us a textIn this episode of The Complete Agent Podcast, hosts Dave Warburton and Ian Storey break down their latest wins in the estate agency market, from standout sales results to smart marketing plays that are cutting through the noise.They dive into shifting market trends, the real impact of stamp duty on transaction speed, and why maintaining strong vendor relationships is more important than ever. With the next Complete Agent Mastermind event on the horizon, they also share how collaboration, consistency and the right mindset are helping agents thrive — even in a changing market.Packed with practical tips and behind-the-scenes insight, this episode is a must-listen for agents who want to stay sharp, relevant, and ready to grow.

Oct 2, 2025 • 49min
87. Tax Talk, Timing and Tough Conversations.
Send us a textIn this episode of The Complete Agent Podcast, hosts Dave Warburton, James Kendall, and Ian Storey share timely insights into the current state of the UK estate agency market.They explore the real impact of pricing strategy, the psychology of today’s buyers, and how agents can adapt to a shifting landscape. With the upcoming budget announcement looming, the team discusses how potential tax changes and market trends may influence property sales — especially in the premium sector.You’ll hear why now, more than ever, trusted agents need to lead the conversation with clarity, confidence, and data. Plus, the episode wraps up with forward-looking advice on planning ahead and staying proactive.

Sep 26, 2025 • 55min
86. The 3 Moves Every Agent Must Make in the Next 90 Days
Send us a textIn this high-energy episode of The Complete Agent Podcast, Dave Warburton, James Kendall, and Ian Storey are back together to talk shop — covering everything from off-market sales and overvaluations to buyer sourcing, direct mail wins, and advanced use of ChatGPT for valuations.They share what’s working right now in the mid-to-high-end market, the real conversations happening with sellers, and how to navigate fall-throughs and pricing pressures.There’s also a behind-the-scenes recap of the latest TCA Mastermind — including standout talks on security for high-net-worth clients and mindset for agents. If you're feeling the squeeze of the market, this episode will give you real, actionable tactics to boost your momentum over the next 90 days.


