97. Live From Ian’s House: The Market Reality Check, This Year’s Challenges and What Comes Next

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his week on The Complete Agent Podcast, we recorded in person live from Ian Storey’s house for a proper, unfiltered market chat. No studio polish, no scripted segments, just three agents comparing notes on what this year has really felt like on the ground and what we believe is coming next.

James Kendall, Ian Storey and David Warburton talk candidly about the challenges we have all had to navigate. Sellers still anchored to pricing from a different market, buyers more cautious and more selective, and the constant tension between keeping instructions moving and protecting your fee and brand position. We get into where deals have been falling down, what has helped keep momentum, and what we have changed in our own businesses to stay proactive when the market is not doing you any favours.

We also look ahead to next year. What will matter most for agents who want to grow, especially in the mid to upper end of the market. How to keep your pipeline strong, how to communicate with clients when sentiment is fragile, and why the agents who win are the ones who focus on the basics and execute consistently. There is plenty of practical takeaways, but it is also a reminder that you are not the only one dealing with the madness. This is the job, and we can get better at it together.

If you have had a challenging year, or you are determined to enter next year with more clarity and control, this episode will feel like a conversation you needed to hear.

Key topics covered

This year’s market challenges and what they have looked like in real time

Seller expectations, buyer behaviour and how to handle the gap

How we have stayed consistent with communication and pricing strategy

What we think will matter most next year for growth and stability

Practical mindset shifts for agents who want to perform at a higher level