25. Marketing Fees & World Class Video.

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In this discussion, the hosts reflect on their experiences with property fall-throughs, underscoring the importance of a positive mindset and strong support networks. They also highlight recent successes and the strategies employed to secure instructions and attract buyers. The conversation emphasises the value of consistency in marketing efforts and the impactful role of video in showcasing properties. The hosts stress the necessity of promptly communicating with clients following a fall-through to provide reassurance and maintain trust.

Two primary themes emerge: upfront marketing fees and the critical importance of video in estate agency marketing. The hosts discuss the effectiveness of engaging property videos, noting the importance of capturing the audience's attention within the first few seconds, highlighting the property's best features, and tailoring the presentation to the target market. They also recommend incorporating the local area into the video and producing separate area guides.

Sharing their own successes with video marketing and direct mail, the hosts encourage listeners to join their membership group to benefit from their expertise and support. The conversation concludes with a discussion on the necessity of investing in marketing and charging appropriate fees to deliver the best service to clients.

Key Takeaways

1. Maintaining a Positive Mindset and Support Network: Crucial in dealing with fall-throughs and challenges in the estate agency industry.
2. Consistency in Marketing Efforts: Regular and consistent marketing, including the use of video, can help attract buyers and win instructions.
3. Importance of Video Marketing: Video is a powerful tool for showcasing properties and building your brand, allowing you to highlight the best features and target the right audience.
4. Immediate Client Communication: Prompt communication with clients after a fall-through provides reassurance and helps discuss next steps.
5. Charging Upfront Marketing Fees: This strategy can help weed out time-wasting clients and improve cash flow, ensuring resources are allocated to serious buyers and sellers.

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