20. Targeting On Market Homes, What to say and send and a General Election on 4th July!

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Summary
In this episode, James, Ian, and David discuss their recent experiences in the estate agency market. 

Ian shares that they had a great week with multiple offers on properties and successful sales above the asking price. They also launched five new properties and had successful valuations. David talks about his busy week with many valuations and upcoming listings. He also mentions his appearance on Good Morning Britain to discuss the property market. 

David shares the success of their not-on-the-market letters, emphasising the importance of consistent and professional direct mail marketing. In this conversation, James, David Warburton, and Ian Storey discuss various strategies for attracting on-the-market properties and standing out as an agent. They emphasise the importance of effective marketing, including personalized letters and postcards, as well as engaging with local groups on social media. They also discuss the potential impact of the upcoming general election on the property market and offer insights on how to navigate the changing landscape.

Keywords

real estate market, offers, sales, valuations, not on the market letters, direct mail marketing, on-the-market properties, effective marketing, personalized letters, postcards, engaging with local groups, social media, general election, property market

Takeaways

• Multiple offers and successful sales above asking price
• Successful valuations and new property launches
• Importance of consistent and professional direct mail marketing
• Results from not on the market letters: 46 valuations, 11 instructions, potential fees of £182,000 Effective marketing, including personalized letters and postcards, can help attract on-the-market properties.
• Engaging with local groups on social media can help establish yourself as an authority in the market.
• The upcoming general election may impact the property market, and it's important to offer context and insights to clients.
• Providing statistical data and offering an opinion can help clients make informed decisions.
• Focus on delivering value and educating clients rather than just promoting yourself.
• Consider the potential impact of interest rate changes and market trends on buyers and tenants.

Titles

• Maximising Results: Launching New Properties and Successful Valuations
• Effective Direct Mail Marketing: The Power of Not on the Market Letters Delivering Value and Educating Clients: A Key to Success
• The Impact of the General Election on the Property Market