Startups in Stilettos

Entreprenista Network
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Nov 22, 2022 • 34min

How to Thrive During and After Divorce with T.H. Irwin of Ex Experts

While each going through divorces at the same time, T.H. Irwin and her best friend were shocked at the lack of information available. They realized they didn’t want others to go through that, so they decided to start a business that would help other women going through divorce navigate it easier. In today’s episode, we talk with T.H. Irwin, co-founder of Ex Experts and co-host of the Divorce Etc. podcast. She shares what it’s like to start a business with your best friend, the challenges they’ve faced, what the business model for Ex Experts is, and so much more. “I want to be synonymous with any touchpoint of divorce, someone at work, whatever, ‘you have to go to Ex Experts, they’re going to help you get your shit together.’ That’s the ultimate goal.” – T.H. IrwinThis week on Startups in Stilettos: T.H. talks about starting a business with her best friend after each going through divorces (2:35) T.H. discusses the challenges and mistakes she faced when starting Ex Experts (5:18) T.H. explains the business model for Ex Experts (15:38) T.H. shares what she’s most proud of with Ex Experts (18:48) T.H. and Stephanie share tips for working with your best friend in business (21:43) T.H. talks about what she’s looking forward to (29:11) T.H. and Stephanie talk about how to market your business (30:28) Resources Mentioned: FloDesk AirMeet Our Favorite Quotes: “​​Our mission is to move forward, thrive, feel it, deal with it, but still move forward.” – T.H. Irwin “We started Ex Experts, because we got a divorce. At the same time, me and my best friend, and there was nothing out there.” – T.H. Irwin “Because we have 30 years of friendship, we’ve been through all of these personal life-altering experiences. And now we’re gonna go into business together in our 50s. Like, is this a good idea?” – T.H. Irwin Connect with T.H. Irwin: ExExperts.com Divorce Etc. Podcast Ex Experts on TikTok Ex Experts on Instagram Ex Experts on Facebook Ex Experts on YouTube Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show!Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Nov 15, 2022 • 37min

Wear the Heels with Dr. Najwa Javed of E’MAR

Dr. Najwa Javed was on a girls trip when the idea for her footwear business was born. Everyone but her had foot pain and it was then that she knew she had to do something. E’MAR was born soon after.In today’s episode, we sit down with Dr. Najwa Javed, founder of E’MAR, a revolutionary footwear brand that blends luxury and comfort into one. She talks with us about raising capital, balancing everything, being an introverted Entreprenista, and so much more. ““​​So I decided that I was just going to use my medical expertise, and figure that like, okay, if you’re in a high heel, what should your foot do? What is your posture doing? Where are your pain points? How can I fix it?” – Dr. Najwa JavedThis week on Startups in Stilettos: Dr. Najwa talks about her background and where her idea for E’MAR came from (4:02) Dr. Najwa talks about raising capital (9:56) Dr. Najwa shares how she balances being a mom and running a business while being a doctor (15:15) Dr. Najwa talks about her team (18:26) Dr. Najwa shares how she got E’MAR in front of retailers (20:42) Stephanie and Dr. Najwa talk about being introverted Entreprenistas (25:12) Resources Mentioned: Shopify Google Suite Dropbox Notion Canva Photoshop Adobe Suite Our Favorite Quotes: “Everybody was in pain except me. And they were like, ‘this is ridiculous. How come you don’t have any pain?’ And I was like, ‘oh, it’s because like, I know how to buy heels from my feet.’ So they were like, ‘you have to teach us, you have to teach us, you have to teach everybody.’ It started like that. Just teaching somebody how to buy heels, how to wear heels.” – Dr. Najwa Javed “My company has been built on this ability to actually test my products on patients, which is just so amazing.” – Dr. Najwa Javed “So a no is always a yes to me. Because you can make it better.” – Dr. Najwa Javed Connect with Dr. Najwa Javed : E’MAR on Instagram ShopEMAR.com Dr. Najwa on Instagram E’MAR at Nordstrom Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Nov 8, 2022 • 27min

Grow Your Business Without the Burn Out with Adriana Keefe

Adriana had a wake up call when she found herself looking forward to maternity leave as a vacation with her second child. She was burned out, couldn’t sleep, and was anxious all the time. After talking with a business coach, she realized coaching was her calling. So she stepped out on her own. In today’s episode, we sit down with Adriana Keefe, a human design coach who strives to help women grow their businesses without burning out. Today, she talks about human design, her biggest lessons, what services she offers, and so much more. “You start to question why you became an entrepreneur, you’re like ‘this obviously isn’t for me.’ In reality. It has nothing to do with them giving you bad advice or you being bad at what you do. It’s simply that they don’t know how you’re energetically wired to do things. Unless there’s someone who works in something like human design and can understand that they can’t give you the exact tools that you need.” – Adriana KeefeThis week on Startups in Stilettos: Why Adriana decided to leave the corporate world to start her own business (2:28) Adriana explains what human design is and how she put it to use in her life (5:01) Adriana shares what some of her biggest lessons have been (8:24) Adriana talks about what services she offers, who her ideal clients are, and her pricing structure (16:14) Adriana shares what a human design chart reading with her looks like (18:32) Adriana and Stephanie talk about how to stay consistent on social media (19:17) Resources Mentioned: Airtable Google Drive Canva QuickBooks Our Favorite Quotes: “Over time, I started to kind of come out of the closet, if you will, about my spirituality and what I believed in, and then people really resonated with that.” – Adriana Keefe “But I don’t have to push myself as hard. I am not burned out. Things just fall into place. And the decisions are like, ‘this was what was supposed to be said.'” – Adriana Keefe “I don’t think you’ll ever meet someone who’s really successful that does not have a business coach or a life coach or both. But you need that second set of eyes and ears, you need that person to lean on.” – Adriana Keefe Connect with Adriana Keefe: AdrianaKeefe.com Adriana Keefe on Instagram Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Nov 1, 2022 • 30min

Maternal Healthcare for ALL Moms with Dr. Pinkey Patel of Myri Health

After having her first child and experiencing first-hand the inaccessible postpartum care that plagues most mothers, Dr. Pinkey Patel set out to create an affordable, accessible solution where mothers could find OBGYN and PT reviewed information. Thus, Myri Health was born.In today’s episode, we sit down with Dr. Pinkey Patel, founder and CEO of Myri Health, an app that has a mission to make postpartum care information accessible and affordable for mothers everywhere. Dr. Pinkey Patel shares what goes into creating an app, the importance of community building, her favorite time management tip, and so much more.  “You can’t have a thriving society without having a thriving mother.” – Dr. Pinkey PatelThis week on Startups in Stilettos: Dr. Pinkey Patel shares what her background is and what led up to the start of Myri Health (1:48) Dr. Pinkey Patel talks about what goes into developing an app and choosing who to work with (5:02) Dr. Pinkey Patel talks about when she decided to raise capital (8:34) Dr. Pinkey Patel shares the marketing strategy for Myri Health (12:51) A simple but effective time management tip (16:48) What Dr. Pinkey Patel is most proud of (19:01) Dr. Pinkey Patel shares what you can expect to see on her social media (26:53) Resources Mentioned: Notion Horo App Slack Hootsuite Loom Our Favorite Quotes: “Here half of the population, more than half of us, don’t even know that physical therapy should be a standard of care. And so that knowledge combined with my experience with having my daughter led me to this journey that I never ever expected it to be at.” – Dr. Pinkey Patel “Honestly, to impact more mothers, we needed to expand the team beyond myself, like there’s only so much you can do yourself.” – Dr. Pinkey Patel “I say that science is in the DNA of Myri, it will remain that way. Because of my background. There’s a lot of information out there that’s not validated in science.” – Dr. Pinkey Patel Connect with Dr. Pinkey Patel: Dr. Pinkey Patel on LinkedIn Dr. Pinkey Patel on Instagram Dr. Pinkey Patel on Twitter Myri on Instagram Myri on Twitter Myri on Facebook Myri on LinkedIn Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Oct 25, 2022 • 34min

Revolutionizing the Fertility Industry with Lauren Makler of Cofertility

After being diagnosed with a rare disease, Lauren Makler was left uncertain about her chances of having children. This led to a passion for changing the fertility process and making it less “icky.” Thus, Cofertility was born.In today’s episode we sit down with Lauren Makler, co-founder of Cofertility, a revolutionary fertility company aimed at making egg donation and egg freezing more accessible (and free!) for everyone. Lauren shares what led her to wanting to start Cofertility, how to go about fundraising and marketing, why a soft-launch made sense, and so much more. “I just had, like, this absolute immediate clarity that I wanted to build a company in the reproductive health space. Which brings me back to egg donation, right? In this whole journey, I had just started to think about, like, what people go through to have a baby. And what stuck out to me was just how antiquated this industry was, and how for lack of a better word, icky it was.” – Lauren MaklerThis week on Startups in Stilettos: Lauren shares about her background and what led her to start Cofertility (2:38) Lauren talks about how to work with co-founders that live in different areas (8:23) Lauren answers all the fundraising questions you may have (12:28) All about the marketing for Cofertility (16:51) Lauren shares why they did a soft-launch for Cofertility first (19:00) Lauren explains what Cofertility is (21:16) Lauren shares what she is most excited about (30:46) Resources Mentioned: Google Docs Notion ADP Our Favorite Quotes: “There’s this huge need for egg donation. And unfortunately, the status quo just isn’t is not working. And just to like, dig in a little bit more on that piece. I think, actually, the status quo of egg freezing I don’t think is working either.” – Lauren Makler “We just asked that both sides really think about what’s best for the donor-conceived child at the end.” – Lauren Makler “We asked a few questions. But when we pose this question of: would you be interested in our slip program? 66% of women said yes or definitely yes. Right? So to me, that was actually what convinced me to start this company. So it gave me even more conviction to, like, completely change my life and go for it.” – Lauren Makler Connect with Lauren Makler: Cofertility.com Cofertility on Instagram Freeze By Co on Instagram Family By Co on Instagram Lauren on Instagram Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
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Oct 18, 2022 • 33min

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting. In today’s episode, we sit down with Carlyn Bushman, founder of Carlyn Bushman Consulting, a consulting firm that helps women grow their businesses and define their success. Carlyn shares why she switched business models, what her business looks like today, what helped her business explode, and so much more. “I work with women who are just starting out. And I typically do that through a workshop, POP Academy, it is very popular. And that is a workshop that I hold where it takes you from six steps, and we go through it together. And it really gets you grounded in your business.” – Carlyn BushmanThis week on Startups in Stilettos: Carlyn talks about her background and what made her start her business (1:40) What made Carlyn switch to a different business model after 2 years in business (6:51) Carlyn shares what her business looks like today (10:42) What helped Carlyn fast-track her business (12:32) Stephanie and Carlyn talk about managing social media (22:12) Stephanie and Carlyn discuss adspend (26:57) Resources Mentioned: AirTable DashLane Klipfolio  Smart Cue Our Favorite Quotes: “You have to be very intentional with your schedule when dropping into entrepreneurship as well.” – Carlyn Bushman “So I would advise anybody who’s in a partnership, definitely drop in and make sure you have a tight exit agreement.” – Carlyn Bushman “So if I think about your business, I’m figuring out what comes next, then what’s next, then what’s next and how to put it all together. It’s the visual that I’ve come up with lately, because I cannot not think about your business. And it really matters to me.” – Carlyn Bushman Connect with Carlyn Bushman: CarlynBushmanConsulting.com Carlyn on LinkedIn Carlyn on Instagram Carlyn on Facebook Carlyn on TikTok Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Oct 11, 2022 • 34min

How to Create an Attention Grabbing Pitch for Investors with Lauren Kane of VC Worthy Business

After a chance encounter with a recruiter led Lauren to one of the nation’s largest angel groups, she hit the ground running with the mission of helping Entreprenistas raise capital. Once her son was born, however, she decided to branch out on her own and created VC Worthy Business. In today’s episode, we sit down with Lauren Kane, founder of VC Worthy Business, a company that helps female founders create attention grabbing pitches that investors cannot say no to. She shares with us the challenges she has faced, the business tools she recommends, her plans for the Entreprenista Raising Capital group, and so much more. “You as a founder have all the power, you have all the power and control, you have the power to make those investors money. And without you, they’re not going to make that money, if they don’t invest in your company.” – Lauren KaneThis week on Startups in Stilettos: Lauren talks about her career path (2:05) Lauren shares the challenges she faced when she started her business (5:07) Business tools for founders that want to raise capital (12:13) Lauren talks about her plans for the Entreprenista Raising Capital group that she is leading (15:08) Lauren shares the big game changer for her business (25:21) What being part of the Entreprenista League Community means to Lauren (29:49) Resources Mentioned: Google Workspace Canva ClickUp Shower Notes Insightly  HubSpot Trello Founder Suite Our Favorite Quotes: “​​But it was one of those things that is humbling, because it was like, once I opened the doors, I build it, they will come and I open the doors, and there’s crickets.” – Lauren Kane “I talked to so many women where they’re like, oh, my gosh, my best ideas are in the shower. And I know, it’s because that’s when we have nothing else interacting with our brain. But yeah, it’s like, as soon as I open the door, I’m like, it happened again.” – Lauren Kane “What I am most proud of is lately, forcing myself, I had to force myself, force myself to start to take some time for me, my business is in a great place. I love what I do. And I get to work with amazing women all day long. And not many people get to say that. But I forgot about me for a minute.” – Lauren Kane  Connect with Lauren Kane: VCWorthyBusiness.com Lauren on Instagram Lauren on LinkedIn Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
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Oct 4, 2022 • 34min

Developing Brand Strategy with Cynthia Ferngren of CFC

Cynthia was happily climbing the corporate ladder, or so she thought. Then one night, she realized that her professional life had squandered her personal life. She knew she had to change, so she moved cross-country with only seven suitcases to her name, got hired at a new job, quit it, and started her own business instead.  In today’s episode, we’re talking with Cynthia Ferngren, founder of CFC, an outsource CMO company whose mission is to create thoughtful and profitable brands. Cynthia shares with us why she chose to leave behind her corporate aspirations, how she figured out what to charge, the ventures she’s currently working on, and so much more. “Who my ideal target is–it’s that small business that’s at the place where they’re right about to scale, so they want to ramp up and they’re looking for figuring out what their brand strategy is, what their value proposition and their brand story is like. ” – Cynthia FerngrenThis week on Startups in Stilettos: Cynthia shares the defining moment that made her want to start her business (1:19) Where to find business clients (6:26)  How Cynthia figured out who her ideal client is and how to price her services (11:47) The BEST advice for women in business (13:19) The other venture Cynthia is working on right now (15:51) How Cynthia manages her time (18:56) Cynthia and Stephanie talk about how to scale (24:22) Resources Mentioned: Upwork Trello Monday AirTable Asana Wrike Clickup Calendly  Our Favorite Quotes: “I didn’t want to have work-life balance, I wanted to be able to have a life that I was excited to wake up to, you know? I wanted to work with people that I felt connected with, I wanted to work on products and businesses that I felt connected with.” – Cynthia Ferngren “I do think that there is something about this idea of ‘burning the boats’, it accelerated my process because I was hungry.” – Cynthia Ferngren “​​I think it’s really important that as women, we charge what we know we’re worth instead of charging for time.” – Cynthia Ferngren Connect with Cynthia Ferngren: YourModernCMO.com hello@cynthiaferngren.com Cynthia on Instagram Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Sep 27, 2022 • 28min

Authentic Networking 101 with Jess Milanes of Smart Podcast Solutions

Are you struggling with organically growing the clientele for your business? Have you shared your 15 second elevator pitch with the people around you? Focusing on building relationships with other Entreprenistas may be exactly the solution you need to help move your business in the right direction. In today’s special episode, we sit down with Jess Milanes, founder of Smart Podcast Solutions. Jess and Stephanie share all the insider information about getting the most out of networking groups, how to grow a business online, and so much more. “My goal is to build this really powerful podcasting agency that is for women and by women, and helps to give women a voice in the podcasting space.” – Jess MilanesThis week on Startups in Stilettos: Jess shares how she met Stephanie (1:41) Stephanie talks about how she started networking with Socialfly (7:07) Jess chats with Stephanie about how Entreprenista League is different from most networking groups (10:10) Jess shares her background (15:37) Stephanie chats with Jess about the referral agreement process and what it provides (20:06) Jess shares tips for growing a business online (25:13) Resources Mentioned: ClickUp Asana Our Favorite Quotes: “That’s kind of like two big rules of thumb that I have found in my business is to create those clients that are super fans of yours because you show up and you do such good work that, like, they want to promote you to other people because when you succeed, they succeed. And then the other thing is just the idea of being open with people and saying hey, that’s not me. But this is what I can do. ” – Jess Milanes “My mission is to give women a voice in the podcasting world.” – Jess Milanes “People are dying to connect right now, everyone is so desperate for connection. Because we have not had that level of connection. We haven’t had that emotional connection for two and a half years.” – Jess Milanes Connect with Jess Milanes: Jess Milanes on LinkedIn Jess Milanes on Instagram SmartPodcastSolutions.com Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
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Sep 20, 2022 • 28min

Print-On-Demand Company Merchandise with Amanda Hofman of Go To Market

After Amanda Hofman sold her first business (at 38 weeks pregnant!), she took some time off to focus solely on being a mom. When she decided to get back in the game, she thought about how to modernize the one thing every company needs–merchandise. And thus, Go To Market was born. In this week’s episode, we talk with Amanda Hofman, co-founder of Go To Market, a print-on-demand company that designs branded merchandise for businesses, entreprenistas, and everyone in between. She shares with us the lessons she’s learned from having multiple businesses, how to sell your company, how to decide if a co-founder is right for you, and so much more. “We really think about the clients and the brands that we’re working with. And we translate it into branded merchandise so that they have beautiful items that their customers, fans, partners, and employees really want to wear and are excited about.” – Amanda HofmanThis week on Startups in Stilettos: Amanda talks about her background and how it led her to start Go To Market (3:19) Amanda shares tips and lessons that she learned with her first business (5:42) How to sell your business (7:21) Amanda shares super helpful networking tips (9:45) Amanda gives advice about having a co-founder (15:13) Amanda, Jessica, and Stephanie talk about taking a business to the next level (18:02) Resources Mentioned: Microsoft Excel Air Table Copper Google Suite Entreprenista Store Our Favorite Quotes: “I don’t want a passion project that I hope makes money, I want a money-making project that I am passionate about.” – Amanda Hofman “In my career, I’ve always said yes to conversations, I’ve said yes to opportunities, not knowing what the outcome would be. And it’s led me in that openness has led me into good paths and good directions.” – Amanda Hofman “If you don’t have the right partner, you can do it on your own.” – Amanda Hofman Connect with Amanda Hofman: Go To Market Studio on Instagram GoToMarket.Studio  Amanda@GoToMarket.Studio Connect with your Startups in Stilettos hosts: Stephanie Cartin on Instagram Stephanie Cartin on LinkedIn Jessica Abo on Instagram Jessica Abo on LinkedIn Learn more about Jessica Abo here Get Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

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