Revisit: Wear the Heels with Dr. Najwa Javed of E’MAR

Feb 21, 2023

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Dr. Najwa Javed was on a girls trip when the idea for her footwear business was born. Everyone but her had foot pain and it was then that she knew she had to do something. E’MAR was born soon after.

In today’s episode, we sit down with Dr. Najwa Javed, founder of E’MAR, a revolutionary footwear brand that blends luxury and comfort into one. She talks with us about raising capital, balancing everything, being an introverted Entreprenista, and so much more.

““So I decided that I was just going to use my medical expertise, and figure that like, okay, if you’re in a high heel, what should your foot do? What is your posture doing? Where are your pain points? How can I fix it?” – Dr. Najwa Javed

This week on Startups in Stilettos:

Dr. Najwa talks about her background and where her idea for E’MAR came from (4:02)
Dr. Najwa talks about raising capital (9:56)
Dr. Najwa shares how she balances being a mom and running a business while being a doctor (15:15)
Dr. Najwa talks about her team (18:26)
Dr. Najwa shares how she got E’MAR in front of retailers (20:42)
Stephanie and Dr. Najwa talk about being introverted Entreprenistas (25:12)

Resources Mentioned:

Our Favorite Quotes:

“Everybody was in pain except me. And they were like, ‘this is ridiculous. How come you don’t have any pain?’ And I was like, ‘oh, it’s because like, I know how to buy heels from my feet.’ So they were like, ‘you have to teach us, you have to teach us, you have to teach everybody.’ It started like that. Just teaching somebody how to buy heels, how to wear heels.” – Dr. Najwa Javed
“My company has been built on this ability to actually test my products on patients, which is just so amazing.” – Dr. Najwa Javed
“So a no is always a yes to me. Because you can make it better.” – Dr. Najwa Javed

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