Startups in Stilettos

“Whenever we see someone doing something that we admire, we have to understand there is a whole village behind them whose like supporting them.” On this episode of Startups in Stilettos, host Carlyn Bushman sits down with Samantha Moonsammy, founder and CEO of Lucky Book Publishing, to explore the power of storytelling and how entrepreneurs can turn their experiences, expertise, and ideas into books that build credibility, grow their businesses, and create lasting impact. With more than 20 years of experience in storytelling and media, Samantha shares her journey from government communications and event planning to building a publishing company dedicated to helping entrepreneurs, especially women, bring their stories to life. She breaks down how to uncover the book that's already inside you, why you don't need endless free time to become an author, and how a simple system can help you write a book in just 14 days. ‍ What We Talked About: The Career Moments That Led to Publishing [2:15] Writing a Book After Becoming a Mother [8:58] Finding the Story You Don't Realize You Have [12:47] Why Some Books Keep Selling [20:13] The First Step to Writing Your Book [31:36] ‍ Connect with Samantha: @samanthamoonsammy on Instagram Samantha Moonsammy on ⁠LinkedIn Lucky Books Publishing ⁠ ‍ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ ‍ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ ‍ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  ‍ Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! ‍ Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ ‍ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

Resources:  Ready to get more clients? Try Salesy free for 14 days and use code E100 for $100 off your first year.   “There is never going to be a shortage of ways for you to make money. So it is critical that you choose the ways that match your life and what you want out of your business.” On this episode of Startups in Stilettos, Carlyn Bushman sits down with Andrea Mac, founder of Salesy and creator of the 6A Sales Framework, to break down how entrepreneurs can build a more intentional, sustainable, and profitable sales strategy. Drawing on two decades of experience helping attorneys, advisors, and consultants grow their client bases, Andrea shares why sales isn't a personality trait—it's a process anyone can learn. Andrea explains how to shift your mindset around selling, identify the value you bring to clients, and build a revenue plan that aligns with both your financial goals and the lifestyle you want. She challenges entrepreneurs to stop chasing every new marketing tactic and start by evaluating their existing networks, refining their offers, and building meaningful relationships that lead to business opportunities. What We Talked About: Andrea's Path From Law Firm CMO to Founder [1:44] The #1 Mistake: Starting With Tactics [6:21] Planning for 2027 [13:22] Where AI Fits in the Sales Process [18:31] Doing Less: Narrow and Deep [26:14] Trust Is What Closes [32:17] Connect with Andrea: @the_andrea_mac on Instagram Andrea Mac on ⁠LinkedIn ⁠ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup With Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

Resources:  Shoott Website  “And I remember I was like ‘If I just work hard enough, if I work like 20 hours a day like maybe that will make a difference’ and I had to unlearn that.” On this episode of Startups in Stilettos, host Carlyn Bushman sits down with Jennifer Tsay, founder and CEO of Shoot, a photography company operating in more than 60 cities with nearly 2,800 five-star reviews. With a unique business model that offers free photography sessions and allows clients to pay only for the photos they love, Jennifer is helping photographers build sustainable careers while making professional photography more accessible. Jennifer shares her unconventional journey from investment banking and the performing arts to entrepreneurship, explaining how curiosity, self-awareness, and a willingness to take risks helped her discover her path. She also opens up about the realities of building a business, from navigating changing digital marketing strategies and the impact of AI to making difficult decisions, prioritizing profitability over hypergrowth, and learning to lead as a CEO. What We Talked About: From Investment Banking To Photography [2:18] Risk, Immigrant Parents, And Living Without Fear [8:45] The Surprise Pregnancy And Miscarriage [16:22] Unlearning Guilt And Knowing Your Business Fundamentals [23:59] Building A Trusted Circle [33:37] Connect with Jennifer: @jenjentsay on Instagram Jennifer Tsay on ⁠LinkedIn ⁠ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

Resource:  Three Leadership Skills that Build Trust and Drive Business Results “Ethical Persuasion is when you truly believe what you are trying to bring into that other person's life is going to elevate them. If that isn't there then why are you influencing in the first place?” What does it take to influence others, build trust, and become a more effective leader? On this episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Lara Bruner, founder and principal consultant of Vulcan Consulting and an official partner of the Cialdini Institute, to explore the science of ethical persuasion and how women entrepreneurs can use it to strengthen their leadership and grow their businesses. Drawing on decades of psychology research and real-world experience, Lara breaks down her four-step framework for influence: connect, prove, prime, and move. She explains how building genuine connections, demonstrating credibility, and understanding what motivates others can help you earn buy-in from employees, stakeholders, investors, and potential clients. The conversation also explores why women often face unique expectations around warmth and competence, how to approach investor pitches with confidence, and why trust is becoming even more important as AI transforms the workplace. What We Talked About: Lara’s Path to Persuasion [1:43] Community, Connection, and Unity [8:12] Influence in Leadership and Fundraising [13:20] Trust as a Leadership Currency [20:11] Building Trust with Clients [25:22] Closing Thoughts [34:17] Connect with Lara: @larabruner on Instagram Lara Bruner on ⁠LinkedIn ⁠ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠. Three Leadership Skills that Build Trust and Drive Business Results

“I hate the phrase “Its not personal, it's just business ", not for an entrepreneur. Our business is our baby. It's another piece of us. It is personal.” On this episode of Startups in Stilettos, Ingrid Zapata-Read and Carlyn Bushman sit down with Elizabeth Watson, founder of Sovereign Success Enterprises, to unpack the concept of Energetic ROI and why so many female founders struggle with burnout, overwork, and the feeling that there simply aren’t enough hours in the day. Elizabeth shares the personal experience that inspired her business and explains how she helps entrepreneurs identify where their energy is being spent, what’s actually moving the needle, and which tasks are quietly draining their capacity. She also opens up about running her own business in roughly 25 hours a week while homeschooling three children—and how boundaries, AI, delegation, and intentional use of small pockets of time make it possible. What We Talked About: From Burnout to Energetic ROI [2:11] Building a 25-Hour Workweek [10:20] How Energetic ROI Works [19:20] A Holistic Business Audit [26:26] The Biggest Energy Leaks [29:11] Connect with Elizabeth: @yourclarityedge on Instagram Elizabeth Watson on ⁠LinkedIn ⁠ yourclarityedge.com  Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

“If you deleted your logo, your fonts, you colors tomorrow would anyone still be able to explain what you do and why you do it and if not you don't have a brand yet. You have a look.” On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with Emily Dean, founder of Bolt & Bloom, to talk about the evolution of a brand, the transition from corporate marketing to entrepreneurship, and why great branding goes far beyond logos, fonts, and colors. After more than 15 years working in entertainment and corporate marketing—including campaigns for brands and properties like RuPaul’s Drag Race, Yellowstone, the MTV VMAs, and Fortune 500 companies—Emily made the leap into entrepreneurship. She shares what it was like to leave behind a corporate identity, redefine success on her own terms, and ultimately realize that her previous experience wasn’t something she needed to leave behind—it was part of what made her uniquely qualified to serve women founders. ‍ What We Talked About: 05:24 Building a New Founder Identity [5:24] 12:52 Infusing Personality into Your Brand [12:52] 22:54 Refresh or Rebrand? [22:54] 28:29 Brand Diagnostic and Reset [28:29] 31:15 One Action to Strengthen Your Brand [31:15] ‍ Connect with Emily: @mledean on Instagram Emily Dean on ⁠LinkedIn ⁠ ‍ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ ‍ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ ‍ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  ‍ Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! ‍ Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ‍ ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

“So the more dialed in to your story, the easier it is gonna be to find your people.” On this episode of Startups and Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with Katie Miller, founder of Portia and Cleo, a marketing studio specializing in women-led and community-based businesses. Katie shares how her background in theater, storytelling, real estate, motherhood, and community advocacy ultimately shaped her approach to marketing—and why authentic stories can create the trust that turns audiences into customers. Katie opens up about the evolution of her business, including the emotional process of rebranding from KM Marketing Services to Portia and Cleo, and how Shakespeare inspired the new name. She also explains why she believes entrepreneurs often overlook one of their biggest assets: the story behind why they started. What We Talked About: From Theater to Marketing [6:34] Why Community Is a Growth Strategy [12:34] A Client's Brand Breakthrough [20:13] Growing Beyond the Side Hustle [26:30] Three Prompts to Find Your Story [30:04] Connect with Katie: @katiem_portiaandcleo on Instagram Katie Miller on ⁠LinkedIn ⁠ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

“Cause anyone can speak and I think everyone should speak.You know go out there and find opportunities” On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with Marta Spirk, professional singer turned TEDx speaker, bestselling author, and strategic speaking advisor for women entrepreneurs. Marta shares how her lifelong experience on stage—from singing and interpreting to speaking—ultimately led her to help women entrepreneurs find their voice, build their confidence, and become more visible. Marta breaks down what separates a good presentation from a truly powerful thought-leadership talk, explaining why your goal shouldn't simply be to inform an audience, but to make them think differently and take action. She shares the key elements of an effective signature talk, including storytelling, vulnerability, specificity, audience connection, and a clear message that naturally leads people to want to learn more about you and your business. ‍ What We Talked About: From Singing to Speaking [1:52] Showing Up Online with Confidence [7:12] How to Build a Signature Talk [12:04] Finding Your Signature Story [20:28] How to Own the Stage [28:36] ‍ Connect with Marta: @martaspirk on Instagram Marta Spirk on ⁠LinkedIn ⁠ ‍ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ ‍ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ ‍ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! ‍ Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ ‍ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

“It was a gamechanger for me. It really opened the doors for what was coming next, and next was just my ambition to go on my own and build my own brand.” On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with luxury real estate entrepreneur Natalie Sterling to explore her inspiring journey from building engineering to becoming a rising force in South Florida’s luxury real estate market. After moving from Cuba to Spain and eventually to the United States, Natalie built a career grounded in technical expertise, discipline, and an entrepreneurial drive to create opportunities without limits. Natalie shares how her engineering and architecture background became a competitive advantage in real estate, allowing her to help clients see the potential in a property, understand renovations and construction, and make more informed decisions. She also opens up about the mentors who shaped her career, the importance of building relationships and referrals, and what it really takes to establish a personal brand in the luxury market. What We Talked About: From Cuba to Spain: An Engineering Foundation [2:15] Mentorship and Building a Personal Brand [11:43] Building a Team and Support System [18:22] Advice for Aspiring Real Estate Agents [26:17] Growing a South Florida Real Estate Brand [30:34] Connect with Natalie: @Nataliesterlingrealestate on Instagram Natalie Sterling on ⁠LinkedIn ⁠ Natalie Sterling Real Estate Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.

“It became both important and a point of pride for me to then be able and do it in the other direction once I really did feel like I had the expertise.” On this episode of Startups in Stilettos, Ingrid Zapata-Read sits down with Jaclyn Ionin, trademark and business attorney and founder of Ionin Law, for an essential conversation about protecting the brands we work so hard to build. Jaclyn shares her unconventional journey from advertising, fashion, music, and entertainment into trademark law, including the unexpected connections and opportunities that helped shape her career. She opens up about why she chose to gain deep expertise before launching her own practice, the challenges of building a boutique law firm, and how entrepreneurship allowed her to show up more authentically and strategically for her clients. What We Talked About: From Advertising to Trademark Law [2:26] Mentorship and Community [13:42] Clearance Searches and Risk [20:25] Choosing a Strong Brand Name [25:09] Protecting Your Brand Now [37:41] Connect with Jaclyn: @ioninlaw on Instagram Jaclyn Ionin on ⁠LinkedIn ⁠ Connect with Ingrid: ⁠⁠ ⁠⁠@itsingridsworld⁠⁠ ⁠⁠on Instagram ⁠⁠ Ingrid Zapata-Read⁠⁠ on⁠⁠ ⁠Linkedin⁠⁠⁠  ⁠⁠⁠⁠⁠Grow With Community⁠⁠⁠⁠⁠ Connect with Carlyn: ⁠⁠ @carlynbushmanconsulting⁠⁠ on Instagram ⁠⁠ Carlyn Bushman⁠⁠ on ⁠LinkedIn⁠ ⁠ Carlyn Bushman Consulting⁠ Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the ⁠Entreprenista League ⁠today! We can’t wait to welcome you, support you, and be part of your business journey!  Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website,⁠ social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista Podcast Network. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. ⁠⁠⁠Apple Podcasts⁠⁠⁠ | ⁠⁠⁠Spotify⁠⁠⁠ | ⁠⁠⁠iHeart Radio⁠⁠⁠ Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on ⁠Facebook⁠, ⁠Twitter,⁠ ⁠Instagram,⁠ and ⁠LinkedIn.⁠ And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – ⁠⁠⁠visit our website⁠⁠.