Startups in Stilettos Nicole Leon Helps Founders Buy Back Their Time
“...I have been able to scale multiple businesses off of organic social media reach alone. No email marketing, no paid ads. Literally just organic reach. And word of mouth. And I mean, I think that speaks volumes to it.”
In this inspiring episode of Startups in Stilettos, we sit down with Entreprenista League member and Powerhouse Latina founder Nicole Leone—the dynamic force behind El Leone Virtual Assistance, a boutique executive support agency trusted by heart-led brands, boutique law firms, and scrappy scaling founders.Nicole takes us behind the scenes of her journey from “ex-corporate baddie” to self-made, bootstrapped entrepreneur. She opens up about the moments that pushed her out of corporate America, the lash business she built in her living room that gave her the freedom to leap, and how she transformed the very traits she was once criticized for—empathy, emotional intelligence, and connection—into her entrepreneurial superpowers.
What we talked about:
Starting the Virtual Assistant [3:15]
A Super Side Hustle [8:21]
Planning Online Content [12:20]
Using Social Media [15:27]
Being in the Right Alignment [19:51]
Connect with Nicole:
Website
@lleon.va or @thenicoleleon on Instagram
Nicole Leon on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
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