Startups in Stilettos

Entreprenista Network
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Sep 13, 2022 • 28min

The Art of Context Switching with Julia Xu, Founder of Four Companies

Apple Podcasts|TuneIn|GooglePlay|Stitcher|SpotifyJulia Xu was always entrepreneurial, but she had no idea that she would one day run four businesses. However, each one started naturally after the previous one she started. Today, she runs a consulting business, a home office shop, an ecommerce shop, and an automated product sourcing platform. In today's episode, we talk with Julia Xu–founder of USourced, ReSourcery, Multitasky, and Julia Xu Consulting–to find out how she balances it all, the importance of the right friendships, how to decide if fundraising is right, and so much more. "So I don't feel like work is work, work is life in a way where I'm actually building something that I truly believe in, and I'm truly passionate about, and I wouldn't be anywhere else, I would rather just be working on this." - Julia XuThis week on Startups in Stilettos:Julia shares about each of her companies (1:06)Julia talks about her corporate background and how it led to her starting four businesses (2:05)Julia shares how she manages her time (6:05)Julia, Jessica, and Stephanie talk about the importance of finding the right romantic partner as business owners (11:34)Julia talks about how to decide if fundraising is right for your business (14:59)Jessica and Stephanie share how they decided to start their businesses (20:15)Resources Mentioned:CRONSuperhumanNotionAir TableOur Favorite Quotes:"Now getting all those 'dream jobs,' I realized I actually lost an initial self who had more ambition and wanted to create my own thing." - Julia Xu"By saying no, and by turning down things, you're only opening up yourself to things that actually add value and positivity to your life." - Julia XuConnect with Julia Xu:Julia Xu on LinkedInJulia Xu on InstagramMultitasky on InstagramReSourcery on InstagramJulia Xu Consulting on InstagramUSourced.comConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get ...
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Sep 6, 2022 • 27min

From Lawyer to Candle Maker with Annabelle DeGrazio of Taja Collection

What started out as a search for the perfect gift for her secretary led Annabelle DeGrazio to quit her dream job. Annabelle had always been creative, so she decided to blend the creativity that flowed in her with her analytical skills and that led to the start of Taja Collection.In this week's episode, Annabelle DeGrazio, founder of Taja Collection, a Florida candle company, shares why she doesn't have a business plan, her must-have resources for businesses, why she loves Instagram, and so much more. "So I said, 'You know what, let me try it out. I have my law degree, I passed the bar, I have everything I need. I can always come back to this.' And I haven't had to come back. And it's been five years." - Annabelle DeGrazioThis week on Startups in Stilettos:Annabelle shares how Taja started (1:22)Annabelle shares if Taja has a business plan (3:15)What marketing looked like in the beginning of Taja (7:38)Annabelle talks about her hiring process (10:00)Annabelle shares the benefits she offers her employees (12:43)How to find interns and new hires through Instagram (16:07)Annabelle, Stephanie, and Jessica talk about marketing strategies (17:35)Resources Mentioned:20% off discount code - ENTREPRENISTA20QuickBooksShopifySalesforceKlaviyoAttentivePaychexJazzHROur Favorite Quotes:"I've always had that entrepreneurial spirit. But once the idea came about, I couldn't get it out of my mind. And it was something I needed. So I said, 'You know what, let me try it out.'" - Annabelle DeGrazio"I'm able to offer a 401k and be able to offer health benefits, which was really important to me, because I don't want to have a revolving door. I really treat everyone at the company like they're in my family because this is. So I really want to make it advantageous to them." - Annabelle DeGrazio"Google is the best resource out there and it's free." - Annabelle DeGrazioConnect with Annabelle DeGrazio:Annabelle DeGrazio on InstagramAnnabelle DeGrazio on LinkedInTajaCollection.comTaja Collection on InstagramTaja Collection on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you,
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Aug 30, 2022 • 19min

Art for the Everyday Person with Alix Greenberg of Art Sugar

Picture this: You love art. You're an artist and you work in the art world. Then you leave your job to start an art business. A pandemic comes about, rocks the world, and explodes your business overnight. What would you do? For this week's guest, that's exactly what happened. This week we hear from Alix Greenberg, founder of Art Sugar, a company that strives to bring art to the everyday person. In this episode, Alix shares what caused her to start Art Sugar, how Covid actually helped her business, how to find the perfect investor, and so much more. "I realized there wasn't a great accessible place for people to buy art at a certain price point where the artwork looked cool and on trend. So I wanted to create that." - Alix GreenbergThis week on Startups in Stilettos:Alix shares how and why she started her company, Art Sugar (1:09)Where the name 'Art Sugar' came from (3:17)How Covid exploded Art Sugar overnight (5:34)Alix talks about how to raise capital for a business (9:24)The apps that help Alix run Art Sugar (10:30)Alix talks with Jessica and Stephanie about pivoting off of Instagram (11:34)Are discount codes worth it? (15:01)What is next for Alix and Art Sugar (17:05)Resources Mentioned:ShopifyKlaviyoAttentiveStampedFoursixtyOur Favorite Quotes:"​​Overnight, the business grew 80%. And I was like, 'What the hell is going on?'" - Alix Greenberg"And it's like everything I always wanted happened overnight. And I took everything to heart. If a customer didn't like something, it was just, like, so painful." - Alix Greenberg"I think people were stuck inside and wanted to make their homes really happy. Everything on the site, pretty much, is in that category. You know, it's sort of like, elevated, but joyful." - Alix GreenbergConnect with Alix Greenberg:Art Sugar on InstagramArt Sugar's WebsiteAlix@artsugar.coConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart RadioBe sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.Join us on Facebook, Twitter, Instagram, and LinkedIn.
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Aug 23, 2022 • 22min

Drinks with Friends with Julie Stevens of BeTini Spirits

Ever run into a problem that you just know there has to be a solution for, only to find out there really isn't? If you're like most Entreprenistas, maybe you decide just to create the solution yourself. Most people freeze with analysis paralysis, not Julie Stevens.  This week's guest is Julie Stevens, founder and CEO of the pre-made cocktail company, BeTini. Julie shares how her business was born out of hosting necessity, how she just dove in, and why she thinks it's important to choose your team wisely. She also shares what it feels like to be one of the only women in the room and how she made sure her voice was heard. "I wanted to have really yummy, proper cocktails, that you could just chill and pour and spend more time bonding with your friends. So that's where the brand came out of." - Julie StevensThis week on Startups in Stilettos:Julie shares what it's like to be a female founder in a male-dominated industry (3:12)What Julie was doing before starting BeTini (5:36)Julie discusses the early challenges BeTini faced (6:28)The importance of PR to Julie (8:59)The reason for BeTini's design (12:22)Julie, Stephanie, and Jessica share tips for engagement on social media (13:59) Resources Mentioned:SmartSheetBeTini discount code: ENTREPRENISTA - 10% off valid through to September 6thOur Favorite Quotes:"When you create something and you put it out to the world, it's like a little piece of your soul that you're putting out there, right? And to have someone reject it over and over is kind of soul-crushing. So I highly recommend finding a good person who's willing to just, you know, field all of those and only tell you about the wins." - Julie Stevens "I'm very competent, my design skills. That's my expertise. I know that I can bring forth packaging that will attract attention. And then if you fill it with something yummy, it's a win-win, and people will pick it up because it's pretty and they'll buy it again if it's good." - Julie Stevens"I'm not sure I was even smart enough to think it through that far. I just kind of went for it." - Julie StevensConnect with Julie Stevens:BeTini Spirits Website BeTini on InstagramConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
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Aug 16, 2022 • 32min

Attorney Turned Fashion Designer with Karen Fultz-Robinson of ObservaMé

Imagine going to law school and becoming a successful attorney. Now imagine years down the road realizing your purpose is in a completely different industry that you know absolutely nothing about. Would you freeze in fear, or fast-track your ideas because you just knew they would change lives? In this week's episode, Karen Fultz-Robinson, founder of ObservaMé, an athletic wear company with a passion for changing lives, discusses why she left law to put pen to paper and design luxury athletic wear. She also shares how her former career relationships help her now and what she has learned along the way.  "I was not a fashion person. I was not a designer. So my learning curve was humbling. And it still humbles me to this day, because I'm learning every single day how to navigate the waters in this new industry." - Karen Fultz-RobinsonThis week on Startups In Stilettos:Karen shares the light bulb moment that made her start ObservaMé (1:49)Karen talks about why her vision came to life so quickly (2:59)How ObservaMé has changed since it first started (4:47)What social media platform Karen first started advertising on (8:15)How the pandemic helped Karen decide to go full-time with ObservaMé (9:41)Where ObservaMé is going in the future (11:39)Karen asks Jessica and Stephanie for advice on reaching customers through social media (14:03)Karen, Jessica, and Stephanie discuss the use of publicists (22:41) Resources Mentioned:15% off code for listeners: Entreprenista15Our Favorite Quotes:"I am a very impatient type of person. So I tend to fast-track things. Because once I see it in my mind, and in terms of creativity, I want to see it come to fruition where it's tangible and touchable." - Karen Fultz-Robinson"You think you have the best idea in the world. Now you have to learn how to create an image in the mind of others that your idea is the best idea for them as well. " - Karen Fultz-Robinson"ObservaMé is Spanish for 'watch me.' And of course, I designed the clothing with the watch opening in the sleeve. - Karen Fultz-Robinson "89% of the people who make a determination that 'I want to be healthy' fail, because they don't have the right clothes on." - Karen Fultz-RobinsonConnect with Karen Fultz-Robinson:ObservaMé websiteObservaMé on InstagramConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
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Aug 9, 2022 • 39min

Bold Business Moves with Leigh Burgess of Bold Industries Group

Leigh Burgess is the founder and CEO of Bold Industries Group. But before that, she was a healthcare worker for over 20 years. When 2020 hit, Leigh left healthcare and started her company. She's launched two brands within her company so far, with two more coming soon.In this week's episode, Leigh shares why she left her stable corporate healthcare career to start her own business. She discusses how her four different brands co-exist under her company, and how she made nearly SEVEN figures in her first year of business. Make sure to stay tuned until the very end, because Leigh shares so many helpful tips for her fellow entrepreneurs. "I didn't think I was being bold at any point. Like I'm just living my life, doing my thing. I'm not special. But what I found out when I started off is, like what I was doing was, actually people were saying things like, 'Oh, you inspired me and this was an inspiring moment.'" - Leigh BurgessThis week on Startups in Stilettos:Leigh shares what the Bold Industries Group consists of and what it does (2:56)Why Leigh left her corporate job to start her own business (9:23)How Leigh got her first clients [spoiler alert: this is some good advice] (14:58)Leigh asks Stephanie how to leverage LinkedIn for her business (25:32)How Leigh built her email list (28:36)How being part of the Entreprenista League has helped Leigh (33:42)Resources Mentioned:Acuity GuustoWixOur Favorite Quotes: "And what I found out is that everyone doesn't belong in the bullseye of closeness and have that access to me." - Leigh Burgess"So I had to scale pretty fast, which I had not thought about that. It's a good problem to have, you know, the 'crisis of abundance,' I heard that like a gazillion times, which is true." - Leigh Burgess"It is important that you feel whole, when you're doing this. If you're fractured, and you try to jump into this, it's not going to work, or it's not going to feel good when it's working or you're not even going to be able to enjoy it." - Leigh Burgess"I like the creative zone. But every idea I have is not a good one. So I have a system of when I have an idea, it goes up on the board. And then we talk about it as a team." - Leigh BurgessConnect with Leigh Burgess:Bold Industries Group websiteLeigh Burgess' websiteLeigh on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you...
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Aug 2, 2022 • 33min

Mamaprenista Founded, Doctor Formulated with Whitney Poma of Momful

If you’re a new mom you know how stressful it can be when you start breastfeeding. There is a constant worry that your baby may not be latching well or eating enough. You may wonder if your breast milk has enough calories and nutrition for your little one. You may even start to question your own nutrition and how it affects your newborn. Our guest on today’s episode is Whitney Poma, founder of Momful. Momful is a breastfeeding mom’s best friend when it comes to nutrition supplementation. In this episode, Whitney talks about how she came up with the idea to start Momful, the void in the market that it fills, and so much more. “Nobody said anything about my nutrition. And I felt like somebody had withheld information from me. And you’re right. That’s why I started Momful, to tell that story so that other people heard the same thing. And they didn’t get this far into a challenge without knowing.” - Whitney PomaThis Week on Startups in Stilettos:What led to Whitney starting Momful (1:43)What products Momful offers and what they help with (6:39)Her advice for entrepreneurs just getting started (9:58)Whitney’s question about imposter syndrome (15:36)The percentage of breastfeeding women Momful can help (23:24)Whitney’s question about building community (24:52)Whitney’s top tip for entrepreneurs and entreprenistas alike (28:01)Resources Mentioned:MomfulThe Daily RegimenMom BodMom BrainOuncesOur Favorite Quotes:“Every day put a little timer on your phone and spend 30 minutes on your idea. And just take the next step.” - Whitney Poma“I can hardly keep enough nutrition in my baby. What do you think my nutrition looks like? And then it was like ‘ding, ding, ding you are your baby’s nutrition.’” - Whitney Poma“I am really excited about sharing my passion with other people that are passionate about serving breastfeeding moms and helping the 60% of women who don't breastfeed as long as they want to meet their goals that they set for themselves with breastfeeding.” - Whitney Poma“So Momful is mama founded, doctor formulated.” - Whitney PomaConnect with Whitney:Momful WebsiteMomful on InstagramMomful BlogWhitney Poma on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
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Jul 26, 2022 • 28min

Building a Capsule Wardrobe with Danielle and Rebecca of Glow Fashion Boutique

Fashion is something most of us care about. We take pride in how we present ourselves to the world, expressing who we are with the clothes we wear. However, with the busyness of everyday life, it can be difficult to allot time to figuring out what to wear. Most of the time it’s just easier to throw on the nearest pair of sweatpants, couple it with a wrinkly t-shirt and call it a day. Our guests on this episode are sisters-in-law, Danielle and Rebecca Peplinski, co-founders of Glow Fashion Boutique. Glow is the solution to everyone’s fashion needs. By offering a specially curated assortment of high quality closet staples, Glow allows you to build your own capsule wardrobe. In this episode, Danielle and Rebecca talk about their inspiration for Glow, the early stages of building their business, some mistakes they made along the way, and so much more.      “It all comes down to communication. You know, I think we've been such a great team because we're constantly in communication and we constantly communicate about everything. From the smallest detail to the bigger things.” - Danielle Peplinski This week on Startups in Stilettos:How Glow came to be (2:24)The concept of Glow (4:44)Some early steps Rebecca and Danielle took towards starting Glow (6:05)Some mistakes Rebecca and Danielle made when building Glow (6:53)Rebecca and Danielle’s advice for co-founders (8:54)How Rebecca and Danielle figured out their marketing strategy and went viral on TikTok (10:39)What going viral changed about Rebecca and Danielle’s business emphasis (14:30)Why Rebecca and Danielle launched a course (16:00)Resources Mentioned:Glow Fashion BoutiqueShopifyKajabiGoogle AdsFacebook AdsGo from Camera Shy to Camera ReadyOur Favorite Quotes:“I think one of the things is, we just roll with the punches. You just keep going.” - Rebecca Peplinski“​​This simple concept, for us, became this life changing system.” - Danielle Peplinski“I think it's very important for, if you go into business with someone, [you to] make sure that you guys have different strengths.” - Rebecca Peplinski“You're building your own capsule that's tailored to you and your lifestyle.” - Danielle PeplinskiConnect with Danielle and Rebecca:Glow Fashion Boutique on TikTokGlow Fashion Boutique InstagramGlow Fashion Boutique FacebookGlow Fashion Boutique PinterestGlow Fashion Boutique YouTubeConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork.
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Jul 19, 2022 • 24min

Big Squeeze with Brittany Driscoll of Squeeze

Brittany Driscoll graduated with a BA in Communications from Loyola Marymount University before starting her career in marketing and advertising. She went on to work for a number of Fortune 500 brands, including Disney and Hilton, before starting as the Director of Marketing at Drybar, and then eventually deciding to start her own massage business, Squeeze. Squeeze is the answer for those looking for a feel-good massage experience with only mediocre discount establishments or overpriced spas to choose from.In this episode, Brittany breaks down what led to her business inspiration and what it's been like to build a business from the ground-up. She walks us through the process of creating Squeeze and sheds some helpful insights along the way.“What are our values? What do we stand for? How do we want people to feel? Not only from a guest standpoint, but also from an employee standpoint. That's a big part of our business at Squeeze. I always like to say we're in the people industry and not the service industry. And so we just place a lot of emphasis on really how we make people feel.” - Brittany DriscollThis week on Startups in Stilettos:How Brittany and her partners came up with the idea for Squeeze (1:38)Some of the first steps Brittany and her partners took towards starting their business (3:07)Brittany’s approach to branding Squeeze (5:38)How long it took to get Squeeze up and running (7:11)Why Brittany and her partners chose to franchise Squeeze (9:33)Squeeze’s strategy for finding operating partners (11:12)Stephanie’s advice for Brittany on reaching out to influencers as a small brand without big dollars (15:18)Jessica’s advice for Brittany for being on broadcast television (17:32)Resources Mentioned:Squeeze Franchising Our Favorite Quotes:“Buying into a franchise is choosing to join a system that aligns with your values and offers a service or a product that you align with.” - Brittany Driscoll“This is my first year entrepreneurial venture. And I always like to say it's been overwhelming and exhausting, but mostly liberating. And so I really just loved the idea of creating a feel good brand that other people could bring to their community and have that same experience.” - Brittany Driscoll Connect with Brittany Driscoll:Squeeze on InstagramSqueeze’s websiteBrittany Driscoll on InstagramBrittany Driscoll on LinkedInConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork.
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Jul 12, 2022 • 25min

Get Un-Stuck with Coach Crystal Simmons

Between working, eating, and sleeping, it can be easy to get stuck in the predictability of our everyday lives. We’re busy, constantly on the go, and many of us aren’t entirely happy with the dynamics of our lives. We want to make changes but don’t know where to start. That’s where today’s guest comes in.Entreprenista League member Crystal Simmons is a certified coach, speaker, and podcaster. After graduating, she started her career in health services before making the change to coaching. Her business, Crystal Clear Purposes, focuses on corporate and leadership coaching that helps women make positive and meaningful changes in their careers, relationships, and everyday lives. Through thoughtful and targeted coaching, Crystal helps her clients uncover mindset blocks and shifts their energy towards “un-stucking” themselves. “Feel your feelings, own your feelings. Figure out life in your own way so you can be more you and you can decide what you want your life to look like and how you want to be perceived and what you want to go after.” - Crystal SimmonsThis week on Startups in Stilettos:Crystal’s original vision for her career path (1:32)Why Crystal chose to pursue a different career path (2:08)Crystal’s approach to teaching (4:06)The point at which Crystal realized the truth about where she was in her career (5:32)The kind of work Crystal does with her clients (8:14)How Crystal transitioned from working full-time into owning her own business (11:44)Resources Mentioned:The Entreprenista LeagueCircleOur Favorite Quotes:“My clients after working with me have felt an increase. And I felt an increase with them, to the point where it brings me to tears of happiness because I've always seen it in them.” - Crystal Simmons“When my everyday became so uncomfortable, to live, like literally just live, and dream, and grow - that's when I had that spark of, ‘I've got to do something else.’” - Crystal Simmons“We have multiple purposes, I feel like, and you get to change them.” - Crystal SimmonsConnect with Crystal Simmons:Crystal Simmons on LinkedInCrystal Simmons on InstagramCrystal Simmons emailCrystal Clear PurposesUnstuck Yourself PodcastConnect with your Startups in Stilettos hosts:Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo hereGet Featured on Startups in StilettosWant a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!Grow Your Startup with Startups in StilettosThanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

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