The Business of Tea with Allison Ullo of Leaves of Leisure

Apr 11, 2023

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Ten years ago, Allison was working a grueling schedule (which she still does), and relied heavily on copious amounts of caffeine to just survive. After finding herself experiencing negative effects due to the caffeine content, she cut it out for herbal tea. She decided to open her business to share the positivity that she found through a caffeine-free lifestyle.

In today’s episode, we sit down with Allison Ullo, founder of Leaves of Leisure, a luxury herbal tea brand that focuses on the ritual of tea. Allison shares with us where the idea came from to start Leaves of Leisure, how she balances her business while working full-time, her proudest moments, and so much more.

“I really started to experiment and mix my own teas and sort of, like, got really into this idea of like, ‘I can cure anything or make myself feel anything based on, like, the brew of tea that I create.’ So that's really where the idea behind the brand kind of came.” - Allison Ullo

This week on Startups in Stilettos:

Allison talks about the purpose and idea behind of Leaves of Leisure (1:51)
Allison shares what she didn’t know about the tea business (6:35)
Allison discusses her wins (8:45)
Allison talks about how she balances her business with working full time (10:53)
Allison shares her proudest moments (16:36)
Jessica and Carlyn shares their wins (20:04)

Resources Mentioned:

Our Favorite Quotes:

“So I just was like, ‘I'm going to cut it out. I'm not going to drink caffeine anymore.’ And as soon as I stopped drinking it, I went through these horrific withdrawals, sweating, anxiety, jitters, like, I felt like I couldn't even function throughout the day. It was sort of like my aha moment.” - Allison Ullo
“But I think the best thing you can do for yourself is to time block and habit stack, you have to really decide how you're going to spend each hour of your day and really map it out.” - Allison Ullo
“Tea is one of those things that really is like if you're drinking it with no sugar and nothing in it, like, it's just pure benefits.” - Allison Ullo

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