How to Start a Podcast with Ginni Saraswati of Ginni Media

Mar 7, 2023

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Sri-Lanka born, Australia raised Ginni has had quite the diverse career path. She had a broadcast radio show in Australia for years, she worked on airplanes, she started her own podcast, and currently she owns a podcast producing company that produces nearly 100 shows each year. And now, she’s here to help.

In today’s episode, we sit down with Ginni Saraswati, founder and CEO of Ginni Media, the go-to all-in-one shop for podcast producing. She shares why she moved across the world with only five clients when she went full-time with her podcasting company, she gives tips for starting a podcast, she tells us about the exciting new original shows she’s producing, and so much more.

“So I came to America with five clients, all based in the East Coast. And I thought, ‘Okay, what could change if I go all in?’ and I quickly found out that a lot changed when I went all in. And the company, we started off with five clients, and now we're up to over 80 that we've produced or currently produce for throughout the year. But we've launched over 300 podcasts. So it's been quite a journey.” - Ginni Saraswati

This week on Startups in Stilettos:

Ginni shares what caused her to start Ginni Media (1:42)
Ginni talks about how she knew it was the right time to go full-time (4:39)
When Ginni decided to invest in herself and a business coach (12:09)
Ginni gives advice for starting a podcast (16:58)
Ginni asks Stephanie three questions (20:34)
Ginni shares how the Entreprenista League has helped her business (27:04)
Ginni talks about the podcasting event she’s hosting for the Entreprenista League (27:56)
Ginni gives a taste of the exciting things coming to Ginni Media in the coming year (28:52)

Resources Mentioned:

Our Favorite Quotes:

“I was doing podcasting as a side hustle while I was building airplanes.” - Ginni Saraswati
“A lot of brown culture is predicated on what people think and ‘what will they think?’ But I'm like, Well, we know what people think I'm just gonna keep walking forward, like, ‘what else can you do at this point?’” - Ginni Saraswati
“What we forget about with audio media, or podcasting is just how intimate it is. Unlike video or reading or text or anything like that you're literally in someone's ear. So the impact or the influence is greater.” - Ginni Saraswati

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