The Power of Relationship Marketing with Digital Strategist Afton Negrea

Apr 18, 2023

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Afton moved to Italy with her husband and realized how difficult it was to find a job when she didn’t know the language. So she decided to start freelancing to make money. After a few years, she realized her specialty was with design and strategy, so she decided to open her own business.

In today’s episode, we sit down with Afton Negrea, digital strategist and designer. She shares when she knew it was time to start her business, what she is most proud of, how to launch a course, and so much more.

“I like to think of myself as the Swiss Army knife for your business. It's really I'm looking at it from all different angles. But first and foremost, I'm a digital strategist. So I really like to have a strategic idea in mind for your business and where you are, where you're going and how you're going to get there.” - Afton Negrea

This week on Startups in Stilettos:

Afton shares how she combined designing and strategy into one (4:12)
Afton discusses what she had to learn in business (5:35)
Afton talks about when she knew she was going to step out on her own (9:17)
Afton shares what she is proud of (15:54)
Afton discusses how to launch a course or services (17:30)
Carlyn, Jessica, and Afton talk about pricing your services (22:27)

Resources Mentioned:

Our Favorite Quotes:

“I think I've always known that I meant to do my own thing. And I've always been that person who's gone the extra mile in any job that I've done.” - Afton Negrea
“What I've tried to encourage my clients to do is take it back to the olden days, let's like, take it back to the 90s, for example, when it was the bomb.com.” - Afton Negrea
“I know this is cliche, but I am very proud of my clients when I see them when I really, really am. Because I feel like I'm birthing a baby with them and the baby is growing, you know, and I really love to see it come to life.” - Afton Negrea

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