The Mobile User Acquisition Show

Where should you run your creative tests - and how should you make this decision?We break this down, with actual math of testing setups, in today’s episode.We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-tests-where-how/Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Why do a small number of ads get most of the spend on Meta?In this episode, we’ll talk about why this is good for your ads - and discuss the probabilistic Bayesian testing paradigm as well, which so you understand how Meta’s algos make these decisions so you can construct your creative testing process more intelligently.We break this down in today’s episode.We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/deconstructing-bayesian-paradigms/Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest today is Andre Kempe, CEO at Admiral Media, a performance marketing agency and Admiral Studios, the creators of walletads.io, a Web3 advertising platform. In today's episode, we talked about strategies for marketing in the Web3 world. We discuss Web3-specific channels, challenges and pitfalls about NFT projects that Andre worked on. We also discussed what the future holds for marketing in Web3.The show notes are here: https://mobileuseracquisitionshow.com/episode/nft-project-launch-andre-kempe-admiral-media-walletads/KEY HIGHLIGHTS:🐫 How the type of product impacts the channels selected.🌹 Challenges and experiences with crypto-influencers.🌓 Challenges in Web3 specific channels.🍱 How the strategies changed for peak vs non-peak crypto products.🛍️ All about walletads.🔐 A wallet ID is a unique identifier.Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today’s episode is the recorded version of a webinar we hosted with Liftoff on Winning Creative Strategies for Games.Our guests were Ayşe Duygu Haykir, Sr. Marketing Manager-Game at Codeway Studios, Jasmine Bautista, Senior Digital Designer at Liftoff Mobile, Faith Price, Director of Growth Marketing at DoubleDown Interactive and Rhiannon Price, Head of Performance Creative at The Sandbox.In this webinar, we discussed effective research processes, sourcing ideas for new creatives, using player motivations, leveraging AI to our advantage and so much more.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-strategies-games/KEY HIGHLIGHTS:🎱 Research processes using paid and free tools.🎬 The effectiveness of ad intelligence tools.🎹 How does the research process differ for different channels?🛹 AI tools, the evolution and the effectiveness.⏱ Crafting a hit ad within the first 3 seconds.🙌🏻 Working with multiple teams to get great ads.💅🏻 How to get your teams to ease into using AI.🪐 The mechanics of the creative testing process🌨 Testing your test process.🎲 How many creatives should be produced for a game?🎁 How does the process of ideation and production change for a soft launch?📊 Relaying creative performance data from the data team to the designers. Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Resumes - and cover letters are the equivalent of candidates putting on suits - they don't tell you how a candidate is going to do in YOUR company.So how did we achieve close to zero voluntary attrition in 4+ years?Check out this episode to learn our process.And, we've also added our questionnaires to candidates in the show notes. Feel free to use/adapt them.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hire-teams-remotely-bonus-questionnaire/Happy Hiring!Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest today is Michael Taylor.Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more technical.Previously, he also worked as the Co-Founder at Ladder.In today’s episode, we discuss meme-mapping. We talk about how advertisers benefit from existing frameworks and insights when planning creatives rather than looking to be more creative or inspired.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meme-mapping-michael-taylor/KEY HIGHLIGHTS:💡 What is meme-mapping?💎 How is meme-mapping advantageous for advertisers.📚 Borrowing memes from different verticals.🧮 How many tests to run and how often? ⚖️ Pre-ATT and post-ATT - what changed?✅ Managing approvals at scale.Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

User reviews are gold.But they’re not just something that’s “good to see”. There are so many ways to leverage them for your app and in this episode we discuss this.We also talk about how user reviews offer deep insights that no brainstorming session would offer simply because it’s straight from the user and it like addresses their pain points or challenges. Check out this episode to get our reccos.Link to the shownotes:https://mobileuseracquisitionshow.com/episode/how-to-make-user-review-ads/ Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous - an app focused on building healthy habits. In today’s conversation, Nataliia shares her first hand experience in operating as a marketer in the midst of the war in Ukraine. While this episode isn't about tips-and-tactics on mobile marketing, we hope that it offers perspective that can only come from having lived through the midst of death and destruction.For an open, candid and transparent conversation about the reality of working and functioning through a war, we're thankful to have had this conversation.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/marketing-wartime-ukraine-nataliia-drozd/KEY HIGHLIGHTS:🗓 The first day of the war in Ukraine.📯 The 21st century is apparently not very different from the 20th.✂️ How the relationship with work was impacted.🚿 What it takes to keep morale high during dire situations.🕯 The shift in priorities since the beginning of the war.💰 Time is the most important non-renewable resource we have.🧯 Logistical disruptions that impact day-to-day life.🛠 Hardships can make you inventive.🌱 Reaffirmation of life despite death.Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

We’ve gone days wondering why ads that you typically expect to perform extremely well tank for hyperlocal apps. If you’ve been in a similar situation, we have some tried and tested hacks for you. In this episode, we explain why Meta likes to penalize hyperlocal ads - and we also share some strategies to mitigate the impact of this penalty.Check out this episode for more: https://mobileuseracquisitionshow.com/episode/how-to-solve-hyperlocal-ads-meta/Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest  is Joshua Lu, Investing Partner with Games Fund One by Andreessen Horowitz. In this episode, we talk about all about games, their early days, various elements that contribute to designing great games, including habit forming experiences that contribute to the games experience, and Josh’s personal opinions on making, growing and learning about games. Today’s interview is a masterclass on games and what happens behind the scenes in the contribution of making these games, such as Farmville or Words with Friends, a long term enjoyable experience. This episode is a re-release of an older episode from our podcast How Things GrowCheck out the show notes of the episode here: https://mobileuseracquisitionshow.com/episode/gaming-growth-joshua-lu-andreessen-horowitz/KEY HIGHLIGHTS😜From liberal arts to gaming.🎮Learning about social gaming.🤔Why is viral cycle important and how to optimize it?💯Experimental results and observations of early Facebook times.😎The Wild West of virality.🔡Relaunching Words with Friends.🔑The key to longevity.❓What is the core loop design and where does it apply?✌How Spotify aces the core loop design.📧Games on messaging platforms.❓Tic-tac-toe and why people still play games like it.✔The players are the content👑What makes a great product manager.🎮The games ‘book club’ and deconstructs🎮Artificial intelligence and its role in games. 📚The 3 books that Josh recommends to PMs💯Josh’s approach to networking to seek adviceGet more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog