❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous - an app focused on building healthy habits. 

In today’s conversation, Nataliia shares her first hand experience in operating as a marketer in the midst of the war in Ukraine. While this episode isn't about tips-and-tactics on mobile marketing, we hope that it offers perspective that can only come from having lived through the midst of death and destruction.

For an open, candid and transparent conversation about the reality of working and functioning through a war, we're thankful to have had this conversation.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/marketing-wartime-ukraine-nataliia-drozd/

KEY HIGHLIGHTS:
🗓 The first day of the war in Ukraine.

📯 The 21st century is apparently not very different from the 20th.

✂️ How the relationship with work was impacted.

🚿 What it takes to keep morale high during dire situations.

🕯 The shift in priorities since the beginning of the war.

💰 Time is the most important non-renewable resource we have.

🧯 Logistical disruptions that impact day-to-day life.

🛠 Hardships can make you inventive.

🌱 Reaffirmation of life despite death.

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