
The Mobile User Acquisition Show
💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. ðŸ›
Apr 20, 2023
07:07
Why do a small number of ads get most of the spend on Meta?
In this episode, we’ll talk about why this is good for your ads - and discuss the probabilistic Bayesian testing paradigm as well, which so you understand how Meta’s algos make these decisions so you can construct your creative testing process more intelligently.
We break this down in today’s episode.
We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/deconstructing-bayesian-paradigms/
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
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