🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Growth Marketing, DoubleDown Interactive) and Rhiannon Price

Today’s episode is the recorded version of a webinar we hosted with Liftoff on Winning Creative Strategies for Games.

Our guests were Ayşe Duygu Haykir, Sr. Marketing Manager-Game at Codeway Studios, Jasmine Bautista, Senior Digital Designer at Liftoff Mobile, Faith Price, Director of Growth Marketing at DoubleDown Interactive and Rhiannon Price, Head of Performance Creative at The Sandbox.

In this webinar, we discussed effective research processes, sourcing ideas for new creatives, using player motivations, leveraging AI to our advantage and so much more.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-strategies-games/

KEY HIGHLIGHTS:
🎱 Research processes using paid and free tools.

🎬 The effectiveness of ad intelligence tools.

🎹 How does the research process differ for different channels?

🛹 AI tools, the evolution and the effectiveness.

⏱ Crafting a hit ad within the first 3 seconds.

🙌🏻 Working with multiple teams to get great ads.

💅🏻 How to get your teams to ease into using AI.

🪐 The mechanics of the creative testing process

🌨 Testing your test process.

🎲 How many creatives should be produced for a game?

🎁 How does the process of ideation and production change for a soft launch?

📊 Relaying creative performance data from the data team to the designers.


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