Our guest today is Michael Taylor.
Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more technical.
Previously, he also worked as the Co-Founder at Ladder.
In today’s episode, we discuss meme-mapping. We talk about how advertisers benefit from existing frameworks and insights when planning creatives rather than looking to be more creative or inspired.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meme-mapping-michael-taylor/
KEY HIGHLIGHTS:
💡 What is meme-mapping?
💎 How is meme-mapping advantageous for advertisers.
📚 Borrowing memes from different verticals.
🧮 How many tests to run and how often?
⚖️ Pre-ATT and post-ATT - what changed?
✅ Managing approvals at scale.
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The Mobile User Acquisition Show