The Mobile User Acquisition Show

The podcast discusses the pitfall of using probabilistic models for optimization but relying on SKAN data for billing in ad networks, potentially leading to overpayment. They explain the difference between SKAN CPA and probabilistic CPA in ad networks and highlight the limitations and challenges of using scan attribution for billing. The hosts recommend a conservative approach for accurate spend verification.

In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ.Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights.In this episode, Virendra walks us through the strategies for optimizing Unity performance, along with essential prerequisites for unlocking retention and ROAS campaigns.**Check out the show notes here:https://mobileuseracquisitionshow.com/episode/maximizing-unity-ads-campaign-performance/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more.Check out the show notes here:https://mobileuseracquisitionshow.com/episode/investment-gaming-company-jere-partanen/KEY HIGHLIGHTS📈 Milestones to consider before raising investments.🔑Key metrics investors like to look at during a pitch.❌Common mistakes made post-funding by companies.💰Fundraising for games has become tougher, what can they do about it?🎮Game launches are becoming expensive. How this impacts investing decisions.Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

Today's podcast discusses app store conversion rate optimization (CRO) and the importance of testing and experimentation. The four key elements of a CRO plan include the app icon, screenshot, feature graphic, and promo/app review videos.

Aayush Sakya, Head of UA at Earnin, shares insights on measurement post-ATT, including structuring geo-hold out tests and evaluating SKAN campaigns. They also discuss reviewing creative performance, managing expectations with incomplete data post-ATT, and building trust with stakeholders. Aayush introduces Earnin, a FinTech company providing on-demand access to earned income.

Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy.The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter Fodor - Founder & CEO at AppAgent.In this webinar, we discussed how AI tools were slowly making their way into the workflows in the industry, how these tools can be better managed for great output, common mistakes, and great tools for everyday use.If you’re interested in learning more about AI tools and how to use them, I would highly recommend this episode.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/using-generative-ai-tools-to-power-mobile-marketing-strategy/Key highlights:🐶 Keeping track of all the tools that are available.🐣 How the tools fit into the day-to-day.🪵 Using AI tools for research.☔️ The trend of AI presenters.🪐 Adopting AI tools across the team.🌽 Optimizing the input on AI tools.🎱 Common mistakes made while using AI tools.🩰 Will AI take our jobs?🎬 AI tools that have proven to be useful to panelists.Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation. You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

The podcast discusses the SKAN 4.0 handbook and focuses on four key aspects: scan schemas, conversion value post-back, campaign IDs to source identifiers transition, and privacy thresholds. They emphasize that the underlying DNA of SKAN remains unchanged. The episode also delves into understanding the tiers and mechanism of privacy thresholds in SKAN 4.0, and other changes such as schema setups and reporting.

Today’s episode is the recorded version of a webinar hosted by Singular and Rocketship HQ on Kickass UA in the Privacy Era.The panelists were:  Jayne Peressini, UA Consultant, Claire Rozain, Senior Manager, Ad Monetisation and UA at Carry1st, Philip Weiskirchen, VP Global Sales at Jampp, Gadi Eliashiv, Co-Founder at Singular and Shamanth Rao, CEO & Founder at Rocketship HQ.The panel was moderated by John Koetsier. We delved into concrete strategies for the long-term in a post-privacy world. We talked about what is changing with attribution, measurement, SKAN 4.0, Google’s privacy changes - and much more - and offered actionable tips and strategies that you can use today.Check out the show notes here:https://mobileuseracquisitionshow.com/episode/ua-in-privacy-era-singular-rocketshiphq/KEY HIGHLIGHTS:☂️ What percentage of the market is good at SKAN?🪢 Are additional measurement methodologies required?🧶 Probable performance improvements in SKAN 4.0.🦺 What’s a feature that SKAN 4.0 should roll out?🧣 Google’s Privacy Sandbox and how it differs from SKAN.🎒 MMM & Incrementality Modeling.🧢 How measurement methodologies can be affected by organizational leadership.🙇🏻‍♀️ Skills required to prep for the future.🚵🏻‍♂️ Top takeaways from all panelists.**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog

In today’s episode, we have a guest host - Hafsah Chorghay, Senior Mobile Marketing Manager at Rocketship HQ.Hafsah has managed tens of millions in ad spend, and has also produced hundreds of  high performing UGCs for our clients, some of which have been in the top 1% of TikTok creatives..In this episode, Hafsah walks us through our internal processes for using AI based tools that have resulted in top 1% creatives.Check out the show notes here: https://mobileuseracquisitionshow.com/episode/top-1-ugc-creatives/**Get more mobile user acquisition goodies here:http://RocketShipHQ.comhttp://RocketShipHQ.com/blog