The Mobile User Acquisition Show
☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟
Jul 28, 2023
The podcast discusses the SKAN 4.0 handbook and focuses on four key aspects: scan schemas, conversion value post-back, campaign IDs to source identifiers transition, and privacy thresholds. They emphasize that the underlying DNA of SKAN remains unchanged. The episode also delves into understanding the tiers and mechanism of privacy thresholds in SKAN 4.0, and other changes such as schema setups and reporting.
06:56
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Quick takeaways
- In SKAN 4.0, the conversion values are now called find conversion values, but the convoluted system of timers and conversion values remains the same.
- SKAN 4.0 introduces changes in campaign IDs, which are now called source identifiers, allowing for more granularity and flexibility in campaign dimensions.
Deep dives
What remains unchanged in Scan 4.0
In Scan 4.0, there are a few things that have not changed significantly from the previous version. Firstly, the conversion values in Scan 3.2 are now called find conversion values in Scan 4.0. The naming has changed, but the convoluted system of timers and conversion values remains intact. If you already have a conversion schema setup in Scan 3.0, you don't need to make any changes for Scan 4.0. The second unchanged aspect is the mechanism of firing the conversion value post-back. Locked conversion values in Scan 4.0 function similarly to the finalizing of conversion values in Scan 3.0, using a random timer to send the post-back within 24 to 48 hours. So, despite the new terminology, the underlying mechanism remains the same.
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