Introduction

Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4.0. You can check out the book over at rocketshiphq.com/skan4-handbook.

Yes there are a number of things changing in SKAN 4.0 - but it’s important to note that the underlying DNA of SKAN remains unchanged. The best way to contextualize that is by looking at not just what is changed but also what remains unchanged in SKAN 4.0. 

Today’s episode outlines 4 things about SKAN 4.0 that haven't changed significantly from before. If you want a deep dive into all things SKAN 4.0 - including things that have changed, how schema setups change, how reporting changes and much more - go check out rocketshiphq.com/skan4-handbook 

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/skan4-not-changed/