In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. 

We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation. 

You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/

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